[PAO] Did we change our logo again?

Sun Nov 9 12:41:09 CST 2014

Annette,

As I understand it, we are not to use “USAF Aux” on the signature block, ever.

For a sample letterhead, please see. CAPR 1-10, p. 12

On  letterhead stock, we are to use the 2-line format: Full Name, Grade, CAP on the first line, and Position Title on the second line. 

For the non-letterhead signature block, the 3-line will work

Full Name, Grade, CAP

Position Title, Unit (but the unit might be too long for a single line)

Civil Air Patrol

Regards,

Arthur ~

__________________________________

ARTHUR E. WOODGATE, Lt. Col., CAP

Director of Public Affairs & Director of Organizational Excellence

Southwest Region

Civil Air Patrol - "Citizens Serving Communities"

512.432.0231 

512.547.6997 <<< VoIP (secondary)

512.567.1935 (cell - not always on)

awoodgate at austin.rr.com 

LtColWoodgate at gmail.com

From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Lt Col Annette Carlson
Sent: Sunday, November 09, 2014 10:29 AM
To: cap-pao at lists.sempervigilans.org
Subject: [PAO] Did we change our logo again?

I received this email below via chain of command...  

QUESTION 1) Did we change our CAP logo again?   

QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time?  and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions?

QUESTION 3) If we use this standardized email signature with an image of  the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format.

I've included the text of the email below. To view a pdf of the email showing images and color - 
see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF

(or email me for the link to the pdf - pao at pawg.cap.gov)

Thanks,

Annette

Annette Carlson, Lt Col, CAP

Wing Public Affairs & Information Officer (PAO/PIO)

Civil Air Patrol Pennsylvania Wing  

pao at pawg.cap.gov

From:

 Salvador, John [mailto:JSALVADOR at capnhq.gov] 

Sent:

 Friday, November 07, 2014 5:49 PMSubject:

 New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance:

 High

Sent:

 Friday, November 07, 2014 5:49 PM

Subject:

 New Standardized Signature Block as Part of Implementation of CAP Branding Plan

Importance:

 High

(Please view this message in HTML or Rich Text)

CAP Leaders,

As discussed last week during the CSAG, w

e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago. 

One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message.  The simulated signature block below is the new standard that we will all be using.  It includes social media icons that point to the National pages which is also important in standardization.  Please encourage all our members to use it. 

For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu. 

For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is.  

Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link:

http://capmembers.com/cap_national_hq/public_affairs/

V/R

John Salvador

Simulated signature block:

cid:9A18312A-A445-4805-8F77-524A881DDED9

Col. John Doe, CAP

XYZ Region Commander

(H)  <tel:888.555.1212> 888.555.1212

(C)  <tel:888.777.1213> 888.777.1213

U.S. Air Force Auxiliary

 <http://www.gocivilairpatrol.com/> gocivilairpatrol.com

 <https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164> FB  <http://instagram.com/civil__air__patrol> Flickr <https://twitter.com/civilairpatrol> Twitter <https://www.flickr.com/photos/civilairpatrol/sets/> white-large-chiclet   

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