<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=utf-8"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'>Thanks, Mike. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'>Sound advice.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'>Arthur ~ <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><p class=MsoNormal><img width=248 height=43 id="_x0000_i1034" src="cid:image001.jpg@01D08F0A.C1F44340" alt="Title: CIVIL AIR PATROL - Description: cid:9A18312A-A445-4805-8F77-524A881DDED9"><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><br></span><b><span style='font-family:"Arial","sans-serif";color:#04427A'>Lt Col Arthur E. Woodgate, CAP<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Southwest Region Director of Public Affairs </span><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'> & Director of Organizational Excellence<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>(Com) 512.432.0231 <br>(VoIP) 512.547.6997 <br>(Cell) 512.567.1937<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><a href="mailto:awoodgate@austin.rr.com">awoodgate@austin.rr.com</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><a href="mailto:LtColWoodgate@gmail.com">LtColWoodgate@gmail.com</a><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:#04427A'>U.S. Air Force Auxiliary<o:p></o:p></span></b></p><p class=MsoNormal><u><span style='font-family:"Arial","sans-serif";color:#05539B'><a href="http://www.gocivilairpatrol.com/">gocivilairpatrol.com</a></span></u><u><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B'><o:p></o:p></span></u></p><p class=MsoNormal><u><span style='font-family:"Arial","sans-serif";color:#05539B'><o:p><span style='text-decoration:none'> </span></o:p></span></u></p><p class=MsoNormal><a href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><span style='font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=29 height=29 id="_x0000_i1033" src="cid:image002.png@01D08F0A.C1F44340" alt=FB></span></a><a href="http://instagram.com/civil__air__patrol"><span style='font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="_x0000_i1032" src="cid:image003.png@01D08F0A.C1F44340" alt=Flickr></span></a><a href="https://twitter.com/civilairpatrol"><span style='font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="_x0000_i1031" src="cid:image004.png@01D08F0A.C1F44340" alt=Twitter></span></a><a href="https://www.flickr.com/photos/civilairpatrol/sets/"><span style='font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="Picture_x0020_1" src="cid:image005.png@01D08F0A.C1F44340" alt=white-large-chiclet></span></a><span style='font-family:"Arial","sans-serif";color:#05539B'> </span><span style='font-family:"Calibri","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:windowtext'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Michael Marek, Lt Col, CAP<br><b>Sent:</b> Friday, May 15, 2015 9:10 AM<br><b>To:</b> cap-pao<br><b>Subject:</b> [PAO] Planning your social media<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Helvetica","sans-serif"'>PAOs,<br><br>When I teach my my social media class, I stress that marketers must plan and schedule their content.<br><br>We are so used to "flying by the seat of our pants" in our personal social media use that it can be hard to think in terms of planning and scheduling posts, but it is vital to using social media effectively for promotion, as we do in CAP.<br><br>So, how do you make it work? The professionals call it "content marketing" and it all revolves around figuring out what will be the most effective messages to send to our audience, and then planning and always having things in teh pipeline.<br><br>This link is to an article entitled "How to Rock an Awesome Content Plan." <br><br> <a href="http://ow.ly/MZGZo">http://ow.ly/MZGZo</a> </span><o:p></o:p></p><div><p class=MsoNormal style='margin-bottom:12.0pt'><br> <o:p></o:p></p><div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><img border=0 width=220 height=38 id="_x0031_DE96E85-1AA9-46E1-8BB1-91E23544D9AD" src="cid:image006.jpg@01D08F0A.C1F44340" alt="cid:9A18312A-A445-4805-8F77-524A881DDED9"></span><o:p></o:p></p><div><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-family:"Helvetica","sans-serif";color:#04427A'>Michael Marek, Lt Col, CAP</span></b><br><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#666666'>HQ CAP Communication Plans and Requirements Division Head</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br></span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#04427A'>U. S. Air Force Auxiliary</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br><a href="http://gocivilairpatrol.com">gocivilairpatrol.com</a></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><a href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><span style='font-size:11.0pt;font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=29 height=29 id="Picture_x0020_2" src="cid:image002.png@01D08F0A.C1F44340" alt=FB></span></a><a href="http://instagram.com/civil__air__patrol"><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="Picture_x0020_3" src="cid:image003.png@01D08F0A.C1F44340" alt=Flickr></span></a><a href="https://twitter.com/civilairpatrol"><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="Picture_x0020_4" src="cid:image004.png@01D08F0A.C1F44340" alt=Twitter></span></a><a href="https://www.flickr.com/photos/civilairpatrol/sets/"><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B;text-decoration:none'><img border=0 width=29 height=29 id="Picture_x0020_5" src="cid:image005.png@01D08F0A.C1F44340" alt=white-large-chiclet></span></a><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#05539B'> </span><o:p></o:p></p></div></div></div></div></div></div></body></html>