<html><head><style type='text/css'>p { margin: 0; }</style></head><body><div style='font-family: times new roman,new york,times,serif; font-size: 12pt; color: #000000'><P>It's like we are arranging the chairs on the Titanic!</P>
<P> </P>
<P>The CAP Command patch is branding enough.</P>
<P> </P>
<P>Should we also change our motto to, "We Fix Things That Ain't Broke"?</P>
<P> </P>
<P>It sure seems that way.</P>
<P> </P>
<P>David Moseley, Lt Colonel, CAP</P>
<P>55 Year Member <BR><BR></P>
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<DIV style="FONT-SIZE: 12pt; TEXT-DECORATION: none; FONT-FAMILY: Helvetica,Arial,sans-serif; FONT-WEIGHT: normal; COLOR: #000; FONT-STYLE: normal"><B>From: </B>"Lt Col Annette Carlson" <pao@pawg.cap.gov><BR><B>To: </B>cap-pao@lists.sempervigilans.org<BR><B>Sent: </B>Sunday, November 9, 2014 11:28:56 AM<BR><B>Subject: </B>[PAO] Did we change our logo again?<BR><BR>
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<DIV><SPAN style="BORDER-COLLAPSE: collapse">I received this email below via chain of command... </SPAN><SPAN style="FONT-FAMILY: arial">
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<DIV style="BORDER-COLLAPSE: separate"><SPAN style="BORDER-COLLAPSE: collapse">QUESTION 1) Did we change our CAP logo again? </SPAN></DIV>
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<DIV><SPAN style="BORDER-COLLAPSE: collapse">QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time? and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions?</SPAN></DIV>
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<DIV><SPAN style="BORDER-COLLAPSE: collapse">QUESTION 3) If we use this standardized email signature with an image of the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format.</SPAN></DIV></FONT></DIV></DIV></DIV></SPAN>
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<DIV style="FONT-FAMILY: arial"><SPAN style="BORDER-COLLAPSE: collapse"><BR></SPAN></DIV></FONT></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV><SPAN class=Apple-style-span style="BORDER-COLLAPSE: collapse">I've included the text of the email below. To view a pdf of the email showing images and color - </SPAN><BR><SPAN class=Apple-style-span style="BORDER-COLLAPSE: collapse">see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF</SPAN><BR>
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<DIV style="FONT-FAMILY: arial; BORDER-COLLAPSE: separate"><SPAN style="BORDER-COLLAPSE: collapse">(or email me for the link to the pdf - <A href="mailto:pao@pawg.cap.gov" target=_blank>pao@pawg.cap.gov</A>)</SPAN></DIV></FONT></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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<DIV style="FONT-FAMILY: arial; BORDER-COLLAPSE: separate"><SPAN style="BORDER-COLLAPSE: collapse">Thanks,</SPAN></DIV>
<DIV style="FONT-FAMILY: arial; BORDER-COLLAPSE: separate"><SPAN style="BORDER-COLLAPSE: collapse">Annette</SPAN></DIV></FONT></DIV></DIV></DIV><SPAN style="FONT-FAMILY: Arial,Helvetica,sans-serif; BORDER-COLLAPSE: collapse">
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<DIV>Annette Carlson, Lt Col, CAP</DIV></FONT></FONT></FONT></FONT>Wing Public Affairs & </FONT></SPAN><SPAN style="BORDER-COLLAPSE: collapse; COLOR: rgb(34,34,34)">Information </SPAN><SPAN style="BORDER-COLLAPSE: collapse; COLOR: rgb(34,34,34)">Officer (PAO/</SPAN><SPAN style="BORDER-COLLAPSE: collapse; COLOR: rgb(34,34,34)">PIO)</SPAN></DIV>
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<DIV>Civil Air Patrol Pennsylvania Wing </DIV>
<DIV><A href="mailto:pao@pawg.cap.gov" target=_blank>pao@pawg.cap.gov</A></DIV>
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<DIV>From:</DIV>
<DIV> Salvador, John [mailto:<A href="mailto:JSALVADOR@capnhq.gov" target=_blank>JSALVADOR@capnhq.gov</A>] </DIV>
<DIV>Sent:</DIV>
<DIV> Friday, November 07, 2014 5:49 PMSubject:</DIV>
<DIV> New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance:</DIV>
<DIV> High</DIV>
<DIV>Sent:</DIV>
<DIV> Friday, November 07, 2014 5:49 PM</DIV>
<DIV>Subject:</DIV>
<DIV> New Standardized Signature Block as Part of Implementation of CAP Branding Plan</DIV>
<DIV>Importance:</DIV>
<DIV> High</DIV>
<DIV> </DIV>
<DIV>(Please view this message in HTML or Rich Text)</DIV>
<DIV> </DIV>
