[PAO] Planning your social media

[Michael Marek, Lt Col, CAP]

PAOs,

When I teach my my social media class, I stress that marketers must plan 
and schedule their content.

We are so used to "flying by the seat of our pants" in our personal 
social media use that it can be hard to think in terms of planning and 
scheduling posts, but it is vital to using social media effectively for 
promotion, as we do in CAP.

So, how do you make it work? The professionals call it "content 
marketing" and it all revolves around figuring out what will be the most 
effective messages to send to our audience, and then planning and always 
having things in teh pipeline.

This link is to an article entitled "How to Rock an Awesome Content Plan."

      http://ow.ly/MZGZo


Fwd: RE: Delivery Status Notification (Delay)
cid:9A18312A-A445-4805-8F77-524A881DDED9

*Michael Marek, Lt Col, CAP*
HQ CAP Communication Plans and Requirements Division Head
U. S. Air Force Auxiliary
gocivilairpatrol.com <http://gocivilairpatrol.com>**

<http://www.gocivilairpatrol.com/>__

FB 
<https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164>Flickr 
<http://instagram.com/civil__air__patrol>Twitter 
<https://twitter.com/civilairpatrol>white-large-chiclet 
<https://www.flickr.com/photos/civilairpatrol/sets/>

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