[PAO] Marketing question

[DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM]

This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me.

— What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now?

— What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging?

— Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them?

Fire away at djessmer at cap.gov.


DOUGLAS E. JESSMER, Lt Col, CAP
National Marketing Officer

COM: (727) 480-9606
Clearwater, Fla.

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