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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Both Facebook and Twitter were incorporated into the academy’s exercises. Each team was required to post content to the academy Facebook page and compose a Tweet that included the academy hash tag. This was a great learning opportunity. For some members, it was their first time using Dropbox, Twitter and even Facebook. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The academy Facebook page was created specifically to be used for the training exercises. I first considered a Facebook group and opted instead for a unique page rather than using the main FLWG Facebook site. This gives the option of closing the page after the academy. We created a unique web site that was used during the exercises to create web pages for the same reason. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>It was special to see members using social media and making web pages for the first time; it peeled away the mystery and they could recognized the potential. It’s one thing to make a list on a PowerPoint slide, it is yet another to create an opportunity for practical experience in a guided learning environment. Talk about empowerment! <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The participants learned about utilizing multiple communication channels (including CAP radio nets) to gain better control over delivering the message and even target a specific audience. The goal was to get content creators to see beyond writing a single release and then hoping to get it published by traditional media. Instead we focused on identifying the target audience and selecting an appropriate communication channel prior to writing the release and then developing the message based on the interests of the selected audience. We discussed content marketing, developing special use web pages and then using Twitter and Facebook to bring the audience back to the unit web site.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I know every mama crow thinks her baby is the blackest… But this was an effective training event because we minimized the passive learning from PowerPoint slides and maximized the active hands-on experience which help put the key points in real-world context and achieve authentic learning. The workgroups allowed more experienced members to mentor their teammates. Based on the feedback I have received from participants, this was a highly successful training event!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>JEFFREY CARLSON, Major, CAP<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Director<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>2013 Public Affairs Academy<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Florida Wing Civil Air Patrol<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><a href="mailto:jcarlson@flwg.us">jcarlson@flwg.us</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Steven Solomon<br><b>Sent:</b> Friday, September 13, 2013 2:33 PM<br><b>To:</b> CAP Public Affairs Officers<br><b>Subject:</b> Re: [PAO] 2013 FLWG PA Academy<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal>Maj Carlson's Facebook page for his PAO Academy is permissible and appropriate Paul. As per the regulation, below, CAPR 190-1 "encourages" all units, including Groups, to create and use social media under the authority of the Commander. It makes no difference if the information is posted on the unit's main official page or somewhere else. Bottom line is that, we're encouraging <em>more</em> social media networking, not <em>less</em>.<br clear=all><o:p></o:p></p><div><div><div><p><b><span style='color:black'>b. Social Media. </span></b><span style='color:black'>All levels of CAP, from flights and squadrons to National Headquarters, are encouraged to create and use social media to help reach out to their membership, potential members, friends of CAP and the general public by telling CAP stories on unit social networking sites. Units are not required to use social media, but are encouraged to do so as resources allow. The responsibility for use of social media by CAP units rests with the unit commander and will be overseen by the unit PAO or a member designated by the commander under the direction of the unit PAO. <o:p></o:p></span></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'>Regards,</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'>Steven</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'> </span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'> </span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'>STEVEN SOLOMON, Lt Col, CAP</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'>National Public Affairs Officer<br>Civil Air Patrol National Headquarters<br>105 South Hansell St.