From Michael.Marek at sm.capnhq.gov Fri May 15 09:10:25 2015 From: Michael.Marek at sm.capnhq.gov (Michael Marek, Lt Col, CAP) Date: Fri, 15 May 2015 09:10:25 -0500 Subject: [PAO] Planning your social media Message-ID: <5555FE51.1000301@sm.capnhq.gov> PAOs, When I teach my my social media class, I stress that marketers must plan and schedule their content. We are so used to "flying by the seat of our pants" in our personal social media use that it can be hard to think in terms of planning and scheduling posts, but it is vital to using social media effectively for promotion, as we do in CAP. So, how do you make it work? The professionals call it "content marketing" and it all revolves around figuring out what will be the most effective messages to send to our audience, and then planning and always having things in teh pipeline. This link is to an article entitled "How to Rock an Awesome Content Plan." http://ow.ly/MZGZo Fwd: RE: Delivery Status Notification (Delay) cid:9A18312A-A445-4805-8F77-524A881DDED9 *Michael Marek, Lt Col, CAP* HQ CAP Communication Plans and Requirements Division Head U. S. Air Force Auxiliary gocivilairpatrol.com ** __ FB Flickr Twitter white-large-chiclet -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: CAP_Bar.jpg Type: image/jpeg Size: 2832 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Facebook.png Type: image/png Size: 1873 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Instagram.png Type: image/png Size: 2426 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Twitter.png Type: image/png Size: 1583 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Flickr.png Type: image/png Size: 1497 bytes Desc: not available URL: From paa.sdwg at gmail.com Fri May 15 12:14:06 2015 From: paa.sdwg at gmail.com (Bruce Kipp) Date: Fri, 15 May 2015 12:14:06 -0500 Subject: [PAO] Planning your social media In-Reply-To: <5555FE51.1000301@sm.capnhq.gov> References: <5555FE51.1000301@sm.capnhq.gov> Message-ID: Interesting.Thanks Mike. ^ * Maj. Bruce Kipp, CAP* SD Wing Public Affairs Officer (C) 605.261.4507 U.S. Air Force Auxiliary gocivilairpatrol.com [image: https://www.flickr.com/photos/102270464 at N02/sets] On Fri, May 15, 2015 at 9:10 AM, Michael Marek, Lt Col, CAP < Michael.Marek at sm.capnhq.gov> wrote: > PAOs, > > When I teach my my social media class, I stress that marketers must plan > and schedule their content. > > We are so used to "flying by the seat of our pants" in our personal social > media use that it can be hard to think in terms of planning and scheduling > posts, but it is vital to using social media effectively for promotion, as > we do in CAP. > > So, how do you make it work? The professionals call it "content marketing" > and it all revolves around figuring out what will be the most effective > messages to send to our audience, and then planning and always having > things in teh pipeline. > > This link is to an article entitled "How to Rock an Awesome Content Plan." > > http://ow.ly/MZGZo > > > > [image: cid:9A18312A-A445-4805-8F77-524A881DDED9] > > *Michael Marek, Lt Col, CAP* > HQ CAP Communication Plans and Requirements Division Head > U. S. Air Force Auxiliary > gocivilairpatrol.com > > > > [image: FB] > [image: > Flickr] [image: Twitter] > [image: white-large-chiclet] > > > _______________________________________________ > Subscribed Email Address: paa.sdwg at gmail.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... 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Name: CAP_Bar.jpg Type: image/jpeg Size: 2832 bytes Desc: not available URL: From awoodgate at austin.rr.com Fri May 15 12:29:16 2015 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Fri, 15 May 2015 12:29:16 -0500 Subject: [PAO] Planning your social media In-Reply-To: <5555FE51.1000301@sm.capnhq.gov> References: <5555FE51.1000301@sm.capnhq.gov> Message-ID: <061a01d08f34$ab1b2a60$01517f20$@austin.rr.com> Thanks, Mike. Sound advice. Arthur ~ Title: CIVIL AIR PATROL - Description: cid:9A18312A-A445-4805-8F77-524A881DDED9 Lt Col Arthur E. Woodgate, CAP Southwest Region Director of Public Affairs & Director of Organizational Excellence (Com) 512.432.0231 (VoIP) 512.547.6997 (Cell) 512.567.1937 awoodgate at austin.rr.com LtColWoodgate at gmail.com U.S. Air Force Auxiliary gocivilairpatrol.com FB Flickr Twitter white-large-chiclet From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Michael Marek, Lt Col, CAP Sent: Friday, May 15, 2015 9:10 AM To: cap-pao Subject: [PAO] Planning your social media PAOs, When I teach my my social media class, I stress that marketers must plan and schedule their content. We are so used to "flying by the seat of our pants" in our personal social media use that it can be hard to think in terms of planning and scheduling posts, but it is vital to using social media effectively for promotion, as we do in CAP. So, how do you make it work? The professionals call it "content marketing" and it all revolves around figuring out what will be the most effective messages to send to our audience, and then planning and always having things in teh pipeline. This link is to an article entitled "How to Rock an Awesome Content Plan." http://ow.ly/MZGZo cid:9A18312A-A445-4805-8F77-524A881DDED9 Michael Marek, Lt Col, CAP HQ CAP Communication Plans and Requirements Division Head U. S. Air Force Auxiliary gocivilairpatrol.com FB Flickr Twitter white-large-chiclet -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.jpg Type: image/jpeg Size: 3636 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image002.png Type: image/png Size: 1873 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... 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