[PAO] Did we change our logo again?

[Lt Col Annette Carlson]

I received this email below via chain of command...

QUESTION 1) Did we change our CAP logo again?

QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded,
standardized email signature, are we not, in fact, stating then that we are
the U.S. Air Force Auxiliary 100% of the time?  and if so, does that not
conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on
USAF assigned missions?

QUESTION 3) If we use this standardized email signature with an image of
 the words "Civil Air Patrol" - The name of the organization will NOT be
seen in text only format.

I've included the text of the email below. To view a pdf of the email
showing images and color -
see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF
(or email me for the link to the pdf - pao at pawg.cap.gov)

Thanks,
Annette

Annette Carlson, Lt Col, CAP
Wing Public Affairs & Information Officer (PAO/PIO)
Civil Air Patrol Pennsylvania Wing
pao at pawg.cap.gov



From:
 Salvador, John [mailto:JSALVADOR at capnhq.gov]
Sent:
 Friday, November 07, 2014 5:49 PMSubject:
 New Standardized Signature Block as Part of Implementation of CAP Branding
PlanImportance:
 High
Sent:
 Friday, November 07, 2014 5:49 PM
Subject:
 New Standardized Signature Block as Part of Implementation of CAP Branding
Plan
Importance:
 High

(Please view this message in HTML or Rich Text)

CAP Leaders,

As discussed last week during the CSAG, w
e are in the process of implementing the CAP Branding Plan that Gen Vazquez
approved several weeks ago.

One of the simple, yet effective steps in the plan is to encourage all of
our members to standardize their email signature blocks when they send an
official CAP message.  The simulated signature block below is the new
standard that we will all be using.  It includes social media icons that
point to the National pages which is also important in standardization.
Please encourage all our members to use it.

For those using Microsoft Outlook, you can copy and paste (highlight all
then Control C to copy and then Control V to paste) this signature block
and make the necessary changes by going to the “Tools” – “Options” – “Mail
Format” and then “Signatures” in the menu.

For those who want additional info on branding, two quick one page excerpts
from the branding documents are attached to help explain why branding is so
important to the future of the organization and what CAP’s branding
communication strategy is.

Note: the full versions of the Brand Resource Guide and the Branding Master
Plan can be downloaded in the upper right hand corner of the following link:
http://capmembers.com/cap_national_hq/public_affairs/

V/R

John Salvador

Simulated signature block:



[image: cid:9A18312A-A445-4805-8F77-524A881DDED9]


*Col. John Doe, CAP*

XYZ Region Commander

(H) 888.555.1212

(C) 888.777.1213

U.S. Air Force Auxiliary

gocivilairpatrol.com <http://www.gocivilairpatrol.com/>


[image: FB]
<https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164> [image:
Flickr] <http://instagram.com/civil__air__patrol>[image: Twitter]
<https://twitter.com/civilairpatrol>[image: white-large-chiclet]
<https://www.flickr.com/photos/civilairpatrol/sets/>
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