<br>Building 714<br>Maxwell AFB AL 36112-5937</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'><a href="mailto:ssolomon@cap.gov" target="_blank">s</a><a href="mailto:ssolomon@cap.gov" target="_blank">solomon@cap.gov</a></span><o:p></o:p></p></div><div><p class=MsoNormal><span style='color:black'>Cell: 240-505-6279</span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#1F497D'><img border=0 width=44 height=43 id="_x0000_i1025" src="cid:image004.jpg@01CEB0A0.1CFEF550" alt="CAP Prop Logo 2012 small"></span><o:p></o:p></i></p><p><i><span style='color:black'>... Citizens Serving Communities</span><o:p></o:p></i></p><p> <a href="http://www.facebook.com/pages/Civil-Air-Patrol/107647995924164" target="_blank"><span style='font-size:9.0pt;font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=32 height=32 id="_x0000_i1026" src="cid:image005.png@01CEB0A0.1CFEF550" alt="cid:image001.png@01CE2BC7.1FAC87D0"></span></a><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'> </span><a href="https://twitter.com/civilairpatrol" target="_blank"><span style='font-size:9.0pt;font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=32 height=32 id="_x0000_i1027" src="cid:image006.png@01CEB0A0.1CFEF550" alt="cid:image002.png@01CE2BC7.1FAC87D0"></span></a><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'> </span><a href="http://www.flickr.com/photos/civilairpatrol/collections/" target="_blank"><span style='font-size:9.0pt;font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=33 height=33 id="_x0000_i1028" src="cid:image007.png@01CEB0A0.1CFEF550" alt="cid:image003.png@01CE2BC7.1FAC87D0"></span></a><span style='font-size:9.0pt;font-family:"Arial","sans-serif"'> </span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><p><span style='color:#0084B4'> <o:p></o:p></span></p><p> <o:p></o:p></p><p> <o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>On Fri, Sep 13, 2013 at 10:57 AM, Cianciolo, Lt Col, Paul <<a href="mailto:paul.cianciolo@natcapwg.cap.gov" target="_blank">paul.cianciolo@natcapwg.cap.gov</a>> wrote:<o:p></o:p></p><div><div><p class=MsoNormal style='margin-bottom:12.0pt'>Not to be a curmudgeon, but doesn't this Facebook Page in itself violate 190-1? It may just be my understanding and interpretation though, so please correct me. But I thought a social media account is only to represent a unit (flight, squadron, wing, etc.) and must be able to be regularly updated. Having a page setup for an event doesn't fit into that. <br><br>Why wouldn't this info just be posted on the wing Facebook page? There's more power in numbers from a central source, especially with Facebook's new algorithms for who see's a post.<o:p></o:p></p></div><p class=MsoNormal>Paul<o:p></o:p></p></div><div><p class=MsoNormal><br clear=all><o:p></o:p></p><div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>v/r<br>--<br><b>PAUL S. CIANCIOLO, Lt Col, CAP<br>Public Affairs Officer<br>National Capital Wing</b><o:p></o:p></p><div><p class=MsoNormal>Cell: <a href="tel:301-751-2011" target="_blank">301-751-2011</a><o:p></o:p></p></div><div><p class=MsoNormal>Work: <a href="tel:202-385-9599" target="_blank">202-385-9599</a> (@FAA)<o:p></o:p></p></div></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><o:p> </o:p></p><div><div><div><p class=MsoNormal>On Fri, Sep 13, 2013 at 11:42 AM, Jeff Carlson, Group 5 FLWG <<a href="mailto:jcarlson@flwg.us" target="_blank">jcarlson@flwg.us</a>> wrote:<o:p></o:p></p></div></div><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;margin-left:4.8pt;margin-right:0in'><div><div><div><div><p>If you are interested in learning more about the 2013 Florida Wing Public Affairs Academy you can visit the Facebook page @ <a href="https://www.facebook.com/FlwgPublicAffairsAcademy?ref=hl" target="_blank">https://www.facebook.com/FlwgPublicAffairsAcademy?ref=hl</a> for photos and videos.<o:p></o:p></p><p> <o:p></o:p></p><p> <o:p></o:p></p><p><b>JEFFREY CARLSON, Major, CAP</b><o:p></o:p></p><p>Director<o:p></o:p></p><p>2013 Public Affairs Academy<o:p></o:p></p><p>Florida Wing Civil Air Patrol<o:p></o:p></p><p><a href="mailto:jcarlson@flwg.us" target="_blank">jcarlson@flwg.us</a> <o:p></o:p></p><p> <o:p></o:p></p><p> <o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'>_______________________________________________<br>CAP-PAO mailing list<br><a href="mailto:CAP-PAO@lists.sempervigilans.org" target="_blank">CAP-PAO@lists.sempervigilans.org</a><br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><o:p></o:p></p></blockquote></div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal><o:p> </o:p></p><div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Verdana","sans-serif"'><hr size=2 width="100%" align=center></span></div><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>Civil Air Patrol National Capital Wing<br></span></b><i><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'>"Citizens Serving Communities: Above and Beyond"</span></i><span style='font-family:"Verdana","sans-serif"'><br></span><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'><br><b>CFC Charity #26757<br></b><a href="http://www.NatCapWing.org" target="_blank"><b>www.NatCapWing.org</b></a></span><span style='font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><br><br>_______________________________________________<br>CAP-PAO mailing list<br><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p></div></div></div></body></html>