[PAO] 2015 Online Newsroom Survey Report - available now

[Karen Copenhaver]

/Hi everyone!

Again, I have received an interesting report from TEKGroup regarding an 
online newsroom survey.  I have forwarded it as I think you'll find this 
quite interesting as we constantly evolve in our public affairs efforts. 
   I would encourage you to read the survey and incorporate these ideas 
as feasible into your programs AND share with your fellow squadron 
PAOs.  Let's also remember however, that these methods are still just a 
part of what we can do in addition to our "personal" efforts within our 
communities...... that's how they get to know us!

As you will see, if you wish, you can also sign up to receive this 
information at no cost.

Please have a great 4th of July and remember to be safe.

Karen

Karen L. Copenhaver, Lt Col, CAP
Deputy Director, Public Affairs
MER
276-783-8022

/



	

	

	

	



Hello -

The results of our annual online newsroom survey <http://bit.ly/YRDEyT> 
of journalists have been tabulated, and for the first time it’s clear 
that the online newsroom has reached critical mass. In fact:

# 97% of journalists told us that it was important for a company or 
organization to have an online newsroom
# 55% visit an online newsroom at least once a month and 45% visit at 
least once a week

DOWNLOAD THE 2015 ONLINE NEWSROOM SURVEY REPORT <http://bit.ly/YRDEyT>

We surveyed 685 journalists asking them how they are using digital 
media, online newsrooms, and social media to write, research and report 
on news stories.

The 2015 Online Newsroom Survey Report <http://bit.ly/YRDEyT> covers how 
editors, reporters, producers, correspondents and bloggers work with 
online newsrooms, digital audio and video, press release distribution 
services and PR professionals. The report also includes real world 
examples and links to company online newsrooms excelling in providing a 
resource to journalists.

In the report you’ll learn:
# Why journalists expect frequently updated content and easily searchable 
archives,
# How social and mobile technologies are increasingly important in news 
distribution,
# Which features journalists expect to see in an online newsroom,
# How journalists prefer to receive information from an online newsroom.

To make sure your practices match those of the journalists you pitch, 
download your free copy <http://bit.ly/YRDEyT> today.

Thank you,

Steve Momorella
Owner/Founder
TEKGROUP International
steve at tekgroup.com <mailto:steve at tekgroup.com>

It is our goal to provide PR professionals with beneficial information 
to help them do their job. Reply to this email with "REMOVE" in the 
subject line and we will put your email address on our do not email list.



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