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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>Civil Air Patrol members from Louisiana, Georgia joined more than 50 members from across Florida for the two-day event in Orlando. In addition to fundamentals, the public affairs academy focused on how to develop messages that create a greater impact by targeting specific stakeholders, using emerging technologies, and utilizing current trends in public relations.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>This year’s academy used a cloud-based file share application for distributing academy information and collecting completed assignments. The candidates developed stories and made mock images. The next step was to learn to use the content management system employed by Florida Wing to create web pages. The content was also used to practice uploading articles and photos to the Southeast Region Online News feed. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The participants learned valuable interviewing skills to use for gathering quotes for written releases or creating video content. Each team formed its own production crew that shot a video interview. The interview exercise also allowed members to practice using talking points for interviews. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>On Sunday, the academy covered the basics of planning and how to localize the priorities established under national headquarters’ current strategic plan. The discussion focused on the new CAP branding standards, increased recognition of member diversity, creating visibility through community services projects, building partnerships with local agencies and civic clubs, and keeping local congressional representatives informed on CAP activities and helping them to prepare justification for their support of CAP funding. The capstone exercise on Sunday afternoon allowed the candidates to utilize the skills they had developed over the weekend.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The record-setting attendance pushed the limits of the City of Orlando Emergency Operation Center. Only half of the academy participants currently hold a public affairs duty assignment.<o:p></o:p></p><p class=MsoNormal>The weekend also included social activities for the academy candidates to relax and network. Cadets participating in the academy were joined by local cadet members for an evening at a local theme park while senior members gather for dinner at a local restaurant.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>It took a team effort to put this complex event together. Mostly it is was the enthusiasm and the continued engagement of the academy participants that made the event so successful. There are over 4 dozen CAP members with a new perspective about how to effectively tell the CAP story. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>CAP Instructors for the course included: Maj. Jeffery Carlson; 2nd Lt. Wayne Hooks, 1<sup>st</sup> Lt Tyler Lahnen; Capt Ernie Lee: C/Lt Col Elena Lee; Capt Dennis Maloney; Lt. Col. Obie Young. Academy support staff included Capt. William McCombie; Capt. Christina English and cadets from the Central Florida Cadet Squadron.<o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>JEFFREY CARLSON, Major, CAP<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Director<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>2013 Florida Wing Public Affairs Academy<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Public Affairs Officer<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Group 5, Florida Wing<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Civil Air Patrol<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><a href="mailto:jcarlson@flwg.us">jcarlson@flwg.us</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cap-pao-bounces@lists.sempervigilans.org [mailto:cap-pao-bounces@lists.sempervigilans.org] <b>On Behalf Of </b>Phil Norris<br><b>Sent:</b> Friday, September 13, 2013 10:10 AM<br><b>To:</b> cap-pao@lists.sempervigilans.org<br><b>Subject:</b> Re: [PAO] FLWG Academy for PAOs<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p>Great work! I'm proud of your efforts!<o:p></o:p></p><p>Phil Norris<o:p></o:p></p><div><p class=MsoNormal>On Sep 13, 2013 8:53 AM, "Paul Gaertner" <<a href="mailto:biplaner@me.com">biplaner@me.com</a>> wrote:<o:p></o:p></p><div><p class=MsoNormal>The Florida Wing put on a first-class Academy for cadets and seniors last weekend, September 6 thru 8, 2013.<o:p></o:p></p><div><p class=MsoNormal>Kudos to Maj Jeff Carlson for his use of pre-Academy "homework" which let the participants learn something about other Academy students. Major strategy for this Academy was to divide the assembled students into small groups then give them assignments. Results: great solutions to problems; we were able to select thoughtful conclusions from offered ideas. This Academy is an annual offering from the FLWG and readers of this post should bee on the lookout for info on the 2014 event. Paul Gaertner Jr., PAO, Georgia Wing Composite Squadron 160. A facebook page that you are invited to check out: <span style='font-size:10.5pt;font-family:"Arial","sans-serif";color:#00802A'><a href="https://www.facebook.com/" target="_blank">https://www.facebook.com/</a><b>GeorgiaSquadron160.</b></span><o:p></o:p></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br>_______________________________________________<br>CAP-PAO mailing list<br><a href="mailto:CAP-PAO@lists.sempervigilans.org">CAP-PAO@lists.sempervigilans.org</a><br><a href="http://lists.sempervigilans.org/mailman/listinfo/cap-pao" target="_blank">http://lists.sempervigilans.org/mailman/listinfo/cap-pao</a><o:p></o:p></p></div></div></body></html>