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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Thanks, Paul. Very useful.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Arthur ~<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>__________________________________<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>ARTHUR E. WOODGATE, Lt. Col., CAP<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Director of Public Affairs & Director of Organizational Excellence<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Southwest Region<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Civil Air Patrol - "Citizens Serving Communities"<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>512.432.0231 <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>512.547.6997 <<< VoIP (secondary)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>512.567.1935 (cell - not always on)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>awoodgate@austin.rr.com<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Cianciolo, Lt Col, Paul<br><b>Sent:</b> Friday, June 27, 2014 1:47 PM<br><b>To:</b> CAP PAO Listserv<br><b>Subject:</b> [PAO] Social Media Across Agencies<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal style='margin-bottom:12.0pt'>PAOs & ICs,<o:p></o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'>This attached 5 page document is worth taking a moment to read. It's an annex from<a href="http://www.fema.gov/media-library/assets/documents/34369"> FEMA's Standard Operating Procedures</a> for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. <br><br>This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ...<o:p></o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'><b>When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. </b>Here's some takeaways I got from this.<o:p></o:p></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Use already established channels of communication.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Cross-link other agencies and/or units content.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Point back to the lead agencies and/or NHQ's social media accounts.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites.<o:p></o:p></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information.<o:p></o:p></li></ul></div><div><p class=MsoNormal><i>This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. </i><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>Paul<br clear=all><o:p></o:p></p><div><div><div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>v/r<br>--<br><b>PAUL S. CIANCIOLO, Lt Col, CAP<br>Public Affairs Officer<br>National Capital Wing</b><o:p></o:p></p><div><p class=MsoNormal>Cell: 301-751-2011<o:p></o:p></p></div><div><p class=MsoNormal>Work: 202-385-9599 (@FAA)<o:p></o:p></p></div></div></div></div></div></div><p class=MsoNormal><o:p> </o:p></p><div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Verdana","sans-serif"'><hr size=2 width="100%" align=center></span></div><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>Civil Air Patrol National Capital Wing<br></span></b><i><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>"Citizens Serving Communities: Above and Beyond"</span></i><span style='font-family:"Verdana","sans-serif"'><br></span><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'><br><b>CFC Charity #26757<br></b><a href="http://www.NatCapWing.org" target="_blank"><b>www.NatCapWing.org</b></a></span><span style='font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>