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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoPlainText>Ken,<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>All this goes away if:<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText> (1) The unit plans for PA coverage before the event takes place, assigns a PAO for the event, and the activity director or CC follows through<o:p></o:p></p><p class=MsoPlainText> (2) PAOs take the job seriously and bone up. There is a lot of excellent training information online.<o:p></o:p></p><p class=MsoPlainText> (3) The SUI is conducted according to the checklist, so reading it way ahead of time will prepare the PAO for a good rating.<o:p></o:p></p><p class=MsoPlainText> (4) The PAO is able to establish dialog with the CC for current and future work.<o:p></o:p></p><p class=MsoPlainText> (5) The PAO seeks guidance from PAOs up the chain.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>Thanks for the comments, though.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>Arthur ~<o:p></o:p></p><p class=MsoNormal><img width=248 height=44 id="Picture_x0020_5" src="cid:image001.png@01D0F8A3.A681DA70" alt="cid:image001.png@01D0C38B.F0C6B850"><span style='font-family:"Arial","sans-serif";color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='color:black'><br></span><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'>Lt Col Arthur E. Woodgate, CAP</span></b><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'>Southwest Region Director of Public Affairs <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'> & Director of Organizational Excellence<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'>(H) </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'>512.432.0231 </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><br>(VoIP) </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'>512.547.6997 </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><br>(C) </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'>512.567.1935</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="mailto:awoodgate@austin.rr.com">awoodgate@austin.rr.com</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="mailto:LtColWoodgate@gmail.com">LtColWoodgate@gmail.com</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'>U.S. Air Force Auxiliary<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="http://www.gocivilairpatrol.com/">GoCivilAirPatrol.com</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="http://swrcap.com">http://swrcap.com</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><a href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><span style='color:windowtext;text-decoration:none'><img border=0 width=28 height=28 id="Picture_x0020_4" src="cid:image002.png@01D0F8A3.A681DA70" alt="cid:image002.png@01D0C38B.F0C6B850"></span></a><a href="http://instagram.com/civil__air__patrol"><span style='color:windowtext;text-decoration:none'><img border=0 width=28 height=28 id="Picture_x0020_3" src="cid:image003.png@01D0F8A3.A681DA70" alt="cid:image003.png@01D0C38B.F0C6B850"></span></a><a href="https://twitter.com/civilairpatrol"><span style='color:windowtext;text-decoration:none'><img border=0 width=28 height=28 id="Picture_x0020_2" src="cid:image004.png@01D0F8A3.A681DA70" alt="cid:image004.png@01D0C38B.F0C6B850"></span></a><a href="https://www.flickr.com/photos/civilairpatrol/sets/"><span style='color:windowtext;text-decoration:none'><img border=0 width=28 height=28 id="Picture_x0020_1" src="cid:image005.png@01D0F8A3.A681DA70" alt="cid:image005.png@01D0C38B.F0C6B850"></span></a><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>-----Original Message-----<br>From: cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] On Behalf Of Ken<br>Sent: Saturday, September 26, 2015 7:48 PM<br>To: CAP Public Affairs Officers<br>Subject: Re: [PAO] Is The Suggestion Box Open Part 2?</p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>Hello folks some other things that come to mind as a former squadron PAO :<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>1. CAP VOLUNTEER NOW WEBSITE (<a href="http://www.capvolunteernow.com/"><span style='color:windowtext;text-decoration:none'>http://www.capvolunteernow.com/</span></a>) COULD PRESENT INFORMATION DIFFERENTLY -- Since this IS the CAP news site National needs to ensure that all wings are appropriated covered at this <o:p></o:p></p><p class=MsoPlainText>website. IF a particular wing hasn't been covered in 45 days I think <o:p></o:p></p><p class=MsoPlainText>National needs to be asking the wing why there's no articles. Also I think on the web based submission form for the story releases the minimum number of words needs to be lowered. I always found as a former PAO that I couldn't think up enough words to fill that in, so no news <o:p></o:p></p><p class=MsoPlainText>got reported to National. Also I think for each wing there needs to be <o:p></o:p></p><p class=MsoPlainText>a specific index page/pages maintained either by the wing PAO or his/her designated person could upload stories to that area, so if someone was interested in a particular state they could easily see what that wing (and units within that wing) has accomplished. NATIONAL could also decide what gets "front page" coverage.