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<font face="Helvetica, Arial, sans-serif">PAOs,<br>
<br>
When I teach my my social media class, I stress that marketers
must plan and schedule their content.<br>
<br>
We are so used to "flying by the seat of our pants" in our
personal social media use that it can be hard to think in terms of
planning and scheduling posts, but it is vital to using social
media effectively for promotion, as we do in CAP.<br>
<br>
So, how do you make it work? The professionals call it "content
marketing" and it all revolves around figuring out what will be
the most effective messages to send to our audience, and then
planning and always having things in teh pipeline.<br>
<br>
This link is to an article entitled "How to Rock an Awesome
Content Plan." <br>
<br>
<a class="moz-txt-link-freetext" href="http://ow.ly/MZGZo">http://ow.ly/MZGZo</a> </font><br>
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<title>Fwd: RE: Delivery Status Notification (Delay)</title>
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<p class="MsoNormal"><font color="#04427a"><b><font
face="Helvetica, Arial, sans-serif">Michael Marek,
Lt Col, CAP</font></b></font><br>
<small><font color="#666666" face="Arial">HQ CAP
Communication Plans and Requirements Division Head</font><font
face="Arial"><br>
<font color="#04427a">U. S. Air Force Auxiliary</font><br>
<a href="http://gocivilairpatrol.com">gocivilairpatrol.com</a></font></small><b><span
style="font-family:"Arial","sans-serif";color:#04427A"></span></b></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"><a
moz-do-not-send="true"
href="http://www.gocivilairpatrol.com/"><span
style="font-family:"Arial","sans-serif";color:blue"></span></a></span><u><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B"><o:p></o:p></span></u></p>
<p class="MsoNormal"><a moz-do-not-send="true"
href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:blue;text-decoration:none"><img
id="Picture_x0020_2"
src="cid:part4.00090903.09090606@sm.capnhq.gov"
alt="FB" border="0" height="29" width="29"></span></a><a
moz-do-not-send="true"
href="http://instagram.com/civil__air__patrol"><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none"><img
id="Picture_x0020_3"
src="cid:part6.08070205.05010104@sm.capnhq.gov"
alt="Flickr" border="0" height="29" width="29"></span></a><a
moz-do-not-send="true"
href="https://twitter.com/civilairpatrol"><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none"><img
id="Picture_x0020_4"
src="cid:part8.08090904.04040003@sm.capnhq.gov"
alt="Twitter" border="0" height="29" width="29"></span></a><a
moz-do-not-send="true"
href="https://www.flickr.com/photos/civilairpatrol/sets/"><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none"><img
id="Picture_x0020_5"
src="cid:part10.07070605.00050806@sm.capnhq.gov"
alt="white-large-chiclet" border="0" height="29"
width="29"></span></a><span
style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B"> </span><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
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