[PAO] Planning your social media

[Bruce Kipp]

Interesting.Thanks Mike.

^


<https://sites.google.com/site/davidsmallcap/home/unnamed.png?attredirects=0>


*   Maj. Bruce Kipp, CAP*   SD Wing Public Affairs Officer
    (C) 605.261.4507

    U.S. Air Force Auxiliary

     gocivilairpatrol.com <http://www.gocivilairpatrol.com/>

    <https://www.facebook.com/SDWingCAP> <https://twitter.com/SDWingCAP>[image:
https://www.flickr.com/photos/102270464@N02/sets]
<https://www.flickr.com/photos/102270464@N02/sets>


On Fri, May 15, 2015 at 9:10 AM, Michael Marek, Lt Col, CAP <
Michael.Marek at sm.capnhq.gov> wrote:

>  PAOs,
>
> When I teach my my social media class, I stress that marketers must plan
> and schedule their content.
>
> We are so used to "flying by the seat of our pants" in our personal social
> media use that it can be hard to think in terms of planning and scheduling
> posts, but it is vital to using social media effectively for promotion, as
> we do in CAP.
>
> So, how do you make it work? The professionals call it "content marketing"
> and it all revolves around figuring out what will be the most effective
> messages to send to our audience, and then planning and always having
> things in teh pipeline.
>
> This link is to an article entitled "How to Rock an Awesome Content Plan."
>
>      http://ow.ly/MZGZo
>
>
>
> [image: cid:9A18312A-A445-4805-8F77-524A881DDED9]
>
> *Michael Marek, Lt Col, CAP*
> HQ CAP Communication Plans and Requirements Division Head
> U. S. Air Force Auxiliary
> gocivilairpatrol.com
>
> <http://www.gocivilairpatrol.com/>
>
> [image: FB]
> <https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164>[image:
> Flickr] <http://instagram.com/civil__air__patrol>[image: Twitter]
> <https://twitter.com/civilairpatrol>[image: white-large-chiclet]
> <https://www.flickr.com/photos/civilairpatrol/sets/>
>
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>
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