From pao at pawg.cap.gov Sun Nov 9 10:28:56 2014 From: pao at pawg.cap.gov (Lt Col Annette Carlson) Date: Sun, 9 Nov 2014 11:28:56 -0500 Subject: [PAO] Did we change our logo again? Message-ID: I received this email below via chain of command... QUESTION 1) Did we change our CAP logo again? QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time? and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions? QUESTION 3) If we use this standardized email signature with an image of the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format. I've included the text of the email below. To view a pdf of the email showing images and color - see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF (or email me for the link to the pdf - pao at pawg.cap.gov) Thanks, Annette Annette Carlson, Lt Col, CAP Wing Public Affairs & Information Officer (PAO/PIO) Civil Air Patrol Pennsylvania Wing pao at pawg.cap.gov From: Salvador, John [mailto:JSALVADOR at capnhq.gov] Sent: Friday, November 07, 2014 5:49 PMSubject: New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance: High Sent: Friday, November 07, 2014 5:49 PM Subject: New Standardized Signature Block as Part of Implementation of CAP Branding Plan Importance: High (Please view this message in HTML or Rich Text) CAP Leaders, As discussed last week during the CSAG, w e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago. One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message. The simulated signature block below is the new standard that we will all be using. It includes social media icons that point to the National pages which is also important in standardization. Please encourage all our members to use it. For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu. For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is. Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link: http://capmembers.com/cap_national_hq/public_affairs/ V/R John Salvador Simulated signature block: [image: cid:9A18312A-A445-4805-8F77-524A881DDED9] *Col. John Doe, CAP* XYZ Region Commander (H) 888.555.1212 (C) 888.777.1213 U.S. Air Force Auxiliary gocivilairpatrol.com [image: FB] [image: Flickr] [image: Twitter] [image: white-large-chiclet] -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.png Type: image/png Size: 23607 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image009.png Type: image/png Size: 1583 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image007.png Type: image/png Size: 1873 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image008.png Type: image/png Size: 2426 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image010.png Type: image/png Size: 1497 bytes Desc: not available URL: From michael at themareks.com Sun Nov 9 12:25:59 2014 From: michael at themareks.com (Michael Marek) Date: Sun, 09 Nov 2014 12:25:59 -0600 Subject: [PAO] Did we change our logo again? In-Reply-To: References: Message-ID: <545FB1B7.5050009@themareks.com> On 11/9/2014 10:28 AM, Lt Col Annette Carlson wrote: > QUESTION 3) If we use this standardized email signature with an image > of the words "Civil Air Patrol" - The name of the organization will > NOT be seen in text only format. > When people hit "Reply" the images are also sometimes stripped out, depending on email software and various environment settings. But note that this is an approved CAP policy. Everyone affected should do his or her best to comply. I am in the process of transitioning to a different email address for CAP business and have finally worked out how to do this signature block in Thunderbird. -Michael- -------------- next part -------------- An HTML attachment was scrubbed... URL: From kd4ios at embarqmail.com Sun Nov 9 12:35:41 2014 From: kd4ios at embarqmail.com (DAVID MOSELEY) Date: Sun, 9 Nov 2014 13:35:41 -0500 (EST) Subject: [PAO] Did we change our logo again? In-Reply-To: Message-ID: <934513476.23722123.1415558141386.JavaMail.root@embarqmail.com> It's like we are arranging the chairs on the Titanic! The CAP Command patch is branding enough. Should we also change our motto to, "We Fix Things That Ain't Broke"? It sure seems that way. David Moseley, Lt Colonel, CAP 55 Year M ember ----- Original Message ----- From: "Lt Col Annette Carlson" To: cap-pao at lists.sempervigilans.org Sent: Sunday, November 9, 2014 11:28:56 AM Subject: [PAO] Did we change our logo again? I received this email below via chain of command...   QUESTION 1) Did we change our CAP logo again?    QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time?  and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions? QUESTION 3) If we use this standardized email signature with an image of  the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format. I've included the text of the email below. To view a pdf of the email showing images and color -  see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF (or email me for the link to the pdf - pao at pawg.cap.gov ) Thanks, Annette Annette Carlson, Lt Col, CAP Wing Public Affairs &  Information  Officer (PAO/ PIO) Civil Air Patrol Pennsylvania Wing   pao at pawg.cap.gov From:  Salvador, John [mailto: JSALVADOR at capnhq.gov ]  Sent:  Friday, November 07, 2014 5:49 PMSubject:  New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance:  High Sent:  Friday, November 07, 2014 5:49 PM Subject:  New Standardized Signature Block as Part of Implementation of CAP Branding Plan Importance:  High   (Please view this message in HTML or Rich Text)   CAP Leaders,   As discussed last week during the CSAG, w e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago.    One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message.  The simulated signature block below is the new standard that we will all be using.  It includes social media icons that point to the National pages which is also important in standardization.  Please encourage all our members to use it.    For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu.    For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is.     Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link: http://capmembers.com/cap_national_hq/public_affairs/   V/R   John Salvador   Simulated signature block:
