[PAO] Marketing question

[Arthur Woodgate]

I always liked Missions for America best.

 

Arthur ~

 

From: cap-pao-bounces at lists.sempervigilans.org
[mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Karen
Copenhaver
Sent: Monday, June 30, 2014 10:52 AM
To: CAP Public Affairs Officers
Subject: Re: [PAO] Marketing question

 

This would be a great subject to address at the national board.  Once we
understand what the "brand promise" is, then a specific strategy can be
developed to address our target audiences.  Being consistent in our market
strategy is crucial, as Michael said, everyone should tell the same story
from the larger perspective. However, lets not mix-up the two ...
"marketing" and "public relations" are two different strategies requiring
different approaches.  

One item that even confuses me.... is why we keep changing our "branding
slogans"...... we've had several over the years.  It adds to the overall
"branding" confusion for our public. 

Karen~







On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: 



Hey, everyone, so far, got some great ideas, which is what I wanted - I 
was more interested in seeking ideas and input than getting direct 
answers to my questions, anyway. I'm hoping we can get some folks to put 
our heads together and make them work. Keep those cards and letters 
coming... 


I am not sure that CAP's "brand promise" is well understood in the field.  I
don't believe that I have ever seen a strategic message brief explaining it.


Once we know what our brand promise is, and our strategic messages, we need
to find ways to integrate them from top to bottom in the organization, i.e.
get everyone telling the same story.  Otherwise, people invent their own,
based on their local vision. 


-Michael- 





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