[PAO] Marketing question

Wed Jul 2 14:13:03 CDT 2014

If CAP did a small fraction of what NASA does for aero PR we would put a
lot more flesh and blood on our PA efforts as well as our AE mission
besides just our current internal AE plus the grammar and middle school
programs we have now.... which are not truly robust in every state yet ....
or updated very often...

Does CAP have a current MOU with the public information and education
offices of NASA?   If budgets are tight all over, why not join forces with
them for at least our external AE mission?

Fact is CAP's AE mission was set up to foster "air-mindedness" with one
purpose:  to help USAF get startup budgets from Congress right after WWII
when federal air budgets were super tight.  Years later, NASA evolved out
of NACA and took on a new public aero-ed mission, too, especially as
budgets got tighter with the expensive manned space programs...  but I have
never seen CAP and NASA regularly coordinate their efforts for AE.  Must we
wait another 50 years for that? Or are CAP leaders afraid such coordination
would mean CAP would lose independance, power, money or some other excuse?
 Seriously, what would CAP have to lose ... or gain?

How about rising all boats instead of slicing the Only Pie in the World.

Alice

On Wednesday, July 2, 2014, Arthur Woodgate <awoodgate at austin.rr.com> wrote:
> Yes, Paul. In fact, they’re better than the AF at this. CAP would be far
better off if we all did as NASA does.
>
>
>
> Arthur ~
>
>
>
> From: cap-pao-bounces at lists.sempervigilans.org [mailto:
cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Lt Col Paul Cianciolo
> Sent: Tuesday, July 01, 2014 4:12 PM
> To: CAP Public Affairs Officers
> Subject: Re: [PAO] Marketing question
>
>
>
> That's because NASA has one of the best government style/branding guides
out there. It includes everything from newsletters, to aircraft logo
placement, to fonts used. Every office uses it, yet maintains uniqueness of
each. NASA also has one of the best grasps of social media. See there
accounts at http://www.nasa.gov/socialmedia/.
>
> Paul
>
> v/r
> --
> PAUL S. CIANCIOLO, Lt Col, CAP
> Public Affairs Officer
> National Capital Wing
>
> Cell: 301-751-2011
> Work: 202-385-9599 (@FAA)
>
>
>
> On Tue, Jul 1, 2014 at 8:38 AM, Arthur Woodgate <awoodgate at austin.rr.com>
wrote:
>
> A significant contributor to the brand promise is the quality, quantity,
> breadth and depth of PA coverage. Make no mistake: if PAOs are not doing
> their job, the brand can easily die.
>
> As an example, look at NASA and how they maintain a steady flow of high
> quality articles concerning not only space exploration but NASA's
> contributions to Earth science and aerospace advancement. We need to do
the
> same in order to take our story directly to the public. It is on this
> platform that marketing will be able to do the best job.
>
> Arthur ~
>
> -----Original Message-----
> From: cap-pao-bounces at lists.sempervigilans.org
> [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Michael
Marek
> Sent: Monday, June 30, 2014 12:34 PM
> To: cap-pao at lists.sempervigilans.org
> Subject: Re: [PAO] Marketing question
>
> Slogans are not brand promises.  Slogans interpret and represent the brand
> promise, but they are not the promise itself.
>
> The promise is largely an internal statement that begins "Civil Air Patrol
> promised that......" and says something that the public will consider to
be
> important, believable and distinctive.
>
> Then the marketing and public relations people present and explain the
brand
> promise to our external audiences using decentralized messages reaching
the
> public from many directions.
>
>
> -Michael-
>
>
> On 6/30/2014 10:04 AM, Arthur Woodgate wrote:
>
>> I always liked /Missions for America/ best.
>
>>
>> Arthur ~
>>
>> *From:*cap-pao-bounces at lists.sempervigilans.org
>> [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen
>> Copenhaver
>> *Sent:* Monday, June 30, 2014 10:52 AM
>> *To:* CAP Public Affairs Officers
>> *Subject:* Re: [PAO] Marketing question
>>
>> /This would be a great subject to address at the national board.  Once
>> we understand what the "brand promise" is, then a specific strategy
>> can be developed to address our target audiences.  Being consistent in
>> our market strategy is crucial, as Michael said, everyone should tell
>> the same story from the larger perspective. However, lets not mix-up
>> the two ... "marketing" and "public relations" are two different
>> strategies requiring different approaches.
>>
>> One item that even confuses me.... is why we keep changing our
>> "branding slogans"...... we've had several over the years.  It adds to
>> the overall "branding" confusion for our public.
>>
>> Karen~
>>
>>
>>
>>
>>
>> /
>>
>> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote:
>>
>> Hey, everyone, so far, got some great ideas, which is what I wanted -
>> I was more interested in seeking ideas and input than getting direct
>> answers to my questions, anyway. I'm hoping we can get some folks to
>> put our heads together and make them work. Keep those cards and
>> letters coming...
>>
>>
>> I am not sure that CAP's "brand promise" is well understood in the
>> field.  I don't believe that I have ever seen a strategic message
>> brief explaining it.
>>
>> Once we know what our brand promise is, and our strategic messages, we
>> need to find ways to integrate them from top to bottom in the
>> organization, i.e. get everyone telling the same story.  Otherwise,
>> people invent their own, based on their local vision.
>>
>>
>> -Michael-
>>
>>
>>
>>
>>
>> _______________________________________________
>> Subscribed Email Address: karenc at smyth.net <mailto:karenc at smyth.net>
>> CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org
>> <mailto:CAP-PAO at lists.sempervigilans.org>
>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>>
>>
>>
>> ----------------------------------------------------------------------
>> --
>>
>> <http://www.avast.com/>
>>
>>
>>
>> This email is free from viruses and malware because avast! Antivirus
>> <http://www.avast.com/> protection is active.
>>
>>
>>
>> _______________________________________________
>> Subscribed Email Address: michael at themareks.com CAP-PAO mailing list
>> CAP-PAO at lists.sempervigilans.org
>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>>
>
> _______________________________________________
>
> Subscribed Email Address: awoodgate at austin.rr.com CAP-PAO mailing list
>
> CAP-PAO at lists.sempervigilans.org
> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>
>
> _______________________________________________
> Subscribed Email Address: pa at natcapwg.cap.gov
> CAP-PAO mailing list
> CAP-PAO at lists.sempervigilans.org
> http://lists.sempervigilans.org/mailman/listinfo/cap-pao
>
>
>
>
>
> ________________________________
>
> Civil Air Patrol National Capital Wing
> "Citizens Serving Communities: Above and Beyond"
>
> CFC Charity #26757
> www.NatCapWing.org
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sempervigilans.org/pipermail/cap-pao/attachments/20140702/0c553375/attachment.html>