[PAO] 2013 FLWG PA Academy

Mon Sep 16 13:48:26 CDT 2013

Very good points, Paul.

Arthur ~

__________________________________

ARTHUR E. WOODGATE, Lt. Col., CAP

Director of Public Affairs & Director of Organizational Excellence

Southwest Region

Civil Air Patrol - "Citizens Serving Communities"

512.432.0231 

512.547.6997 <<< VoIP (secondary)

512.567.1935 (cell - not always on)

awoodgate at austin.rr.com 

LtColWoodgate at gmail.com

From: cap-pao-bounces at lists.sempervigilans.org
[mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt
Col, Paul
Sent: Monday, September 16, 2013 1:16 PM
To: jcarlson at flwg.us; CAP Public Affairs Officers
Subject: Re: [PAO] 2013 FLWG PA Academy

That's a great idea setting up a test page to practice on! That should be a
benchmark training tool. However, it may be good to note that on the
Facebook page that it is a test page. Instead of closing the page, I would
suggest using the merge feature and absorbing all of the fans and check-ins
into your wing Facebook page. It's easy to do if you are an admin on both
pages.

I was wrong in my interpretation of the regs, but I still stand by not
creating separate Facebook pages for events and sections of a unit. There is
power in numbers. What you post to your Facebook Page is only seen by an
average of 16% of your fans. Your post showing up in people's timeline is
based on a algorithm of various factors like how many people like it or
comment on it. If you keep all your activity on one page, it increases the
reach of the message your are trying to get out.

Keeping a single page also cuts down confusion when people are looking for
your page or tagging it in a post. A failed example is a recent post I put
on the FAA's Facebook Page
<https://www.facebook.com/photo.php?fbid=584835464891413&set=a.1795635020852
80.35688.174311909277106&type=1&theater> . The "unofficial" CAP page was
tagged because it had more fans and came up first when typing in the photo
caption. There is no way to edit after the fact. Even though only 8,848
people saw this post, it means those 8,848 people may not get the right
message about CAP. It's a very common mistake with tagging posts, which is
another reason to have a standard naming convention for your page -- e.g.,
"National Capital Wing, Civil Air Patrol" versus "Civil Air Patrol National
Capital Wing" or other combinations. The tag has to do with the first word
in your title.

Paul

v/r
--
PAUL S. CIANCIOLO, Lt Col, CAP
Public Affairs Officer
National Capital Wing

Cell: 301-751-2011

Work: 202-385-9599 (@FAA)

On Fri, Sep 13, 2013 at 5:53 PM, Jeff Carlson, Group 5 FLWG
<jcarlson at flwg.us> wrote:

Both Facebook and Twitter were incorporated into the academy's exercises.
Each team was required to post content to the academy Facebook page and
compose a Tweet that included the academy hash tag.  This was a great
learning opportunity.  For some members, it was their first time using
Dropbox, Twitter and even Facebook. 

The academy Facebook page was created specifically to be used for the
training exercises.  I first considered a Facebook group and opted instead
for a unique page rather than using the main FLWG Facebook site.  This gives
the option of closing the page after the academy.  We created a unique web
site that was used during the exercises to create web pages for the same
reason.  

It was special to see members using social media and making web pages for
the first time; it peeled away the mystery and they could recognized the
potential.  It's one thing to make a list on a PowerPoint slide, it is yet
another to create an opportunity for practical experience in a guided
learning environment.  Talk about empowerment!   

The participants learned about utilizing multiple communication channels
(including CAP radio nets) to gain better control over delivering the
message and even target a specific audience.  The goal was to get content
creators to see beyond writing a single release and then hoping to get it
published by traditional media.  Instead we focused on identifying the
target audience and selecting an appropriate communication channel prior to
writing the release and then developing the message based on the interests
of the selected audience.  We discussed content marketing, developing
special use web pages and then using Twitter and Facebook to bring the
audience back to the unit web site.

