<html><head><style type='text/css'>p { margin: 0; }</style></head><body><div style='font-family: times new roman,new york,times,serif; font-size: 12pt; color: #000000'>I second that!!<br><br>Jaimie Henson<br>Kentucky<br><br><hr id="zwchr"><div style="color:#000;font-weight:normal;font-style:normal;text-decoration:none;font-family:Helvetica,Arial,sans-serif;font-size:12pt;"><b>From: </b>"Thomas" <thomtra@aol.com><br><b>To: </b>jcarlson@flwg.us, "CAP Public Affairs Officers" <cap-pao@lists.sempervigilans.org><br><b>Sent: </b>Saturday, June 28, 2014 8:35:34 PM<br><b>Subject: </b>Re: [PAO] Marketing question<br><br>Well stated. Especially from the social media standpoint. Having plug and play social/web site<br>Materials would be welcomed by many units that may not have the technical skills to do stuff<br>Solo.<br><br>Sent from my iPad<br><br>On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" <jcarlson@flwg.us> wrote:<br><br>> Doug,<br>> I am certain recruiting has the greatest need for most of the visuals you<br>> reference. I hope you coordinate with them. Don't you think Vanguard would<br>> be selling more tchotchkes if the market was there?<br>> <br>> The greatest need I see as far as CAP's branding efforts is information. I<br>> typically get a room of blank stares when I ask "How many know that CAP has<br>> a branding campaign?". When I draw the conversation out, most people focus<br>> on the logo and miss the concept of brand image. NHQ has done a poor job of<br>> helping the general membership understand the branding standard. Building a<br>> brand image is difficult for a corporation with deep pockets, let alone a<br>> non-profit like CAP.<br>> <br>> CAP is not an organization that you can toss an edict from the tower,<br>> repetition is necessary. Just ask the safety program, or those trying to<br>> reduce hangar rash. You could save a bushel full of coins by putting more<br>> emphasis on educating members, on a regular basis, about the goals of CAP's<br>> national branding project. <br>> <br>> Marketing trends say most individuals are getting info from mobile devices<br>> and other computer devices. If your fingers are itching to be creative why<br>> don't you make a selection of banners than can be used on unit web sites and<br>> on social media; including cover photos for the new social media page<br>> formats.<br>> <br>> Jeff Carlson, Maj, CAP<br>> PAO<br>> <br>> <br>> -----Original Message-----<br>> From: cap-pao-bounces@lists.sempervigilans.org<br>> [mailto:cap-pao-bounces@lists.sempervigilans.org] On Behalf Of DOUGLAS E.<br>> JESSMER, Lt Col, CAP CAP/PM<br>> Sent: Saturday, June 28, 2014 5:58 PM<br>> To: CAP Public Affairs Officers<br>> Subject: [PAO] Marketing question<br>> <br>> This may be the first of a few questions I ask, just to better assess the<br>> marketing needs in the field, and as I'm in the midst of a branding project<br>> for CAP. This may be a little random, but there is a method to the madness,<br>> so bear with me.<br>> <br>> - What's the need right now for posters, brochures, flyers, et al., and what<br>> do you think would help better tell our story? What would you change about<br>> what we're doing now?<br>> <br>> - What do you see as flaws in CAP's branding, whether it's in the visuals,<br>> the brand message or overall messaging?<br>> <br>> - Do you perceive a need for tschotchkies - key chains, stress balls, stuff<br>> like that - and since budgets are as they are, if online ordering (let's<br>> say, from eServices) were stood up, or if preferred vendors were identified,<br>> would you use it/them?<br>> <br>> Fire away at djessmer@cap.gov.<br>> <br>> <br>> DOUGLAS E. JESSMER, Lt Col, CAP<br>> National Marketing Officer<br>> <br>> COM: (727) 480-9606<br>> Clearwater, Fla.<br>> <br>> CAUTION: This e-mail is intended only for the person or entity to which it<br>> is addressed and may contain information that is privileged or otherwise<br>> protected from disclosure. Do not disseminate this message without the<br>> sender's approval. If you received this message in error, please notify the<br>> sender by reply e-mail and delete all copies of this message.<br>> <br>> _______________________________________________<br>> Subscribed Email Address: jcarlson@flwg.us CAP-PAO mailing list<br>> CAP-PAO@lists.sempervigilans.org<br>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao<br>> <br>> _______________________________________________<br>> Subscribed Email Address: THOMTRA@aol.com<br>> CAP-PAO mailing list<br>> CAP-PAO@lists.sempervigilans.org<br>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao<br>_______________________________________________<br>Subscribed Email Address: JaimieLHenson@fuse.net<br>CAP-PAO mailing list<br>CAP-PAO@lists.sempervigilans.org<br>http://lists.sempervigilans.org/mailman/listinfo/cap-pao<br></div><br></div></body></html>