[PAO] CAP-PAO Digest, Vol 53, Issue 2

[Lt Col Paul Hertel]

I echo that hardly anyone knows there is a branding program.  From Jeff: "
You could save a bushel full of coins by 
putting more emphasis on educating members, on a regular basis, about the
goals of CAP's national branding project."    
Totally agree. 

Does CAP need posters and "stuff"? It works. How well does it work?

I like the social media, banner, plug and play suggestions very much. 

I recall the Civil Air Patrol Tactical To Practical episode. Kind of like an
infomercial. If CAP could work with the USAF Defense Media Agency to produce
commercials and infomercials about CAP?
Of course it costs money to air these but.............. They could be used
for social media as well. 


V/R

PAUL HERTEL, Lt Col, CAP 
Chief of Staff
Public Affairs Officer
Illinois Wing
618-416-5180

-----Original Message-----
From: cap-pao-bounces at lists.sempervigilans.org
[mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of
cap-pao-request at lists.sempervigilans.org
Sent: Sunday, June 29, 2014 7:00 AM
To: cap-pao at lists.sempervigilans.org
Subject: CAP-PAO Digest, Vol 53, Issue 2


Well stated. Especially from the social media standpoint.  Having plug and
play social/web site Materials would be welcomed by many units that may not
have the technical skills to do stuff Solo.

Sent from my iPad

On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" <jcarlson at flwg.us>
wrote:

> Doug,
> I am certain recruiting has the greatest need for most of the visuals you
> reference. I hope you coordinate with them.   Don't you think Vanguard
would
> be selling more tchotchkes if the market was there?
> 
> The greatest need I see as far as CAP's branding efforts is 
> information.  I typically get a room of blank stares when I ask "How 
> many know that CAP has a branding campaign?".  When I draw the 
> conversation out, most people focus on the logo and miss the concept 
> of brand image.  NHQ has done a poor job of helping the general 
> membership understand the branding standard.  Building a brand image 
> is difficult for a corporation with deep pockets, let alone a non-profit
like CAP.
> 
> CAP is not an organization that you can toss an edict from the tower, 
> repetition is necessary. Just ask the safety program, or those trying 
> to reduce hangar rash.  You could save a bushel full of coins by 
> putting more emphasis on educating members, on a regular basis, about the
goals of CAP's
> national branding project.    
> 
> Marketing trends say most individuals are getting info from mobile 
> devices and other computer devices.  If your fingers are itching to be 
> creative why don't you make a selection of banners than can be used on 
> unit web sites and on social media; including cover photos for the new 
> social media page formats.
> 
> Jeff Carlson, Maj, CAP
> PAO
> 
> 
> -----Original Message-----
> From: cap-pao-bounces at lists.sempervigilans.org
> [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E.
> JESSMER, Lt Col, CAP CAP/PM
> Sent: Saturday, June 28, 2014 5:58 PM
> To: CAP Public Affairs Officers
> Subject: [PAO] Marketing question
> 
> This may be the first of a few questions I ask, just to better assess 
> the marketing needs in the field, and as I'm in the midst of a 
> branding project for CAP. This may be a little random, but there is a 
> method to the madness, so bear with me.
> 
> - What's the need right now for posters, brochures, flyers, et al., 
> and what do you think would help better tell our story? What would you 
> change about what we're doing now?
> 
> - What do you see as flaws in CAP's branding, whether it's in the 
> visuals, the brand message or overall messaging?
> 
> - Do you perceive a need for tschotchkies - key chains, stress balls, 
> stuff like that - and since budgets are as they are, if online 
> ordering (let's say, from eServices) were stood up, or if preferred 
> vendors were identified, would you use it/them?
> 
> Fire away at djessmer at cap.gov.
> 
> 
> DOUGLAS E. JESSMER, Lt Col, CAP
> National Marketing Officer
> 
> COM: (727) 480-9606
> Clearwater, Fla.
> 
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