[PAO] Social Media Across Agencies

[Cianciolo, Lt Col, Paul]

PAOs & ICs,

This attached 5 page document is worth taking a moment to read. It's an
annex from FEMA's Standard Operating Procedures
<http://www.fema.gov/media-library/assets/documents/34369> for emergency
support, and it addresses the use of social media and websites across
different agencies to streamline working together under a common message --
something CAP inherently lacks. Reading through and understanding this will
help us grow as an organization. There's a good analysis from Hurricane
Sandy too.

This document came up during a discussion this week with the social media
and content managers across federal agencies in response to the
inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have
seen it in the news ...

*When you read through this, think of it from two different viewpoints: 1.
as CAP supporting another agency during an emergency like Hurricane Sandy;
and 2. as a unit within CAP supporting NHQ. *Here's some takeaways I got
from this.


   - Think before setting up a social media account for a specific mission
   and/or activity. It will probably hurting the overall communication effort.
   - Use already established channels of communication.
   - Cross-link other agencies and/or units content.
   - Point back to the lead agencies and/or NHQ's social media accounts.
   - Stay within agencies and/or the CAP unit's lanes when creating content
   for social media and websites.
   - The preferred content on social media sites are updates that are easy
   to read and comprehend in an easily digestible format, preferably with
   actionable public safety information.

*This information came to be through my work at FAA, but I thought it as
relevant and important enough to share here. It's also a good overview for
ICs who may not understand what social media can do for a mission. *

Paul

v/r
--


*PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing*

Cell: 301-751-2011 <http://www.NatCapWing.org>
Work: 202-385-9599 (@FAA)

-- 

------------------------------
Civil Air Patrol National Capital Wing
*"Citizens Serving Communities: Above and Beyond"*

CFC Charity #26757
www.NatCapWing.org

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sempervigilans.org/pipermail/cap-pao/attachments/20140627/d6b84bf0/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Annex R to Emergency Support Function #15 External Affairs from ESF15_SOP_08-30-2013-02.pdf
Type: application/pdf
Size: 432336 bytes
Desc: not available
URL: <http://lists.sempervigilans.org/pipermail/cap-pao/attachments/20140627/d6b84bf0/attachment.pdf>