[PAO] Marketing question

[jaimielhenson at fuse.net]

One more idea...plastic yard signs...I was getting ready to look into these for the Wing, but having them available to all Wings/Units nation wide with a common look and message would be great! 

Jaimie Henson 
Kentucky 

----- Original Message -----

From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" <djessmer at cap.gov> 
To: "CAP Public Affairs Officers" <cap-pao at lists.sempervigilans.org> 
Sent: Sunday, June 29, 2014 4:39:03 PM 
Subject: Re: [PAO] Marketing question 

Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... 




DOUGLAS E. JESSMER, Lt Col, CAP 
National Marketing Officer 

COM: (727) 480-9606 
Clearwater, Fla. 

CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. 


On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM < djessmer at cap.gov > wrote: 


This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. 

— What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? 

— What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? 

— Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? 

Fire away at djessmer at cap.gov . 


DOUGLAS E. JESSMER, Lt Col, CAP 
National Marketing Officer 

COM: (727) 480-9606 
Clearwater, Fla. 

CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. 





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