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>2. SOCIAL MEDIA EFFECTIVENESS NEEDS TO BE CAREFULLY EXAMINED --- I think the jury is still out on what we really achieve with some of the <o:p></o:p></p><p class=MsoPlainText>social media methods. Surely an up to date <o:p></o:p></p><p class=MsoPlainText>regions/wings/groups/squadrons website & public access facebook pages is IMHO primarily where the effort needs to be and with most volunteers having limited time to spend on too much social media (but frankly we've met some people that apparently that's all they do and showed up at a CAP activity just to meet some of our social media posters, with really <o:p></o:p></p><p class=MsoPlainText>no interest in the organization LOL !!!!). Generally when anyone is <o:p></o:p></p><p class=MsoPlainText>considering joining a volunteer organization, they will checking out that organization's website/facebook site as well as doing a google news <o:p></o:p></p><p class=MsoPlainText>search to see what they come up with. Many of the cadets we recruit <o:p></o:p></p><p class=MsoPlainText>are due to other cadets talking about the program to their peers in <o:p></o:p></p><p class=MsoPlainText>school versus any media sources. Senior members will vary BUT most <o:p></o:p></p><p class=MsoPlainText>will look at websites etc. I might add that its' important to ensure <o:p></o:p></p><p class=MsoPlainText>that old web sites/pages are taken down IF at all possible since sometimes the search engines find those pages. The current CAP membership may not have any control or even know who originally had the website. Might be a good "how to do (get old sites taken down)" article to post on the CAP PAO training site IF there's been success in website removal.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>3. EXTERNAL NEWSPAPERS/TV/RADIO IS STILL EFFECTIVE -- IMHO getting coverage via these sources is VERY important since it validates the organization's existence & it's more likely that those that could help CAP or recognize its' individual members are reading/watching/listening to these media (two of our squadron members were recognized via letters from our local state representative after an article was published about our annual awards dinner). We compete with many other organizations for news space. HOWEVER, the local community newspapers are always looking for stories (and in many instances I had to split a story to only cover the members that were from the towns/cities that the specific newspaper edition covered). Some will have a paper, web (reduced number of stories), and also pdf archive. Note: IF it is primarily a printed/pdf <o:p></o:p></p><p class=MsoPlainText>type archive the search engine won't find all the time. As far as TV <o:p></o:p></p><p class=MsoPlainText>media coverage, that is IMHO the most stressful for the PAO because there's always "if it bleeds it leads!" in the background and even a scheduled story (usually verified that same day by followup with the news director) might not get covered. Also TV media have websites and a story on the evening news likely will be posted to the website and some <o:p></o:p></p><p class=MsoPlainText>archive up to two years including the video. My understanding anything <o:p></o:p></p><p class=MsoPlainText>to do with veterans/military are hot interest items for our local media and the local "Wreaths Across America" ceremony at the veterans cemetery <o:p></o:p></p><p class=MsoPlainText>gets excellent TV coverage. Also google has a news search function <o:p></o:p></p><p class=MsoPlainText>that will gather all stories for the day and email one the story links, <o:p></o:p></p><p class=MsoPlainText>which gives a good idea what is getting covered (and not covered). <o:p></o:p></p><p class=MsoPlainText>What I also liked about TV media is the chance to get to personally talk <o:p></o:p></p><p class=MsoPlainText>with some of the up and coming news reporters/TV anchors. Also we had <o:p></o:p></p><p class=MsoPlainText>talked with one TV station about the possibility of providing them with video and the story details in case they weren't able to send a crew to cover the activity. BTW some media