[PAO] Marketing question

Wed Jul 2 14:45:47 CDT 2014

No, not with NASA that I know of. Although our wing has had a CAP
informational display at NASA headquarters a few times for CFC. Even the
NASA Administrator came up to talk about CAP.

CAP does have other AE type MOUs, like with FAA. See:

http://www.capmembers.com/cap_national_hq/general_counsel/national-mous-1665/

Paul

v/r
--

*PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing*

Cell: 301-751-2011
Work: 202-385-9599 (@FAA)

On Wed, Jul 2, 2014 at 3:13 PM, Alice Mansell <alice at mansell.com> wrote:

> If CAP did a small fraction of what NASA does for aero PR we would put a
> lot more flesh and blood on our PA efforts as well as our AE mission
> besides just our current internal AE plus the grammar and middle school
> programs we have now.... which are not truly robust in every state yet ....
> or updated very often...
>
> Does CAP have a current MOU with the public information and education
> offices of NASA?   If budgets are tight all over, why not join forces with
> them for at least our external AE mission?
>
> Fact is CAP's AE mission was set up to foster "air-mindedness" with one
> purpose:  to help USAF get startup budgets from Congress right after WWII
> when federal air budgets were super tight.  Years later, NASA evolved out
> of NACA and took on a new public aero-ed mission, too, especially as
> budgets got tighter with the expensive manned space programs...  but I have
> never seen CAP and NASA regularly coordinate their efforts for AE.  Must we
> wait another 50 years for that? Or are CAP leaders afraid such coordination
> would mean CAP would lose independance, power, money or some other excuse?
>  Seriously, what would CAP have to lose ... or gain?
>
> How about rising all boats instead of slicing the Only Pie in the World.
>
> Alice
>
>
> On Wednesday, July 2, 2014, Arthur Woodgate <awoodgate at austin.rr.com>
> wrote:
> > Yes, Paul. In fact, they’re better than the AF at this. CAP would be far
> better off if we all did as NASA does.
> >
> >
> >
> > Arthur ~
> >
> >
> >
> > From: cap-pao-bounces at lists.sempervigilans.org [mailto:
> cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Lt Col Paul
> Cianciolo
> > Sent: Tuesday, July 01, 2014 4:12 PM
> > To: CAP Public Affairs Officers
> > Subject: Re: [PAO] Marketing question
> >
> >
> >
> > That's because NASA has one of the best government style/branding guides
> out there. It includes everything from newsletters, to aircraft logo
> placement, to fonts used. Every office uses it, yet maintains uniqueness of
> each. NASA also has one of the best grasps of social media. See there
> accounts at http://www.nasa.gov/socialmedia/.
> >
> > Paul
> >
> > v/r
> > --
> > PAUL S. CIANCIOLO, Lt Col, CAP
> > Public Affairs Officer
> > National Capital Wing
> >
> > Cell: 301-751-2011
> > Work: 202-385-9599 (@FAA)
> >
> >
> >
> > On Tue, Jul 1, 2014 at 8:38 AM, Arthur Woodgate <awoodgate at austin.rr.com>
> wrote:
> >
> > A significant contributor to the brand promise is the quality, quantity,
> > breadth and depth of PA coverage. Make no mistake: if PAOs are not doing
> > their job, the brand can easily die.
> >
> > As an example, look at NASA and how they maintain a steady flow of high
> > quality articles concerning not only space exploration but NASA's
> > contributions to Earth science and aerospace advancement. We need to do
> the
> > same in order to take our story directly to the public. It is on this
> > platform that marketing will be able to do the best job.
> >
> > Arthur ~
> >
> > -----Original Message-----
> > From: cap-pao-bounces at lists.sempervigilans.org
> > [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Michael
> Marek
> > Sent: Monday, June 30, 2014 12:34 PM
> > To: cap-pao at lists.sempervigilans.org
> > Subject: Re: [PAO] Marketing question
> >
> > Slogans are not brand promises.  Slogans interpret and represent the
> brand
> > promise, but they are not the promise itself.
> >
> > The promise is largely an internal statement that begins "Civil Air
> Patrol
> > promised that......" and says something that the public will consider to
> be
> > important, believable and distinctive.
> >
> > Then the marketing and public relations people present and explain the
> brand
> > promise to our external audiences using decentralized messages reaching
> the
> > public from many directions.
> >
> >
> > -Michael-
> >
> >
> > On 6/30/2014 10:04 AM, Arthur Woodgate wrote:
> >
> >> I always liked /Missions for America/ best.
> >
> >>
> >> Arthur ~
> >>
> >> *From:*cap-pao-bounces at lists.sempervigilans.org
> >> [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen
> >> Copenhaver
> >> *Sent:* Monday, June 30, 2014 10:52 AM
> >> *To:* CAP Public Affairs Officers
> >> *Subject:* Re: [PAO] Marketing question
> >>
> >> /This would be a great subject to address at the national board.  Once
> >> we understand what the "brand promise" is, then a specific strategy
> >> can be developed to address our target audiences.  Being consistent in
> >> our market strategy is crucial, as Michael said, everyone should tell
> >> the same story from the larger perspective. However, lets not mix-up
> >> the two ... "marketing" and "public relations" are two different
> >> strategies requiring different approaches.
> >>
> >> One item that even confuses me.... is why we keep changing our
> >> "branding slogans"...... we've had several over the years.  It adds to
> >> the overall "branding" confusion for our public.
> >>
> >> Karen~
> >>
> >>
> >>
> >>
> >>
> >> /
> >>
> >> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote:
> >>
> >> Hey, everyone, so far, got some great ideas, which is what I wanted -
> >> I was more interested in seeking ideas and input than getting direct
> >> answers to my questions, anyway. I'm hoping we can get some folks to
> >> put our heads together and make them work. Keep those cards and
> >> letters coming...
> >>
> >>
> >> I am not sure that CAP's "brand promise" is well understood in the
> >> field.  I don't believe that I have ever seen a strategic message
> >> brief explaining it.
> >>
> >> Once we know what our brand promise is, and our strategic messages, we
> >> need to find ways to integrate them from top to bottom in the
> >> organization, i.e. get everyone telling the same story.  Otherwise,
> >> people invent their own, based on their local vision.
> >>
> >>
> >> -Michael-
> >>
> >>
> >>
> >>
> >>
> >> _______________________________________________
> >> Subscribed Email Address: karenc at smyth.net <mailto:karenc at smyth.net>
> >> CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org
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> >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
> >>
> >>
> >>
> >> ----------------------------------------------------------------------
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> >>
> >> _______________________________________________
> >> Subscribed Email Address: michael at themareks.com CAP-PAO mailing list
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> >>
> >
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> >
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> >
> > ________________________________
> >
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> > "Citizens Serving Communities: Above and Beyond"
> >
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------------------------------
Civil Air Patrol National Capital Wing
*"Citizens Serving Communities: Above and Beyond"*

CFC Charity #26757
www.NatCapWing.org

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