[PAO] Did we change our logo again?

[DAVID MOSELEY]

It's like we are arranging the chairs on the Titanic! 

The CAP Command patch is branding enough. 

Should we also change our motto to, "We Fix Things That Ain't Broke"? 

It sure seems that way. 

David Moseley, Lt Colonel, CAP 
55 Year M ember 


----- Original Message -----

From: "Lt Col Annette Carlson" <pao at pawg.cap.gov> 
To: cap-pao at lists.sempervigilans.org 
Sent: Sunday, November 9, 2014 11:28:56 AM 
Subject: [PAO] Did we change our logo again? 











I received this email below via chain of command...   





QUESTION 1) Did we change our CAP logo again?    


QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time?  and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions? 


QUESTION 3) If we use this standardized email signature with an image of  the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format. 




I've included the text of the email below. To view a pdf of the email showing images and color -  
see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF 













(or email me for the link to the pdf - pao at pawg.cap.gov ) 














Thanks, 
Annette 



Annette Carlson, Lt Col, CAP Wing Public Affairs &  Information  Officer (PAO/ PIO) 

Civil Air Patrol Pennsylvania Wing   
pao at pawg.cap.gov 





















From: 
 Salvador, John [mailto: JSALVADOR at capnhq.gov ]  
Sent: 
 Friday, November 07, 2014 5:49 PMSubject: 
 New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance: 
 High 
Sent: 
 Friday, November 07, 2014 5:49 PM 
Subject: 
 New Standardized Signature Block as Part of Implementation of CAP Branding Plan 
Importance: 
 High 
  
(Please view this message in HTML or Rich Text) 
  
CAP Leaders, 
  
As discussed last week during the CSAG, w 
e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago.  
  
One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message.  The simulated signature block below is the new standard that we will all be using.  It includes social media icons that point to the National pages which is also important in standardization.  Please encourage all our members to use it.  
  
For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu.  
  
For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is.   
  
Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link: 
http://capmembers.com/cap_national_hq/public_affairs/ 
  
V/R 
  
John Salvador 
  
Simulated signature block: 


<blockquote>










  









cid:9A18312A-A445-4805-8F77-524A881DDED9




















Col. John Doe, CAP 









XYZ Region Commander 









(H)  888.555.1212 









(C)  888.777.1213 









U.S. Air Force Auxiliary 









gocivilairpatrol.com 




















FB  FlickrTwitterwhite-large-chiclet    
</blockquote>
























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