outlets may not always list the organization's webpage address when the article gets edited for publication. Radio wise we had copies of the older public service announcements and last year one of our members who works in the technical side of broadcast radio was able to get this placed with three major radio stations in our area and these will be running thru 2016 (oh, BTW let me mention, the IG during our SUI was also told about this and even our wing commander had heard one of the PSA's while driving to <o:p></o:p></p><p class=MsoPlainText>work, yet NO mention in that SUI report. I might add that likely we <o:p></o:p></p><p class=MsoPlainText>were the only unit in the wing that had accomplished this!). Also it didn't appear to us that National had any interest in knowing how that volunteer provided professional voice PSAs were being utilized, since no reporting was required.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>4. PRE DETERMINED/AUTHORIZED RELEASES FOR MEDIA COVERAGE DURING CERTAIN MISSIONS -- I think we really need to get this worked out. After the last east coast hurricane/tropical storm we had a local CAP aircrew/aircraft that was going to fly to the coast to take some recon <o:p></o:p></p><p class=MsoPlainText>photos. It just seemed to me that IF we had automatic permission to at <o:p></o:p></p><p class=MsoPlainText>the very least get some video footage (the plane taxiing away) along with a prepared statement ..e.g. that units from x are supporting the x agency for disaster relief efforts by taking photos of the coastline <o:p></o:p></p><p class=MsoPlainText>(and if an example of an aerial photo is available provide it to us). <o:p></o:p></p><p class=MsoPlainText>TV news is based upon the immediate and not the deferred so a real good story got missed due to the hurdles of the requirements for a release for something so simple. Google news showed no immediate stories but only one after the whole mission was complete there was one story in the printed media. With the number of personnel participating in this there should have been significant local coverage throughout the northeast and even from outside the area for wings that were supporting the effort.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>5. MAKING APPROPRIATE COMMENT ABOUT CAP ON NEWS MEDIA WEBSITES IN RELATION TO THE SENSITIVITY TO THE NEWS STORY --- Some media outlets allow the readers/viewers to comment on stories. For awhile there was one CAP member that was basically just posting the CAP tag line in the <o:p></o:p></p><p class=MsoPlainText>comments area without any thought to what the story was about. In one <o:p></o:p></p><p class=MsoPlainText>example a community very cherished parish priest flying his aircraft <o:p></o:p></p><p class=MsoPlainText>crashed and was killed. CAP found the aircraft. Perhaps a more <o:p></o:p></p><p class=MsoPlainText>personal crafted message, something along the lines of CAP was successful in finding the aircraft BUT were saddened that the pilot did not survive, might be more appropriate as the first line in the post and then a bit more about the organization.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>6. TRAINING PAO MORE ON LINE/ WEBINAR PRESENTATION --- There's been lots of work put into the National PAO website, but perhaps more on line training opportunities or even prerecorded webinar presentations could help PAO's along their quest for becoming the best.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>7. THE CAP TV & RADIO CHANNEL -- Perhaps now with all the web streaming that can be done National should consider a TV & radio channel that produces video and/or voice with weekly programs. Similar to what was done with the recent National Commander's comments on the CAP status as an Auxiliary with the USAF being included in the total force definition.<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>Ken<o:p></o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText><o:p> </o:p></p><p class=MsoPlainText>_______________________________________________<o:p></o:p></p><p class=MsoPlainText>Subscribed Email Address: <a href="mailto:awoodgate@austin.rr.com"><span style='color:windowtext;text-decoration:none'>awoodgate@austin.rr.com</span></a><o:p></o:p></p><p class=MsoPlainText>CAP-PAO mailing list<o:p></o:p></p><p class=MsoPlainText><a href="mailto:CAP-PAO@lists.sempervigilans.org"><span style='color:windowtext;text-decoration:none'>CAP-PAO@lists.sempervigilans.org</span></a><o:p></o:p></p><p class=MsoPlainText><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao"><span style='color:windowtext;text-decoration:none'>http://lists.sempervigilans.org/mailman/listinfo/cap-pao</span></a><o:p></o:p></p></div></body></html>