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Folks,<br>
<br>
Logos are a minor, but important part of the overall nature of a
brand management program. <br>
<br>
Brand management is about:<br>
<br>
1. Identifying a "brand promise" that is based on corporate goals
that people will see as "important, believable, and distinctive" but
nevertheless can be interpreted differently for different target
audiences, <br>
<br>
2. Identifying these target audiences, based on research and
analysis,<br>
<br>
3. Creating messages for the specific target audiences based on
what we know about each group's interests,<br>
<br>
4. Delivering those messages via channels that are most likely to
REACH the intended audience, and <br>
<br>
5. Engaging with them proactively to shape their ideas about the
organization.<br>
<br>
If you look at the Branding Master Plan (link below) I think they
have done a reasonable job of identifying key target audience and
identifying what we want people <i>in that group</i> to think about
CAP (because one-size-fits-all messages are not effective). It is
an example that I may use in my marketing communications classes.
:-)<br>
<br>
<a class="moz-txt-link-freetext" href="http://capmembers.com/media/cms/CAP_MasterPlan_RD10__Revised_3A7B79D355C5C.pdf">http://capmembers.com/media/cms/CAP_MasterPlan_RD10__Revised_3A7B79D355C5C.pdf</a><br>
<br>
But an effective brand management program cannot be a national-only
thing. It must be implemented at the national, region, wing and
squadron/group levels. And that means conforming to the plan, not
"rolling your own" in terms of messages, slogans, graphics, etc,
except as may be permissible within the scope of the overall
program.<br>
<br>
And, yes, this message is from my new email address with my new
signature block (pending decisions about what I am going to list for
telephone numbers):<br>
<br>
<div class="moz-signature">-- <br>
<br>
<div class="moz-signature">
<div class="moz-signature">
<div class="moz-signature">
<div class="moz-signature"> <img alt=""
src="cid:part1.06020202.09040606@sm.capnhq.gov"
height="55" width="293"><br>
<br>
<font color="#000099"><b><font face="Helvetica, Arial,
sans-serif">Michael Marek, Lt Col, CAP</font></b></font><br>
<font color="#666666">HQ CAP Communication Plans and
Requirements Division Head</font><br>
<font color="#04427a">U. S. Air Force Auxiliary</font><br>
<a href="http://gocivilairpatrol.com">gocivilairpatrol.com</a><br>
<p><a
href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><img
alt=""
src="cid:part3.03070608.00090105@sm.capnhq.gov"
border="0" height="27" width="28"></a><a
href="http://instagram.com/civil__air__patrol"><img
alt=""
src="cid:part5.01090806.06060201@sm.capnhq.gov"
border="0" height="27" width="27"></a><a
href="https://twitter.com/civilairpatrol"><img alt=""
src="cid:part7.07010104.06090205@sm.capnhq.gov"
border="0" height="29" width="34"></a><a
href="https://www.flickr.com/photos/civilairpatrol/sets/"><img
alt=""
src="cid:part9.01030906.04040904@sm.capnhq.gov"
border="0" height="32" width="31"></a></p>
</div>
</div>
</div>
</div>
</div>
<br>
<br>
<br>
<div class="moz-cite-prefix">On 11/9/2014 1:39 PM, DOUGLAS E.
JESSMER, Lt Col, CAP CAP/PM wrote:<br>
</div>
<blockquote cite="mid:07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov"
type="cite">
<meta http-equiv="Content-Type" content="text/html;
charset=ISO-8859-1">
<div>____________</div>
<div><br>
</div>
NOTE (written after the message was written and probably not
self-edited enough): This is just me speaking for myself, and not
for HQ CAP nor in any official capacity whatsoever. Take this
email as just office talk between colleagues.
<div>____________<br>
<div><br>
</div>
<div>I can't speak to where this email signature message came
from, but while I was still the national marketing officer, I
was working on parts of CAP's branding, trying to simplify it
for field use and elaborate upon it where we can and would use
it. It had been a work in progress, and I'm awaiting further
marching orders.
<div><br>
</div>
<div>Has the logo changed? Not according to the 900-2, but as
we know, regulation many times tends to follow and not lead.
The triangle-thing-that-replaced-the-loathed-triangle-thing
doesn't appear to have a long shelf life. My concern has/had
been with the overall branding, which can't be a piecemeal
thing. HQ CAP contracted in 2013 with an
advertising/branding agency to come up with a solution, and
it's one that only went as far as the money could take it.
