[PAO] [Bulk] FW: New CAPP 201 - Public Affairs Officer Specialty Track

[Bill Weiler CAP]

Some great ideas and valid complaints have been posted here, but we've danced around one of the real problems I see as an IC, PIO, and PAO. 

We have 3 levels of ICs, and with the diverse missions we conduct, 1 level of PIO just doesn't make sense to me. An IC3 can do ELT missions, SAREXs, and a multitude of small missions, but if it's a REDCAP or multi-agency mission an IC2 is required. A PAO with a little basic training can be PIO for a local SAREX or even a simple ELT mission, and learn a lot about 1/3 of CAP's mission while helping the local unit and team. The current PIO requirements are completely inadequate for a REDCAP or a Deepwater Horizon, and I spent weeks in the JIC at Mobile and Tallahassee for Deepwater. The only non-CAP classroom training for the current PIO is a local FEMA weekend course that shouldn't be too hard for any PAO/PIO candidate to attend, and it's a great networking opportunity with both the local media and ES community. Make the current basic PIO course a PIO 2 and make that the only PIO requirement for a PAO Master Rating with no additional FEMA training that most non-PIO PAOs don't need. A Master Rated PAO should understand the role of a PIO and what's entailed, but may not be well suited to ever serve as a PIO in a critical mission. The experience will help them help the PIO if needed and will help the local unit. 

With 40+ years experience in the ES community doing PAO/PIO work, gaining the trust and respect of other PIOs and ICs at a JIC is easy working side by side with them. Also being an IC helps. I've had a much more difficult time gaining the trust and authority I need for big missions from our own chain of command and organization - along with the AF. I can't say I blame them considering how elementary our PIO qualification currently is, and how many people with the qual are not ready for prime time. If we add the FEMA 200 and 300 PIO courses to a PIO 1 qualification, along with a few other requirements, we'll ensure that a PIO 1 can step into any mission without needing constant handholding, will truly know what can and cannot be said, and will be part of the JIC/IC team able to get the CAP story out real-time. 

Long before the term PIO was conceived, in 1969, I was the face for a multi-fatality snow slide, and I've done dozens of serious and fatal plane crashes since then with the sheriff and even FAA and NTSB asking me to be part of the media QA team. Now, when invited by the FEMA and USCG members of a JIC to be part of a media event I had to decline because the CAP chain required 48-72 hour advance notice and a review of what might be discussed before being authorized to be part of the event - that was called at the last minute. Maybe I've gotten that bad over the years, but I really think it's because we don't have an internal way of proving some PIOs are experienced enough and well trained enough to do their job unless they're personally known or micromanaged. 

Being a PIO is not some binary yes or no you can do it. It is something that takes considerable experience and training for the big jobs, but can easily be learned and mastered for the small missions. FEMA has multiple levels of PIO, so we should too. We need many more basic PIOs to help out, but we need a few Master Level PIOs just like FEMA has. We need more, not less, Master Rated PAOs that aren't discouraged from the task because of excessive PIO requirements they do not want to be directly involved in.

          Normal   0               false   false   false      EN-US   X-NONE   X-NONE                                                     MicrosoftInternetExplorer4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Bill Weiler, Maj CAP
 Florida Wing Civil Air Patrol 913.488.5392 FLCAP 218
   wweiler at flwg.us  

----------------------------------------
 From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" <djessmer at cap.gov>
Sent: Sunday, August 10, 2014 7:56 PM
To: "CAP Public Affairs Officers" <cap-pao at lists.sempervigilans.org>
Subject: Re: [PAO] [Bulk] FW: New CAPP 201 - Public Affairs Officer	Specialty Track

All: 
 I've been following this discussion with great interest, as it goes to the heart of how we communicate to pretty much every constituency. Fact is, emergency services is one of our three main missions. How can we be effective in telling the CAP story if we don't have some background in what's probably our highest-profile purpose? 
 I don't believe every public affairs officer should need to be a public information officer. And they don't have to be, but those PAs who don't want the FEMA courses and the PIO qualification can stop with the technician level of the track. Those who want the PIO training but can't get to Emmitsburg can go as far as the senior level. I'm sure Emmitsburg is nice this time of year - it's got to be less muggy than it is here in Florida. And if you want the training and to climb the ladder of the specialty track and lay low on the ops side, that's up to you. CAP is, after all, a volunteer organization. 
 But every PIO should be a PA. And every public affairs officer should at least have a 101 card and some PIO training. Not to have that is to neglect a very important part of what is CAP. We aren't a pure-play emergency services organization, but people know us for that, at least the ones who know us. (And that's another thing - many would-be "customers" for our ops folks still don't know who we are! We need to market ourselves better in that regard....) We aren't just a cadet-program organization. And public affairs officers are in the best position to explain the three sides of CAP - they're not "the ops side and everyone else," but rather, the emergency services, cadet program and aerospace education missions with which Congress chartered us back in the day (PLs 476 and 557). A good PA needs to be well-versed in all three components. 
 The most important thing in PIO training for CAP members is to learn how to play well with other agencies. CAP's PIOs won't be the lead on any incident, but we still stand to get our message out, and we must have the discipline of messaging to "stay in our lane" and work as part of a greater system. If Deepwater Horizon didn't teach us that, I don't know what will. We need to be team players, all up and down the line. Squadron PAs play as vital a role in our missions as do wing PIOs and the national staff.  
 There's not really much else I can say that hasn't been said. Yes, these are the requirements. If there's widespread issue, I imagine adjustments may be made (that's just me speaking from my experience, not saying anything official by any means). We still need to be realistic while we're stretching the field, after all. But what's most important is that we want our public affairs officers to be the best they can be, to be able to capably, competently and confidently tell our story, and to position CAP favorably in our populaces. 

 DOUGLAS E. JESSMER, Lt Col, CAP
National Marketing Officer

COM: (727) 480-9606
Clearwater, Fla.

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