<DIV>CAP Leaders,</DIV>
<DIV> </DIV>
<DIV>As discussed last week during the CSAG, w</DIV>
<DIV>e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago. </DIV>
<DIV> </DIV>
<DIV>One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message. The simulated signature block below is the new standard that we will all be using. It includes social media icons that point to the National pages which is also important in standardization. Please encourage all our members to use it. </DIV>
<DIV> </DIV>
<DIV>For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu. </DIV>
<DIV> </DIV>
<DIV>For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is. </DIV>
<DIV> </DIV>
<DIV>Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link:</DIV>
<DIV><A href="http://capmembers.com/cap_national_hq/public_affairs/" target=_blank>http://capmembers.com/cap_national_hq/public_affairs/</A></DIV>
<DIV> </DIV>
<DIV>V/R</DIV>
<DIV> </DIV>
<DIV>John Salvador</DIV>
<DIV> </DIV>
<DIV>Simulated signature block:</DIV></DIV></FONT></DIV></DIV></DIV></SPAN></DIV></FONT></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></BLOCKQUOTE>
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<P class=MsoNormal style="FONT-FAMILY: arial; MARGIN: 0px 0px 12pt"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Arial,sans-serif; COLOR: rgb(4,66,122)">Col. John Doe, CAP</SPAN></B></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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<P class=MsoNormal style="FONT-FAMILY: arial; MARGIN: 0px 0px 12pt"><SPAN style="FONT-FAMILY: Arial,sans-serif; COLOR: gray">XYZ Region Commander</SPAN></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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<P class=MsoNormal style="FONT-FAMILY: arial; MARGIN: 0px 0px 12pt"><SPAN style="FONT-FAMILY: Arial,sans-serif; COLOR: gray">(H) <A style="COLOR: rgb(17,85,204)" href="tel:888.555.1212" target=_blank>888.555.1212</A></SPAN></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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<P class=MsoNormal style="FONT-FAMILY: arial; MARGIN: 0px 0px 12pt"><A style="COLOR: rgb(17,85,204)" href="http://www.gocivilairpatrol.com/" target=_blank><SPAN style="FONT-FAMILY: Arial,sans-serif">gocivilairpatrol.com</SPAN></A></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
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<P class=MsoNormal style="MARGIN: 0px 0px 12pt"><SPAN style="TEXT-DECORATION: none; FONT-FAMILY: Arial,sans-serif; COLOR: rgb(17,85,204)"><A style="FONT-FAMILY: arial; COLOR: rgb(17,85,204)" href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164" target=_blank><IMG border=0 alt=FB src="cid:image007.png@01CFFAA2.E380D1B0" width=29 height=29></A> </SPAN><A style="FONT-FAMILY: arial; COLOR: rgb(17,85,204)" href="http://instagram.com/civil__air__patrol" target=_blank><SPAN style="TEXT-DECORATION: none; FONT-FAMILY: Arial,sans-serif; COLOR: rgb(5,83,155)"><IMG border=0 alt=Flickr src="cid:image008.png@01CFFAA2.E380D1B0" width=29 height=29></SPAN></A><A style="FONT-FAMILY: arial; COLOR: rgb(17,85,204)" href="https://twitter.com/civilairpatrol" target=_blank><SPAN style="TEXT-DECORATION: none; FONT-FAMILY: Arial,sans-serif; COLOR: rgb(5,83,155)"><IMG border=0 alt=Twitter src="cid:image009.png@01CFFAA2.E380D1B0" width=29 height=29></SPAN></A><A style="FONT-FAMILY: arial; COLOR: rgb(17,85,204)" href="https://www.flickr.com/photos/civilairpatrol/sets/" target=_blank><SPAN style="TEXT-DECORATION: none; FONT-FAMILY: Arial,sans-serif; COLOR: rgb(5,83,155)"><IMG border=0 alt=white-large-chiclet src="cid:image010.png@01CFFAA2.E380D1B0" width=29 height=29></SPAN></A><SPAN style="FONT-FAMILY: Arial,sans-serif; COLOR: rgb(5,83,155)"> </SPAN></P></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></BLOCKQUOTE>
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<DIV><BR></DIV></FONT></SPAN></DIV></SPAN></SPAN></DIV></FONT></DIV></DIV></DIV></SPAN></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV><BR>_______________________________________________<BR>Subscribed Email Address: kd4ios@embarqmail.com<BR>CAP-PAO mailing list<BR>CAP-PAO@lists.sempervigilans.org<BR>http://lists.sempervigilans.org/mailman/listinfo/cap-pao<BR></DIV><BR></div></body></html>