[PAO] Marketing question

[Karen Copenhaver]

I was going to share that sentiment as well.... as it fits so well. We 
are Congressionally tasked with three missions... so when this one was 
chosen, I truly felt it met our purpose of why we we were established.  
A true professional branding statement.

Karen~


On 6/30/2014 12:04 PM, Arthur Woodgate wrote:
>
> I always liked /Missions for America/ best...
>
> Arthur ~
>
> *From:*cap-pao-bounces at lists.sempervigilans.org 
> [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen 
> Copenhaver
> *Sent:* Monday, June 30, 2014 10:52 AM
> *To:* CAP Public Affairs Officers
> *Subject:* Re: [PAO] Marketing question
>
> /This would be a great subject to address at the national board.  Once 
> we understand what the "brand promise" is, then a specific strategy 
> can be developed to address our target audiences.  Being consistent in 
> our market strategy is crucial, as Michael said, everyone should tell 
> the same story from the larger perspective. However, lets not mix-up 
> the two ... "marketing" and "public relations" are two different 
> strategies requiring different approaches.
>
> One item that even confuses me.... is why we keep changing our 
> "branding slogans"...... we've had several over the years.  It adds to 
> the overall "branding" confusion for our public.
>
> Karen~
>
>
>
>
>
> /
>
> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote:
>
> Hey, everyone, so far, got some great ideas, which is what I wanted --- I
> was more interested in seeking ideas and input than getting direct
> answers to my questions, anyway. I'm hoping we can get some folks to put
> our heads together and make them work. Keep those cards and letters
> coming...
>
>
> I am not sure that CAP's "brand promise" is well understood in the 
> field.  I don't believe that I have ever seen a strategic message 
> brief explaining it.
>
> Once we know what our brand promise is, and our strategic messages, we 
> need to find ways to integrate them from top to bottom in the 
> organization, i.e. get everyone telling the same story.  Otherwise, 
> people invent their own, based on their local vision.
>
>
> -Michael-
>
>
>
>
>
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