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<div class="moz-cite-prefix">On 3/1/2015 1:32 PM, Jeff Carlson, Grp
5 HQ wrote:<br>
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<p class="MsoNormal"><span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">It
is important to select a target audience when crafting a
message, this helps to determine which communication channel
you will use to deliver the message. Add them to your
channel mix if you have stakeholders that use Instagram and
Snapchat as one of their primary channels to receive
information. </span></p>
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<br>
Very good point.<br>
<br>
The question is not "what platform do we like?" but rather "where
are the people I want to talk to?" Different groups of people may
be in different places.<br>
<br>
I would be interested to know who was involved in the conclusion
that "Facebook is ancient and that Twitter is nearly obsolete."
Their traffic figures do not support that, by and large, but it may
be true of certain demographics, particularly young people.<br>
<br>
I think that for senior members and average adults, a large
percentage ARE on Facebook and Twitter. But that may not be true of
young people. My college students, for example, feel that there is
a lot of "drama" on Facebook, so while most have Facebook accounts,
many do not think of Facebook as their primary communication
channel. Seniors are more Facebook oriented than Freshmen. Their
alternatives are Tumblr, Instagram, Yik-Yak, ordinary SMS text
messaging, and several others. <br>
<br>
So, again, the questions are 1) where are the people I want? and 2)
what are the right messages for the different groups of people using
different social media platforms? We should NOT be doing "one size
fits all" posts across all of our social media presences. <br>
<br>
<br>
-Michael-<br>
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