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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'>I always liked <i>Missions for America</i> best…<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'>Arthur ~<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Karen Copenhaver<br><b>Sent:</b> Monday, June 30, 2014 10:52 AM<br><b>To:</b> CAP Public Affairs Officers<br><b>Subject:</b> Re: [PAO] Marketing question<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><i>This would be a great subject to address at the national board. Once we understand what the "brand promise" is, then a specific strategy can be developed to address our target audiences. Being consistent in our market strategy is crucial, as Michael said, everyone should tell the same story from the larger perspective. However, lets not mix-up the two ... "marketing" and "public relations" are two different strategies requiring different approaches. <br><br>One item that even confuses me.... is why we keep changing our "branding slogans"...... we've had several over the years. It adds to the overall "branding" confusion for our public. <br><br>Karen~<br><br><br><br><br><br></i><o:p></o:p></p><p class=MsoNormal>On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: <br><br><o:p></o:p></p><p class=MsoNormal>Hey, everyone, so far, got some great ideas, which is what I wanted — I <br>was more interested in seeking ideas and input than getting direct <br>answers to my questions, anyway. I'm hoping we can get some folks to put <br>our heads together and make them work. Keep those cards and letters <br>coming... <o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'><br>I am not sure that CAP's "brand promise" is well understood in the field. I don't believe that I have ever seen a strategic message brief explaining it. <br><br>Once we know what our brand promise is, and our strategic messages, we need to find ways to integrate them from top to bottom in the organization, i.e. get everyone telling the same story. Otherwise, people invent their own, based on their local vision. <br><br><br>-Michael- <br><br><br><br><br><br>_______________________________________________ <br>Subscribed Email Address: <a href="mailto:karenc@smyth.net">karenc@smyth.net</a> <br>CAP-PAO mailing list <br><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a> <br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a> <br><br><o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'><br><br><o:p></o:p></p><div class=MsoNormal align=center style='text-align:center'><hr size=1 width="99%" noshade style='color:#909090' align=center></div><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse'><tr><td style='padding:0in 11.25pt 0in 6.0pt'><p class=MsoNormal><a href="http://www.avast.com/"><span style='text-decoration:none'><img border=0 id="_x0000_i1026" src="http://static.avast.com/emails/avast-mail-stamp.png"></span></a><o:p></o:p></p></td><td style='padding:.75pt .75pt .75pt .75pt'><p><span style='font-family:"Calibri","sans-serif";color:#3D4D5A'>This email is free from viruses and malware because <a href="http://www.avast.com/">avast! Antivirus</a> protection is active. <o:p></o:p></span></p></td></tr></table><p class=MsoNormal><o:p> </o:p></p></div></body></html>