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I was going to share that sentiment as well.... as it fits so well.
We are Congressionally tasked with three missions... so when this
one was chosen, I truly felt it met our purpose of why we we were
established. A true professional branding statement.<br>
<br>
Karen~<br>
<br>
<br>
<div class="moz-cite-prefix">On 6/30/2014 12:04 PM, Arthur Woodgate
wrote:<br>
</div>
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<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext">I
always liked <i>Missions for America</i> best…<o:p></o:p></span></p>
<p class="MsoNormal"><span
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<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext">Arthur
~<o:p></o:p></span></p>
<p class="MsoNormal"><span
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<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">
<a class="moz-txt-link-abbreviated" href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a>
[<a class="moz-txt-link-freetext" href="mailto:cap-pao-bounces@lists.sempervigilans.org">mailto:cap-pao-bounces@lists.sempervigilans.org</a>] <b>On
Behalf Of </b>Karen Copenhaver<br>
<b>Sent:</b> Monday, June 30, 2014 10:52 AM<br>
<b>To:</b> CAP Public Affairs Officers<br>
<b>Subject:</b> Re: [PAO] Marketing question<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><i>This would be a great subject to address
at the national board. Once we understand what the "brand
promise" is, then a specific strategy can be developed to
address our target audiences. Being consistent in our
market strategy is crucial, as Michael said, everyone should
tell the same story from the larger perspective. However,
lets not mix-up the two ... "marketing" and "public
relations" are two different strategies requiring different
approaches. <br>
<br>
One item that even confuses me.... is why we keep changing
our "branding slogans"...... we've had several over the
years. It adds to the overall "branding" confusion for our
public. <br>
<br>
Karen~<br>
<br>
<br>
<br>
<br>
<br>
</i><o:p></o:p></p>
<p class="MsoNormal">On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER,
Lt Col, CAP CAP/PM wrote: <br>
<br>
<o:p></o:p></p>
<p class="MsoNormal">Hey, everyone, so far, got some great
ideas, which is what I wanted — I <br>
was more interested in seeking ideas and input than getting
direct <br>
answers to my questions, anyway. I'm hoping we can get some
folks to put <br>
our heads together and make them work. Keep those cards and
letters <br>
coming... <o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><br>
I am not sure that CAP's "brand promise" is well understood in
the field. I don't believe that I have ever seen a strategic
message brief explaining it. <br>
<br>
Once we know what our brand promise is, and our strategic
messages, we need to find ways to integrate them from top to
bottom in the organization, i.e. get everyone telling the same
story. Otherwise, people invent their own, based on their
local vision. <br>
<br>
<br>
-Michael- <br>
<br>
<br>
<br>
<br>
<br>
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