[PAO] Social Media Across Agencies

[Arthur Woodgate]

Thanks, Paul. Very useful.

Arthur ~

__________________________________

ARTHUR E. WOODGATE, Lt. Col., CAP

Director of Public Affairs & Director of Organizational Excellence

Southwest Region

Civil Air Patrol - "Citizens Serving Communities"

512.432.0231 

512.547.6997 <<< VoIP (secondary)

512.567.1935 (cell - not always on)

awoodgate at austin.rr.com

 

From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul
Sent: Friday, June 27, 2014 1:47 PM
To: CAP PAO Listserv
Subject: [PAO] Social Media Across Agencies

 

PAOs & ICs,

This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures <http://www.fema.gov/media-library/assets/documents/34369>  for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. 

This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ...

When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. Here's some takeaways I got from this.

*	Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort.
*	Use already established channels of communication.
*	Cross-link other agencies and/or units content.
*	Point back to the lead agencies and/or NHQ's social media accounts.
*	Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites.
*	The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information.

This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. 

 

Paul



v/r
--
PAUL S. CIANCIOLO, Lt Col, CAP
Public Affairs Officer
National Capital Wing

Cell: 301-751-2011

Work: 202-385-9599 (@FAA)

 

  _____  

Civil Air Patrol National Capital Wing
"Citizens Serving Communities: Above and Beyond"

CFC Charity #26757
 <http://www.NatCapWing.org> www.NatCapWing.org

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sempervigilans.org/pipermail/cap-pao/attachments/20140628/cf7a843e/attachment.html>