[PAO] Marketing question

[jaimielhenson at fuse.net]

I second that!! 

Jaimie Henson 
Kentucky 

----- Original Message -----

From: "Thomas" <thomtra at aol.com> 
To: jcarlson at flwg.us, "CAP Public Affairs Officers" <cap-pao at lists.sempervigilans.org> 
Sent: Saturday, June 28, 2014 8:35:34 PM 
Subject: Re: [PAO] Marketing question 

Well stated. Especially from the social media standpoint. Having plug and play social/web site 
Materials would be welcomed by many units that may not have the technical skills to do stuff 
Solo. 

Sent from my iPad 

On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" <jcarlson at flwg.us> wrote: 

> Doug, 
> I am certain recruiting has the greatest need for most of the visuals you 
> reference. I hope you coordinate with them. Don't you think Vanguard would 
> be selling more tchotchkes if the market was there? 
> 
> The greatest need I see as far as CAP's branding efforts is information. I 
> typically get a room of blank stares when I ask "How many know that CAP has 
> a branding campaign?". When I draw the conversation out, most people focus 
> on the logo and miss the concept of brand image. NHQ has done a poor job of 
> helping the general membership understand the branding standard. Building a 
> brand image is difficult for a corporation with deep pockets, let alone a 
> non-profit like CAP. 
> 
> CAP is not an organization that you can toss an edict from the tower, 
> repetition is necessary. Just ask the safety program, or those trying to 
> reduce hangar rash. You could save a bushel full of coins by putting more 
> emphasis on educating members, on a regular basis, about the goals of CAP's 
> national branding project. 
> 
> Marketing trends say most individuals are getting info from mobile devices 
> and other computer devices. If your fingers are itching to be creative why 
> don't you make a selection of banners than can be used on unit web sites and 
> on social media; including cover photos for the new social media page 
> formats. 
> 
> Jeff Carlson, Maj, CAP 
> PAO 
> 
> 
> -----Original Message----- 
> From: cap-pao-bounces at lists.sempervigilans.org 
> [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. 
> JESSMER, Lt Col, CAP CAP/PM 
> Sent: Saturday, June 28, 2014 5:58 PM 
> To: CAP Public Affairs Officers 
> Subject: [PAO] Marketing question 
> 
> This may be the first of a few questions I ask, just to better assess the 
> marketing needs in the field, and as I'm in the midst of a branding project 
> for CAP. This may be a little random, but there is a method to the madness, 
> so bear with me. 
> 
> - What's the need right now for posters, brochures, flyers, et al., and what 
> do you think would help better tell our story? What would you change about 
> what we're doing now? 
> 
> - What do you see as flaws in CAP's branding, whether it's in the visuals, 
> the brand message or overall messaging? 
> 
> - Do you perceive a need for tschotchkies - key chains, stress balls, stuff 
> like that - and since budgets are as they are, if online ordering (let's 
> say, from eServices) were stood up, or if preferred vendors were identified, 
> would you use it/them? 
> 
> Fire away at djessmer at cap.gov. 
> 
> 
> DOUGLAS E. JESSMER, Lt Col, CAP 
> National Marketing Officer 
> 
> COM: (727) 480-9606 
> Clearwater, Fla. 
> 
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