I know every mama crow thinks her baby is the blackest. But this was an
effective training event because we minimized the passive learning from
PowerPoint slides and maximized the active hands-on experience which help
put the key points in real-world context and achieve authentic learning. The
workgroups allowed more experienced members to mentor their teammates.
Based on the feedback I have received from participants, this was a highly
successful training event!

JEFFREY CARLSON, Major, CAP

Director

2013 Public Affairs Academy

Florida Wing Civil Air Patrol

jcarlson at flwg.us 

From: cap-pao-bounces at lists.sempervigilans.org
[mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Steven
Solomon
Sent: Friday, September 13, 2013 2:33 PM
To: CAP Public Affairs Officers
Subject: Re: [PAO] 2013 FLWG PA Academy

Maj Carlson's Facebook page for his PAO Academy is permissible and
appropriate Paul. As per the regulation, below, CAPR 190-1 "encourages" all
units, including Groups, to create and use social media under the authority
of the Commander. It makes no difference if the information is posted on the
unit's main official page or somewhere else. Bottom line is that, we're
encouraging more social media networking, not less.

b. Social Media. All levels of CAP, from flights and squadrons to National
Headquarters, are encouraged to create and use social media to help reach
out to their membership, potential members, friends of CAP and the general
public by telling CAP stories on unit social networking sites. Units are not
required to use social media, but are encouraged to do so as resources
allow. The responsibility for use of social media by CAP units rests with
the unit commander and will be overseen by the unit PAO or a member
designated by the commander under the direction of the unit PAO. 

Regards,

Steven

STEVEN SOLOMON, Lt Col, CAP

National Public Affairs Officer
Civil Air Patrol National Headquarters
105 South Hansell St.
Building 714
Maxwell AFB AL 36112-5937

s <mailto:ssolomon at cap.gov> solomon at cap.gov <mailto:ssolomon at cap.gov> 

Cell: 240-505-6279

CAP Prop Logo 2012 small

... Citizens Serving Communities

  <http://www.facebook.com/pages/Civil-Air-Patrol/107647995924164>
cid:image001.png at 01CE2BC7.1FAC87D0     <https://twitter.com/civilairpatrol>
cid:image002.png at 01CE2BC7.1FAC87D0
<http://www.flickr.com/photos/civilairpatrol/collections/>
cid:image003.png at 01CE2BC7.1FAC87D0     

On Fri, Sep 13, 2013 at 10:57 AM, Cianciolo, Lt Col, Paul
<paul.cianciolo at natcapwg.cap.gov> wrote:

Not to be a curmudgeon, but doesn't this Facebook Page in itself violate
190-1? It may just be my understanding and interpretation though, so please
correct me. But I thought a social media account is only to represent a unit
(flight, squadron, wing, etc.) and must be able to be regularly updated.
Having a page setup for an event doesn't fit into that. 

Why wouldn't this info just be posted on the wing Facebook page? There's
more power in numbers from a central source, especially with Facebook's new
algorithms for who see's a post.

Paul

v/r
--
PAUL S. CIANCIOLO, Lt Col, CAP
Public Affairs Officer
National Capital Wing

Cell: 301-751-2011

Work: 202-385-9599 (@FAA)

On Fri, Sep 13, 2013 at 11:42 AM, Jeff Carlson, Group 5 FLWG
<jcarlson at flwg.us> wrote:

If you are interested in learning more about the 2013 Florida Wing Public
Affairs Academy you can visit the Facebook page @
https://www.facebook.com/FlwgPublicAffairsAcademy?ref=hl for photos and
videos.

JEFFREY CARLSON, Major, CAP

Director

2013 Public Affairs Academy

Florida Wing Civil Air Patrol

jcarlson at flwg.us 

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"Citizens Serving Communities: Above and Beyond"

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CFC Charity #26757
 <http://www.NatCapWing.org> www.NatCapWing.org

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