[PAO] Quality Cadet Branding

[Wayne Hooks]

It seems to me that this is one more tool to show what a quality program the
Civil Air Patrol Cadet Program is. Also Cap R190-1 is clear that all of the
publications mentioned are managed by the Squadron PAO. He or she should be
the gate keeper on this to insure that it is a good tool, not a detriment to
CAP branding. While Cadet programs should have coordinated through PA on
this subject, we do have our own gate keepers in the form of the PAO in each
squadron.

 

Wayne Hooks, 2d Lt

FL-432 Public Affairs Officer

Group 1, Florida Wing, PAO

 

From: cap-pao-bounces at lists.sempervigilans.org
[mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt
Col, Paul
Sent: Thursday, September 12, 2013 12:49 PM
To: cap-pao at lists.sempervigilans.org
Subject: [PAO] Quality Cadet Branding

 

Has anyone issued any local policy regarding use of the Quality Cadet Unit
Award? Cadet Programs is telling units that receive the award that they "may
use the Quality Logo on their unit website, letterhead, recruiting materials
and other squadron publications." I have a concern with how some may
interpret that and override CAP branding guidelines. 

It makes sense to put on the website, but where could be an issue. I could
see some swapping it for the CAP logo or placing in a more prominent
position that CAP. Has this been coordinated through a PAO at any level?

It's a good idea but could be counterproductive to the efforts of PAOs
trying to manage the image of CAP online and print locally.


http://www.capmembers.com/cadet_programs/library/quality_cadet_unit_award.cf
m



v/r
--
PAUL S. CIANCIOLO, Lt Col, CAP
Public Affairs Officer
National Capital Wing

Cell: 301-751-2011

Work: 202-385-9599 (@FAA)

 

  _____  

Civil Air Patrol National Capital Wing
"Citizens Serving Communities: Above and Beyond"

CFC Charity #26757
 <http://www.NatCapWing.org> www.NatCapWing.org

 

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