<html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">Jeff — I'll reply to you off the list. DEJ<div><br><div apple-content-edited="true">
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; border-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-stroke-width: 0px;"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;"><br></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">DOUGLAS E. JESSMER, Lt Col, CAP<br>National Marketing Officer<br><br>COM: (727) 480-9606<br>Clearwater, Fla.<br><br>CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message.</div></span>
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<br><div style=""><div>On 28 Jun 2014, at 20:01 , Jeff Carlson, Grp 5 HQ <<a href="mailto:jcarlson@flwg.us">jcarlson@flwg.us</a>> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">Doug,<br>I am certain recruiting has the greatest need for most of the visuals you<br>reference. I hope you coordinate with them. Don't you think Vanguard would<br>be selling more tchotchkes if the market was there?<br><br>The greatest need I see as far as CAP's branding efforts is information. I<br>typically get a room of blank stares when I ask "How many know that CAP has<br>a branding campaign?". When I draw the conversation out, most people focus<br>on the logo and miss the concept of brand image. NHQ has done a poor job of<br>helping the general membership understand the branding standard. Building a<br>brand image is difficult for a corporation with deep pockets, let alone a<br>non-profit like CAP.<br><br>CAP is not an organization that you can toss an edict from the tower,<br>repetition is necessary. Just ask the safety program, or those trying to<br>reduce hangar rash. You could save a bushel full of coins by putting more<br>emphasis on educating members, on a regular basis, about the goals of CAP's<br>national branding project. <br><br>Marketing trends say most individuals are getting info from mobile devices<br>and other computer devices. If your fingers are itching to be creative why<br>don't you make a selection of banners than can be used on unit web sites and<br>on social media; including cover photos for the new social media page<br>formats.<br><br>Jeff Carlson, Maj, CAP<br>PAO<br><br><br>-----Original Message-----<br>From: <a href="mailto:cap-pao-bounces@lists.sempervigilans.org">cap-pao-bounces@lists.sempervigilans.org</a><br>[<a href="mailto:cap-pao-bounces@lists.sempervigilans.org">mailto:cap-pao-bounces@lists.sempervigilans.org</a>] On Behalf Of DOUGLAS E.<br>JESSMER, Lt Col, CAP CAP/PM<br>Sent: Saturday, June 28, 2014 5:58 PM<br>To: CAP Public Affairs Officers<br>Subject: [PAO] Marketing question<br><br>This may be the first of a few questions I ask, just to better assess the<br>marketing needs in the field, and as I'm in the midst of a branding project<br>for CAP. This may be a little random, but there is a method to the madness,<br>so bear with me.<br><br>- What's the need right now for posters, brochures, flyers, et al., and what<br>do you think would help better tell our story? What would you change about<br>what we're doing now?<br><br>- What do you see as flaws in CAP's branding, whether it's in the visuals,<br>the brand message or overall messaging?<br><br>- Do you perceive a need for tschotchkies - key chains, stress balls, stuff<br>like that - and since budgets are as they are, if online ordering (let's<br>say, from eServices) were stood up, or if preferred vendors were identified,<br>would you use it/them?<br><br>Fire away at <a href="mailto:djessmer@cap.gov">djessmer@cap.gov</a>.<br><br><br>DOUGLAS E. JESSMER, Lt Col, CAP<br>National Marketing Officer<br><br>COM: (727) 480-9606<br>Clearwater, Fla.<br><br>CAUTION: This e-mail is intended only for the person or entity to which it<br>is addressed and may contain information that is privileged or otherwise<br>protected from disclosure. Do not disseminate this message without the<br>sender's approval. If you received this message in error, please notify the<br>sender by reply e-mail and delete all copies of this message.<br><br>_______________________________________________<br>Subscribed Email Address: <a href="mailto:jcarlson@flwg.us">jcarlson@flwg.us</a> CAP-PAO mailing list<br><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br>http://lists.sempervigilans.org/mailman/listinfo/cap-pao<br><br>_______________________________________________<br>Subscribed Email Address: djessmer@cap.gov<br>CAP-PAO mailing list<br>CAP-PAO@lists.sempervigilans.org<br>http://lists.sempervigilans.org/mailman/listinfo/cap-pao<br></blockquote></div><br></div></body></html>