Where it went from there was up to the national staff,
including (at that time) me.</div>
<div><br>
</div>
<div>The mark you saw in the example was also designed with a
second, gray line underneath that said "U.S. Air Force
Auxiliary," and you may see that around. As for including
that identifier in our email messages, I don't see where
that's a problem. We ARE the Air Force's auxiliary, small A
all the time and capital A when we're on funded missions.
Aux-on, aux-off isn't something that this impacts. </div>
<div><br>
</div>
<div>That CAP keeps fussing with signature blocks is endemic
of another issue, one that's at national and one that's in
the field — (sorry, CRITICISM ALERT!) at national,
reinventing the wheel, and in the field, misidentification
by people who want to over-militarize themselves and say
we're the "U.S. Air Force Auxiliary" and not Civil Air
Patrol (or who insist on putting the status line above the
legal name of CAP), or people who just can't seem to
identify themselves professionally to begin with. We all
know people like those. We can influence people in the
field, and should, since they're the public face of CAP and
can make or break us to potential constituencies. When
someone acts like a poser, we lose credibility, and that's a
big part of the brand.</div>
<div><br>
</div>
<div>While I'm happy to say I was involved in this, including
designing and redesigning the marks you've seen recently,
the job is a big one and, if done right, a sweeping one. My
best advice is to stay tuned.</div>
<div>
<div><br>
<div apple-content-edited="true">
<span class="Apple-style-span" style="border-collapse:
separate; border-spacing: 0px;">
<div style="word-wrap: break-word; -webkit-nbsp-mode:
space; -webkit-line-break: after-white-space;"><br>
</div>
<div style="word-wrap: break-word; -webkit-nbsp-mode:
space; -webkit-line-break: after-white-space;">DOUGLAS
E. JESSMER, Lt Col, CAP<br>
<br>
COM: (727) 480-9606<br>
Clearwater, Fla.<br>
<br>
CAUTION: This e-mail is intended only for the person
or entity to which it is addressed and may contain
information that is privileged or otherwise
protected from disclosure. Do not disseminate
this message without the sender's approval. If you
received this message in error, please notify the
sender by reply e-mail and delete all copies of this
message.</div>
</span>
</div>
<br>
<div>
<div>On 9 Nov 2014, at 13:41 , Arthur Woodgate <<a
moz-do-not-send="true"
href="mailto:awoodgate@austin.rr.com">awoodgate@austin.rr.com</a>>
wrote:</div>
<br class="Apple-interchange-newline">
<blockquote type="cite">
<div link="blue" vlink="purple" style="font-family:
Helvetica; font-size: 12px; font-style: normal;
font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: normal;
orphans: auto; text-align: start; text-indent: 0px;
text-transform: none; white-space: normal; widows:
auto; word-spacing: 0px; -webkit-text-stroke-width:
0px;" lang="EN-US">
<div class="WordSection1" style="page:
WordSection1;">
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Annette,<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">As I understand it, we are not to
use “USAF Aux” on the signature block, ever.<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">For a sample letterhead, please
see. CAPR 1-10, p. 12<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">On letterhead stock, we are to
use the 2-line format: Full Name, Grade, CAP
on the first line, and Position Title on the
second line.<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">For the non-letterhead signature
block, the 3-line will work<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Full Name, Grade, CAP<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Position Title, Unit (but the
unit might be too long for a single line)<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Civil Air Patrol<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Regards,<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Arthur ~<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">__________________________________<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">ARTHUR E. WOODGATE, Lt. Col., CAP<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Director of Public Affairs &
Director of Organizational Excellence<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Southwest Region<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">Civil Air Patrol - "Citizens
Serving Communities"<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">512.432.0231<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">512.547.6997 <<< VoIP
(secondary)<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;">512.567.1935 (cell - not always
on)<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"><a moz-do-not-send="true"
href="mailto:awoodgate@austin.rr.com"
style="color: purple; text-decoration:
underline;">awoodgate@austin.rr.com</a><o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"><a moz-do-not-send="true"
href="mailto:LtColWoodgate@gmail.com"
style="color: purple; text-decoration:
underline;">LtColWoodgate@gmail.com</a><o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
style="font-size: 10pt; font-family: Arial,
sans-serif;"> </span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><b><span
style="font-size: 10pt; font-family: Tahoma,
sans-serif;">From:</span></b><span
style="font-size: 10pt; font-family: Tahoma,
sans-serif;"><span
class="Apple-converted-space"> </span><a
moz-do-not-send="true"
href="mailto:cap-pao-bounces@lists.sempervigilans.org"
style="color: purple; text-decoration:
underline;">cap-pao-bounces@lists.sempervigilans.org</a><span
class="Apple-converted-space"> </span>[<a
moz-do-not-send="true"
href="mailto:cap-pao-bounces@lists.sempervigilans.org"
style="color: purple; text-decoration:
underline;">mailto:cap-pao-bounces@lists.sempervigilans.org</a>]<b>On
Behalf Of<span class="Apple-converted-space"> </span></b>Lt
Col Annette Carlson<br>
<b>Sent:</b><span
class="Apple-converted-space"> </span>Sunday,
November 09, 2014 10:29 AM<br>
<b>To:</b><span class="Apple-converted-space"> </span><a
moz-do-not-send="true"
href="mailto:cap-pao@lists.sempervigilans.org"
style="color: purple; text-decoration:
underline;">cap-pao@lists.sempervigilans.org</a><br>
<b>Subject:</b><span
class="Apple-converted-space"> </span>[PAO]
Did we change our logo again?<o:p></o:p></span></div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><o:p> </o:p></div>
<div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;">I received this email below
via chain of command... <span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></div>
<div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;">QUESTION 1) Did we change
our CAP logo again? <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;">QUESTION 2) If we use
" U.S. Air Force Auxiliary " in our
branded, standardized email signature,
are we not, in fact, stating then that
we are the U.S. Air Force Auxiliary
100% of the time? and if so, does
that not conflict with the fact that
we are ONLY the U.S. Air Force
Auxiliary on USAF assigned missions?<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;">QUESTION 3) If we use
this standardized email signature with
an image of the words "Civil Air
Patrol" - The name of the organization
will NOT be seen in text only format.<o:p></o:p></span></div>
</div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-family:
Arial, sans-serif;"> </span></div>
</div>
</div>
<div style="margin: 0in 0in 0.0001pt; font-size:
12pt; font-family: 'Times New Roman', serif;"><span
class="apple-style-span">I've included the
text of the email below. To view a pdf of
the email showing images and color - </span><br>
<span class="apple-style-span">see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF</span><o:p></o:p></div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-family:
Arial, sans-serif;">(or email me for the
link to the pdf -<span
class="Apple-converted-space"> </span><a
moz-do-not-send="true"
href="mailto:pao@pawg.cap.gov"
target="_blank" style="color: purple;
text-decoration: underline;">pao@pawg.cap.gov</a>)<o:p></o:p></span></div>
</div>
<div>
<div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;">Thanks,<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial,
sans-serif;">Annette<o:p></o:p></span></div>
</div>
</div>
<div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);">Annette
Carlson, Lt Col, CAP<o:p></o:p></span></div>
</div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-family:
Arial, sans-serif; color: rgb(34, 34,
34);">Wing Public Affairs
& Information Officer (PAO/PIO)</span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></div>
</div>
<div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);">Civil Air
Patrol Pennsylvania Wing <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);"><a
moz-do-not-send="true"
href="mailto:pao@pawg.cap.gov"
target="_blank" style="color:
purple; text-decoration: underline;">pao@pawg.cap.gov</a><o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);"> </span></div>
</div>
</div>
</div>
<blockquote style="margin-left: 30pt;
margin-right: 0in;">
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> </span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">From:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> Salvador,
John [mailto:<a moz-do-not-send="true"
href="mailto:JSALVADOR@capnhq.gov"
target="_blank" style="color: purple;
text-decoration: underline;">JSALVADOR@capnhq.gov</a>] <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Sent:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> Friday,
November 07, 2014 5:49 PMSubject:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> New
Standardized Signature Block as Part of
Implementation of CAP Branding
PlanImportance:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> High<o:p></o:p></span></div>
</div>
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<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Sent:<o:p></o:p></span></div>
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<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> Friday,
November 07, 2014 5:49 PM<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Subject:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> New
Standardized Signature Block as Part of
Implementation of CAP Branding Plan<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Importance:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> High<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">(Please
view this message in HTML or Rich Text)<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">CAP
Leaders,<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">As
discussed last week during the CSAG, w<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">e
are in the process of implementing the
CAP Branding Plan that Gen Vazquez
approved several weeks ago. <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">One
of the simple, yet effective steps in
