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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Yes, Paul. In fact, they’re better than the AF at this. CAP would be far better off if we all did as NASA does.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Arthur ~<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Lt Col Paul Cianciolo<br><b>Sent:</b> Tuesday, July 01, 2014 4:12 PM<br><b>To:</b> CAP Public Affairs Officers<br><b>Subject:</b> Re: [PAO] Marketing question<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal style='margin-bottom:12.0pt'>That's because NASA has one of the best government <a href="https://users.cs.jmu.edu/bernstdh/web/common/policies/NASA_StyleGuide_Nov06.pdf">style/branding guides</a> out there. It includes everything from newsletters, to aircraft logo placement, to fonts used. Every office uses it, yet maintains uniqueness of each. NASA also has one of the best grasps of social media. See there accounts at <a href="http://www.nasa.gov/socialmedia/">http://www.nasa.gov/socialmedia/</a>. <o:p></o:p></p></div><p class=MsoNormal>Paul<o:p></o:p></p></div><div><p class=MsoNormal><br clear=all><o:p></o:p></p><div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>v/r<br>--<br><b>PAUL S. CIANCIOLO, Lt Col, CAP<br>Public Affairs Officer<br>National Capital Wing</b><o:p></o:p></p><div><p class=MsoNormal>Cell: 301-751-2011<br>Work: 202-385-9599 (@FAA)<o:p></o:p></p></div></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><o:p> </o:p></p><div><p class=MsoNormal>On Tue, Jul 1, 2014 at 8:38 AM, Arthur Woodgate <<a href="mailto:awoodgate@austin.rr.com" target="_blank">awoodgate@austin.rr.com</a>> wrote:<o:p></o:p></p><p class=MsoNormal>A significant contributor to the brand promise is the quality, quantity,<br>breadth and depth of PA coverage. Make no mistake: if PAOs are not doing<br>their job, the brand can easily die.<br><br>As an example, look at NASA and how they maintain a steady flow of high<br>quality articles concerning not only space exploration but NASA's<br>contributions to Earth science and aerospace advancement. We need to do the<br>same in order to take our story directly to the public. It is on this<br>platform that marketing will be able to do the best job.<br><br>Arthur ~<o:p></o:p></p><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>-----Original Message-----<br>From: <a href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a><br>[mailto:<a href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a>] On Behalf Of Michael Marek<br>Sent: Monday, June 30, 2014 12:34 PM<br>To: <a href="mailto:cap-pao@lists.sempervigilans.org">cap-pao@lists.sempervigilans.org</a><br>Subject: Re: [PAO] Marketing question<o:p></o:p></p></div><div><p class=MsoNormal>Slogans are not brand promises. Slogans interpret and represent the brand<br>promise, but they are not the promise itself.<br><br>The promise is largely an internal statement that begins "Civil Air Patrol<br>promised that......" and says something that the public will consider to be<br>important, believable and distinctive.<br><br>Then the marketing and public relations people present and explain the brand<br>promise to our external audiences using decentralized messages reaching the<br>public from many directions.<br><br><br>-Michael-<br><br><br>On 6/30/2014 10:04 AM, Arthur Woodgate wrote:<o:p></o:p></p></div><p class=MsoNormal>> I always liked /Missions for America/ best.<o:p></o:p></p><div><div><p class=MsoNormal>><br>> Arthur ~<br>><br>> *From:*<a href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a><br>> [mailto:<a href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a>] *On Behalf Of *Karen<br>> Copenhaver<br>> *Sent:* Monday, June 30, 2014 10:52 AM<br>> *To:* CAP Public Affairs Officers<br>> *Subject:* Re: [PAO] Marketing question<br>><br>> /This would be a great subject to address at the national board. Once<br>> we understand what the "brand promise" is, then a specific strategy<br>> can be developed to address our target audiences. Being consistent in<br>> our market strategy is crucial, as Michael said, everyone should tell<br>> the same story from the larger perspective. However, lets not mix-up<br>> the two ... "marketing" and "public relations" are two different<br>> strategies requiring different approaches.<br>><br>> One item that even confuses me.... is why we keep changing our<br>> "branding slogans"...... we've had several over the years. It adds to<br>> the overall "branding" confusion for our public.<br>><br>> Karen~<br>><br>><br>><br>><br>><br>> /<br>><br>> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote:<br>><br>> Hey, everyone, so far, got some great ideas, which is what I wanted -<br>> I was more interested in seeking ideas and input than getting direct<br>> answers to my questions, anyway. I'm hoping we can get some folks to<br>> put our heads together and make them work. Keep those cards and<br>> letters coming...<br>><br>><br>> I am not sure that CAP's "brand promise" is well understood in the<br>> field. I don't believe that I have ever seen a strategic message<br>> brief explaining it.<br>><br>> Once we know what our brand promise is, and our strategic messages, we<br>> need to find ways to integrate them from top to bottom in the<br>> organization, i.e. get everyone telling the same story. Otherwise,<br>> people invent their own, based on their local vision.<br>><br>><br>> -Michael-<br>><br>><br>><br>><br>><br>> _______________________________________________<br>> Subscribed Email Address: <a href="mailto:karenc@smyth.net">karenc@smyth.net</a> <mailto:<a href="mailto:karenc@smyth.net">karenc@smyth.net</a>><br>> CAP-PAO mailing list <a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br>> <mailto:<a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a>><br>> <a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><br>><br>><br>><br>> ----------------------------------------------------------------------<br>> --<br>><br>> <<a href="http://www.avast.com/" target="_blank">http://www.avast.com/</a>><br>><br>><br>><br>> This email is free from viruses and malware because avast! Antivirus<br>> <<a href="http://www.avast.com/" target="_blank">http://www.avast.com/</a>> protection is active.<br>><br>><br>><br>> _______________________________________________<br>> Subscribed Email Address: <a href="mailto:michael@themareks.com">michael@themareks.com</a> CAP-PAO mailing list<br>> <a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br>> <a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><br>><br><br>_______________________________________________<o:p></o:p></p></div></div><p class=MsoNormal>Subscribed Email Address: <a href="mailto:awoodgate@austin.rr.com">awoodgate@austin.rr.com</a> CAP-PAO mailing list<o:p></o:p></p><div><div><p class=MsoNormal><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><br><br><br>_______________________________________________<br>Subscribed Email Address: <a href="mailto:pa@natcapwg.cap.gov">pa@natcapwg.cap.gov</a><br>CAP-PAO mailing list<br><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><o:p></o:p></p></div></div></div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal><o:p> </o:p></p><div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Verdana","sans-serif"'><hr size=2 width="100%" align=center></span></div><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>Civil Air Patrol National Capital Wing<br></span></b><i><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>"Citizens Serving Communities: Above and Beyond"</span></i><span style='font-family:"Verdana","sans-serif"'><br></span><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'><br><b>CFC Charity #26757<br></b><a href="http://www.NatCapWing.org" target="_blank"><b>www.NatCapWing.org</b></a></span><span style='font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>