[PAO] The Real Difference Between Marketing, Branding, PR, and Advertising

[Karen Copenhaver]

Good morning,

This is a very interesting article from one of my PR resources that 
defines the key elements of a business or organization in its public 
association.  As we mentor our fellow PAOs, this article indeed can help 
explain the difference and the roles these elements have in being 
successful.

Enjoy...


The Real Difference Between Marketing, Branding, PR, and Advertising
http://www.inc.com/laurel-mintz/the-real-difference-between-marketing-branding-pr-and-advertising.html?cid=email


*Lt Col Karen L. Copenhaver, CAP***

Middle East Region Deputy Director of Public Affairs

Civil Air Patrol, U.S. Air Force Auxiliary

http://GoCivilAirPatrol.com


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