the plan is to encourage all of our
members to standardize their email
signature blocks when they send an
official CAP message. The simulated
signature block below is the new
standard that we will all be using. It
includes social media icons that point
to the National pages which is also
important in standardization. Please
encourage all our members to use it. <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">For
those using Microsoft Outlook, you can
copy and paste (highlight all then
Control C to copy and then Control V to
paste) this signature block and make the
necessary changes by going to the
“Tools” – “Options” – “Mail Format” and
then “Signatures” in the menu. <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">For
those who want additional info on
branding, two quick one page excerpts
from the branding documents are attached
to help explain why branding is so
important to the future of the
organization and what CAP’s branding
communication strategy is. <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Note:
the full versions of the Brand Resource
Guide and the Branding Master Plan can
be downloaded in the upper right hand
corner of the following link:<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"><a
moz-do-not-send="true"
href="http://capmembers.com/cap_national_hq/public_affairs/"
target="_blank" style="color: purple;
text-decoration: underline;">http://capmembers.com/cap_national_hq/public_affairs/</a><o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">V/R<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">John
Salvador<o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;"> <o:p></o:p></span></div>
</div>
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-size:
7.5pt; font-family: Arial, sans-serif;">Simulated
signature block:<o:p></o:p></span></div>
</div>
</blockquote>
<blockquote style="margin-left: 30pt;
margin-right: 0in;">
<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-family:
Arial, sans-serif;"> </span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></div>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;"><image001.png></span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;"> </span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><b><span
style="font-family: Arial, sans-serif;
color: rgb(4, 66, 122);">Col. John
Doe, CAP</span></b><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: gray;">XYZ Region Commander</span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: gray;">(H) <a
moz-do-not-send="true"
href="tel:888.555.1212"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="color: rgb(17, 85, 204);">888.555.1212</span></a></span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: gray;">(C) <a
moz-do-not-send="true"
href="tel:888.777.1213"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="color: rgb(17, 85, 204);">888.777.1213</span></a></span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(4, 66, 122);">U.S. Air Force
Auxiliary</span><span
style="font-family: Arial, sans-serif;"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;"><a
moz-do-not-send="true"
href="http://www.gocivilairpatrol.com/"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="color: rgb(17, 85, 204);">gocivilairpatrol.com</span></a><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal" style="margin: 0in 0in
12pt; font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(17, 85, 204);"><a
moz-do-not-send="true"
href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="color: rgb(17, 85, 204);
text-decoration: none;"><span><image002.png></span></span></a> </span><a
moz-do-not-send="true"
href="http://instagram.com/civil__air__patrol"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="font-family: Arial, sans-serif;
color: rgb(5, 83, 155);
text-decoration: none;"><image003.png></span></a><a
moz-do-not-send="true"
href="https://twitter.com/civilairpatrol"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="font-family: Arial, sans-serif;
color: rgb(5, 83, 155);
text-decoration: none;"><image004.png></span></a><a
moz-do-not-send="true"
href="https://www.flickr.com/photos/civilairpatrol/sets/"
target="_blank" style="color: purple;
text-decoration: underline;"><span
style="font-family: Arial, sans-serif;
color: rgb(5, 83, 155);
text-decoration: none;"><image005.png></span></a><span
style="font-family: Arial, sans-serif;
color: rgb(5, 83, 155);"> </span><o:p></o:p></p>
</div>
</blockquote>
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<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span style="font-family:
Arial, sans-serif;"> </span></div>
</div>
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<div>
<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times
New Roman', serif;"><span
style="font-family: Arial,
sans-serif; color: rgb(34, 34, 34);"> </span></div>
</div>
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sans-serif; color: rgb(34, 34, 34);"> </span></div>
</div>
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<div style="margin: 0in 0in 0.0001pt;
font-size: 12pt; font-family: 'Times New
Roman', serif;"><span
style="font-family: Arial, sans-serif;
color: rgb(34, 34, 34);"> </span></div>
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<pre wrap="">_______________________________________________
Subscribed Email Address: <a class="moz-txt-link-abbreviated" href="mailto:Michael.Marek@sm.capnhq.gov">Michael.Marek@sm.capnhq.gov</a>
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