From karenc at smyth.net Fri Jul 3 11:47:31 2015 From: karenc at smyth.net (Karen Copenhaver) Date: Fri, 03 Jul 2015 12:47:31 -0400 Subject: [PAO] 2015 Online Newsroom Survey Report - available now In-Reply-To: <1008798443.514801435692848813.JavaMail.cfservice_tekweb8@TEKWEB8> References: <1008798443.514801435692848813.JavaMail.cfservice_tekweb8@TEKWEB8> Message-ID: <5596BCA3.50803@smyth.net> /Hi everyone! Again, I have received an interesting report from TEKGroup regarding an online newsroom survey. I have forwarded it as I think you'll find this quite interesting as we constantly evolve in our public affairs efforts. I would encourage you to read the survey and incorporate these ideas as feasible into your programs AND share with your fellow squadron PAOs. Let's also remember however, that these methods are still just a part of what we can do in addition to our "personal" efforts within our communities...... that's how they get to know us! As you will see, if you wish, you can also sign up to receive this information at no cost. Please have a great 4th of July and remember to be safe. Karen Karen L. Copenhaver, Lt Col, CAP Deputy Director, Public Affairs MER 276-783-8022 / Hello - The results of our annual online newsroom survey of journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In fact: # 97% of journalists told us that it was important for a company or organization to have an online newsroom # 55% visit an online newsroom at least once a month and 45% visit at least once a week DOWNLOAD THE 2015 ONLINE NEWSROOM SURVEY REPORT We surveyed 685 journalists asking them how they are using digital media, online newsrooms, and social media to write, research and report on news stories. The 2015 Online Newsroom Survey Report covers how editors, reporters, producers, correspondents and bloggers work with online newsrooms, digital audio and video, press release distribution services and PR professionals. The report also includes real world examples and links to company online newsrooms excelling in providing a resource to journalists. In the report you’ll learn: # Why journalists expect frequently updated content and easily searchable archives, # How social and mobile technologies are increasingly important in news distribution, # Which features journalists expect to see in an online newsroom, # How journalists prefer to receive information from an online newsroom. To make sure your practices match those of the journalists you pitch, download your free copy today. Thank you, Steve Momorella Owner/Founder TEKGROUP International steve at tekgroup.com It is our goal to provide PR professionals with beneficial information to help them do their job. Reply to this email with "REMOVE" in the subject line and we will put your email address on our do not email list. -------------- next part -------------- An HTML attachment was scrubbed... URL: From awoodgate at austin.rr.com Fri Jul 3 12:45:03 2015 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Fri, 3 Jul 2015 12:45:03 -0500 Subject: [PAO] 2015 Online Newsroom Survey Report - available now In-Reply-To: <5596BCA3.50803@smyth.net> References: <1008798443.514801435692848813.JavaMail.cfservice_tekweb8@TEKWEB8> <5596BCA3.50803@smyth.net> Message-ID: <059b01d0b5b7$fe13d6a0$fa3b83e0$@austin.rr.com> Thanks, Karen. From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Karen Copenhaver Sent: Friday, July 03, 2015 11:48 AM To: MER-PAO-INFO at mer.cap.gov; cap-pao at lists.sempervigilans.org Subject: [PAO] 2015 Online Newsroom Survey Report - available now Hi everyone! Again, I have received an interesting report from TEKGroup regarding an online newsroom survey. I have forwarded it as I think you'll find this quite interesting as we constantly evolve in our public affairs efforts. I would encourage you to read the survey and incorporate these ideas as feasible into your programs AND share with your fellow squadron PAOs. Let's also remember however, that these methods are still just a part of what we can do in addition to our "personal" efforts within our communities...... that's how they get to know us! As you will see, if you wish, you can also sign up to receive this information at no cost. Please have a great 4th of July and remember to be safe. Karen Karen L. Copenhaver, Lt Col, CAP Deputy Director, Public Affairs MER 276-783-8022 Hello - The results of our annual online newsroom survey of journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In fact: · 97% of journalists told us that it was important for a company or organization to have an online newsroom · 55% visit an online newsroom at least once a month and 45% visit at least once a week DOWNLOAD THE 2015 ONLINE NEWSROOM SURVEY REPORT We surveyed 685 journalists asking them how they are using digital media, online newsrooms, and social media to write, research and report on news stories. The 2015 Online Newsroom Survey Report covers how editors, reporters, producers, correspondents and bloggers work with online newsrooms, digital audio and video, press release distribution services and PR professionals. The report also includes real world examples and links to company online newsrooms excelling in providing a resource to journalists. In the report you’ll learn: · Why journalists expect frequently updated content and easily searchable archives, · How social and mobile technologies are increasingly important in news distribution, · Which features journalists expect to see in an online newsroom, · How journalists prefer to receive information from an online newsroom. To make sure your practices match those of the journalists you pitch, download your free copy today. Thank you, Steve Momorella Owner/Founder TEKGROUP International steve at tekgroup.com It is our goal to provide PR professionals with beneficial information to help them do their job. Reply to this email with "REMOVE" in the subject line and we will put your email address on our do not email list. -------------- next part -------------- An HTML attachment was scrubbed... URL: