[PAO] Social Media Across Agencies

[Thomas Cooper]

Don't forget the PAO Academy in Vegas! The BQ will be a great chance for us
all to network sans work!


On Sat, Jun 28, 2014 at 7:05 AM, Cianciolo, Lt Col, Paul <
paul.cianciolo at natcapwg.cap.gov> wrote:

> Thanks. Will I see you in Vegas?
>
> Lt Col Paul Cianciolo
> Sent from my Droid DNA
> On Jun 28, 2014 8:29 AM, "Arthur Woodgate" <awoodgate at austin.rr.com>
> wrote:
>
>> Thanks, Paul. Very useful.
>>
>> Arthur ~
>>
>> __________________________________
>>
>> ARTHUR E. WOODGATE, Lt. Col., CAP
>>
>> Director of Public Affairs & Director of Organizational Excellence
>>
>> Southwest Region
>>
>> Civil Air Patrol - "Citizens Serving Communities"
>>
>> 512.432.0231
>>
>> 512.547.6997 <<< VoIP (secondary)
>>
>> 512.567.1935 (cell - not always on)
>>
>> awoodgate at austin.rr.com
>>
>>
>>
>> *From:* cap-pao-bounces at lists.sempervigilans.org [mailto:
>> cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Cianciolo, Lt
>> Col, Paul
>> *Sent:* Friday, June 27, 2014 1:47 PM
>> *To:* CAP PAO Listserv
>> *Subject:* [PAO] Social Media Across Agencies
>>
>>
>>
>> PAOs & ICs,
>>
>> This attached 5 page document is worth taking a moment to read. It's an
>> annex from FEMA's Standard Operating Procedures
>> <http://www.fema.gov/media-library/assets/documents/34369> for emergency
>> support, and it addresses the use of social media and websites across
>> different agencies to streamline working together under a common message --
>> something CAP inherently lacks. Reading through and understanding this will
>> help us grow as an organization. There's a good analysis from Hurricane
>> Sandy too.
>>
>> This document came up during a discussion this week with the social media
>> and content managers across federal agencies in response to the
>> inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have
>> seen it in the news ...
>>
>> *When you read through this, think of it from two different viewpoints:
>> 1. as CAP supporting another agency during an emergency like Hurricane
>> Sandy; and 2. as a unit within CAP supporting NHQ. *Here's some
>> takeaways I got from this.
>>
>>    - Think before setting up a social media account for a specific
>>    mission and/or activity. It will probably hurting the overall communication
>>    effort.
>>    - Use already established channels of communication.
>>    - Cross-link other agencies and/or units content.
>>    - Point back to the lead agencies and/or NHQ's social media accounts.
>>    - Stay within agencies and/or the CAP unit's lanes when creating
>>    content for social media and websites.
>>    - The preferred content on social media sites are updates that are
>>    easy to read and comprehend in an easily digestible format, preferably with
>>    actionable public safety information.
>>
>> *This information came to be through my work at FAA, but I thought it as
>> relevant and important enough to share here. It's also a good overview for
>> ICs who may not understand what social media can do for a mission. *
>>
>>
>>
>> Paul
>>
>>
>> v/r
>> --
>>
>>
>> *PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs OfficerNational Capital
>> Wing*
>>
>> Cell: 301-751-2011
>>
>> Work: 202-385-9599 (@FAA)
>>
>>
>> ------------------------------
>>
>>
>> *Civil Air Patrol National Capital Wing **"Citizens Serving Communities:
>> Above and Beyond"*
>>
>>
>> *CFC Charity #26757**www.NatCapWing.org* <http://www.NatCapWing.org>
>>
>>
>>
>> _______________________________________________
>> Subscribed Email Address: pa at natcapwg.cap.gov
>> CAP-PAO mailing list
>> CAP-PAO at lists.sempervigilans.org
>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>>
>>
> ------------------------------
> Civil Air Patrol National Capital Wing
> *"Citizens Serving Communities: Above and Beyond"*
>
> CFC Charity #26757
> www.NatCapWing.org
>
>
> _______________________________________________
> Subscribed Email Address: flyerthom at gmail.com
> CAP-PAO mailing list
> CAP-PAO at lists.sempervigilans.org
> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>
>


-- 
Lt Col Thomas J. Cooper
Commander
 Henderson Composite Squadron
Nevada Wing Civil Air Patrol /
USAF Aux.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sempervigilans.org/pipermail/cap-pao/attachments/20140628/f72c224c/attachment.html>