<div dir="ltr">I also agree that the specific platform depends on the message you are trying to get out. Not every type of social media will be relevant to CAP. And Facebook and Twitter are still very relevant to CAP. A more focused example is that Facebook is good for retention of current members based on the demographics of who are fans are. Twitter is more relevant to real-time events like updates during a SAR mission.<div><br></div><div>NHQ will be putting out a volunteer guide soon about using social media for CAP. <b>The focus there will be on Facebook, Twitter, Instagram, and LinkedIn for the member (not unit).</b> These were chosen as the primary focus areas from an independent marketing firm hired by CAP. </div><div><br></div><div>We know there is a lot more out there, but we need to start focusing efforts on a select few and make sure they are done right. <b>No one should overextend themselves into too many social media platforms. </b>This is how things get out of hand, forgotten about, and abused. </div><div><br></div><div>For those interested, I keep an up-to-date list of good social media articles that would benefit PAOs at: <a href="https://delicious.com/elementdc" target="_blank">https://delicious.com/elementdc</a></div><div><br></div><div>PAOs at any level may also contact me directly with social media issues. NHQ recently created the "marketing and social media manager" position so that we can better leverage the social media resources being used. Change is a slow process and must be backed up with facts, so please be patient as CAP works to improve social media across the entire organization.</div><div><br></div><div>Paul</div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><span style="font-family:"Arial","sans-serif";color:black"> </span><p><span style="color:black"><img src="cid:image001.png@01D004CC.2DD8B240" alt="cid:9A18312A-A445-4805-8F77-524A881DDED9" height="43" width="248"></span></p><b>Lt Col Paul Cianciolo, CAP<br></b>National Marketing & Social Media Manager<br>National Capital Wing Public Affairs Officer<br><br><div>(C) 301-751-2011<b><br></b></div>(O) 202-267-1080 (@FAA HQ)<b><br></b><br><b>Civil Air Patrol</b><br><b>Air Force Auxiliary<br></b><div><b><a href="http://gocivilairpatrol.com/" target="_blank">GoCivilAirPatrol.com </a></b></div>
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<br><div class="gmail_quote">On Sun, Mar 1, 2015 at 3:57 PM, Michael Marek, Lt Col, CAP <span dir="ltr"><<a href="mailto:Michael.Marek@sm.capnhq.gov" target="_blank">Michael.Marek@sm.capnhq.gov</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<div>On 3/1/2015 1:32 PM, Jeff Carlson, Grp
5 HQ wrote:<br>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">It
is important to select a target audience when crafting a
message, this helps to determine which communication channel
you will use to deliver the message. Add them to your
channel mix if you have stakeholders that use Instagram and
Snapchat as one of their primary channels to receive
information. </span></p>
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Very good point.<br>
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The question is not "what platform do we like?" but rather "where
are the people I want to talk to?" Different groups of people may
be in different places.<br>
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I would be interested to know who was involved in the conclusion
that "Facebook is ancient and that Twitter is nearly obsolete."
Their traffic figures do not support that, by and large, but it may
be true of certain demographics, particularly young people.<br>
<br>
I think that for senior members and average adults, a large
percentage ARE on Facebook and Twitter. But that may not be true of
young people. My college students, for example, feel that there is
a lot of "drama" on Facebook, so while most have Facebook accounts,
many do not think of Facebook as their primary communication
channel. Seniors are more Facebook oriented than Freshmen. Their
alternatives are Tumblr, Instagram, Yik-Yak, ordinary SMS text
messaging, and several others. <br>
<br>
So, again, the questions are 1) where are the people I want? and 2)
what are the right messages for the different groups of people using
different social media platforms? We should NOT be doing "one size
fits all" posts across all of our social media presences. <br><span class="HOEnZb"><font color="#888888">
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-Michael-<br>
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