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<font color="#333399"><i>Hi everyone!<br>
<br>
Again, I have received an interesting report from TEKGroup
regarding an online newsroom survey. I have forwarded it as I
think you'll find this quite interesting as we constantly evolve
in our public affairs efforts. I would encourage you to read
the survey and incorporate these ideas as feasible into your
programs AND share with your fellow squadron PAOs. Let's also
remember however, that these methods are still just a part of
what we can do in addition to our "personal" efforts within our
communities...... that's how they get to know us!<br>
<br>
As you will see, if you wish, you can also sign up to receive
this information at no cost. <br>
<br>
Please have a great 4th of July and remember to be safe.<br>
<br>
Karen<br>
<br>
Karen L. Copenhaver, Lt Col, CAP<br>
Deputy Director, Public Affairs<br>
MER<br>
276-783-8022<br>
<br>
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<br>
Hello -
<br>
<br>
The results of our annual <a moz-do-not-send="true"
href="http://bit.ly/YRDEyT">online newsroom survey</a> of
journalists have been tabulated, and for the first time it’s clear
that the online newsroom has reached critical mass. In fact:
<br>
<br>
<li> 97% of journalists told us that it was important for a
company or organization to have an online newsroom<br>
</li>
<li> 55% visit an online newsroom at least once a month and 45%
visit at least once a week <br>
<br>
<a moz-do-not-send="true" href="http://bit.ly/YRDEyT">DOWNLOAD
THE 2015 ONLINE NEWSROOM SURVEY REPORT</a>
<br>
<br>
We surveyed 685 journalists asking them how they are using
digital media, online newsrooms, and social media to write,
research and report on news stories.
<br>
<br>
The <a moz-do-not-send="true" href="http://bit.ly/YRDEyT">2015
Online Newsroom Survey Report</a> covers how editors,
reporters, producers, correspondents and bloggers work with
online newsrooms, digital audio and video, press release
distribution services and PR professionals. The report also
includes real world examples and links to company online
newsrooms excelling in providing a resource to journalists. <br>
<br>
In the report you’ll learn:<br>
</li>
<li> Why journalists expect frequently updated content and easily
searchable archives,
</li>
<li> How social and mobile technologies are increasingly important
in news distribution,
</li>
<li> Which features journalists expect to see in an online
newsroom,
</li>
<li> How journalists prefer to receive information from an online
newsroom.
<br>
<br>
To make sure your practices match those of the journalists you
pitch, <a moz-do-not-send="true" href="http://bit.ly/YRDEyT">download
your free copy</a> today.
<br>
<br>
Thank you,
<br>
<br>
Steve Momorella<br>
Owner/Founder<br>
TEKGROUP International<br>
<a moz-do-not-send="true" href="mailto:steve@tekgroup.com">steve@tekgroup.com</a><br>
<p>It is our goal to provide PR professionals with beneficial
information to help them do their job. Reply to this email
with "REMOVE" in the subject line and we will put your email
address on our do not email list.
</p>
</li>
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