[PAO] Social Media Across Agencies

[Cianciolo, Lt Col, Paul]

Thanks. Will I see you in Vegas?

Lt Col Paul Cianciolo
Sent from my Droid DNA
On Jun 28, 2014 8:29 AM, "Arthur Woodgate" <awoodgate at austin.rr.com> wrote:

> Thanks, Paul. Very useful.
>
> Arthur ~
>
> __________________________________
>
> ARTHUR E. WOODGATE, Lt. Col., CAP
>
> Director of Public Affairs & Director of Organizational Excellence
>
> Southwest Region
>
> Civil Air Patrol - "Citizens Serving Communities"
>
> 512.432.0231
>
> 512.547.6997 <<< VoIP (secondary)
>
> 512.567.1935 (cell - not always on)
>
> awoodgate at austin.rr.com
>
>
>
> *From:* cap-pao-bounces at lists.sempervigilans.org [mailto:
> cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Cianciolo, Lt
> Col, Paul
> *Sent:* Friday, June 27, 2014 1:47 PM
> *To:* CAP PAO Listserv
> *Subject:* [PAO] Social Media Across Agencies
>
>
>
> PAOs & ICs,
>
> This attached 5 page document is worth taking a moment to read. It's an
> annex from FEMA's Standard Operating Procedures
> <http://www.fema.gov/media-library/assets/documents/34369> for emergency
> support, and it addresses the use of social media and websites across
> different agencies to streamline working together under a common message --
> something CAP inherently lacks. Reading through and understanding this will
> help us grow as an organization. There's a good analysis from Hurricane
> Sandy too.
>
> This document came up during a discussion this week with the social media
> and content managers across federal agencies in response to the
> inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have
> seen it in the news ...
>
> *When you read through this, think of it from two different viewpoints: 1.
> as CAP supporting another agency during an emergency like Hurricane Sandy;
> and 2. as a unit within CAP supporting NHQ. *Here's some takeaways I got
> from this.
>
>    - Think before setting up a social media account for a specific
>    mission and/or activity. It will probably hurting the overall communication
>    effort.
>    - Use already established channels of communication.
>    - Cross-link other agencies and/or units content.
>    - Point back to the lead agencies and/or NHQ's social media accounts.
>    - Stay within agencies and/or the CAP unit's lanes when creating
>    content for social media and websites.
>    - The preferred content on social media sites are updates that are
>    easy to read and comprehend in an easily digestible format, preferably with
>    actionable public safety information.
>
> *This information came to be through my work at FAA, but I thought it as
> relevant and important enough to share here. It's also a good overview for
> ICs who may not understand what social media can do for a mission. *
>
>
>
> Paul
>
>
> v/r
> --
>
>
> *PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing*
>
> Cell: 301-751-2011
>
> Work: 202-385-9599 (@FAA)
>
>
> ------------------------------
>
>
> *Civil Air Patrol National Capital Wing**"Citizens Serving Communities:
> Above and Beyond"*
>
>
> *CFC Charity #26757**www.NatCapWing.org* <http://www.NatCapWing.org>
>
>
>
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>

-- 

------------------------------
Civil Air Patrol National Capital Wing
*"Citizens Serving Communities: Above and Beyond"*

CFC Charity #26757
www.NatCapWing.org

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