  cid:9A18312A-A445-4805-8F77-524A881DDED9 Col. John Doe, CAP XYZ Region Commander (H)  888.555.1212 (C)  888.777.1213 U.S. Air Force Auxiliary gocivilairpatrol.com FB  FlickrTwitterwhite-large-chiclet   
_______________________________________________ Subscribed Email Address: kd4ios at embarqmail.com CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.png Type: image/png Size: 23607 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image007.png Type: image/png Size: 1873 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image008.png Type: image/png Size: 2426 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image009.png Type: image/png Size: 1583 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image010.png Type: image/png Size: 1497 bytes Desc: not available URL: From awoodgate at austin.rr.com Sun Nov 9 12:41:09 2014 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Sun, 9 Nov 2014 12:41:09 -0600 Subject: [PAO] Did we change our logo again? In-Reply-To: References: Message-ID: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> Annette, As I understand it, we are not to use “USAF Aux” on the signature block, ever. For a sample letterhead, please see. CAPR 1-10, p. 12 On letterhead stock, we are to use the 2-line format: Full Name, Grade, CAP on the first line, and Position Title on the second line. For the non-letterhead signature block, the 3-line will work Full Name, Grade, CAP Position Title, Unit (but the unit might be too long for a single line) Civil Air Patrol Regards, Arthur ~ __________________________________ ARTHUR E. WOODGATE, Lt. Col., CAP Director of Public Affairs & Director of Organizational Excellence Southwest Region Civil Air Patrol - "Citizens Serving Communities" 512.432.0231 512.547.6997 <<< VoIP (secondary) 512.567.1935 (cell - not always on) awoodgate at austin.rr.com LtColWoodgate at gmail.com From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Lt Col Annette Carlson Sent: Sunday, November 09, 2014 10:29 AM To: cap-pao at lists.sempervigilans.org Subject: [PAO] Did we change our logo again? I received this email below via chain of command... QUESTION 1) Did we change our CAP logo again? QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time? and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions? QUESTION 3) If we use this standardized email signature with an image of the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format. I've included the text of the email below. To view a pdf of the email showing images and color - see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF (or email me for the link to the pdf - pao at pawg.cap.gov) Thanks, Annette Annette Carlson, Lt Col, CAP Wing Public Affairs & Information Officer (PAO/PIO) Civil Air Patrol Pennsylvania Wing pao at pawg.cap.gov From: Salvador, John [mailto:JSALVADOR at capnhq.gov] Sent: Friday, November 07, 2014 5:49 PMSubject: New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance: High Sent: Friday, November 07, 2014 5:49 PM Subject: New Standardized Signature Block as Part of Implementation of CAP Branding Plan Importance: High (Please view this message in HTML or Rich Text) CAP Leaders, As discussed last week during the CSAG, w e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago. One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message. The simulated signature block below is the new standard that we will all be using. It includes social media icons that point to the National pages which is also important in standardization. Please encourage all our members to use it. For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu. For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is. Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link: http://capmembers.com/cap_national_hq/public_affairs/ V/R John Salvador Simulated signature block: cid:9A18312A-A445-4805-8F77-524A881DDED9 Col. John Doe, CAP XYZ Region Commander (H) 888.555.1212 (C) 888.777.1213 U.S. Air Force Auxiliary gocivilairpatrol.com FB Flickr Twitter white-large-chiclet -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.png Type: image/png Size: 23607 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image002.png Type: image/png Size: 1873 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image003.png Type: image/png Size: 2426 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image004.png Type: image/png Size: 1583 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image005.png Type: image/png Size: 1497 bytes Desc: not available URL: From djessmer at cap.gov Sun Nov 9 13:39:15 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sun, 9 Nov 2014 14:39:15 -0500 Subject: [PAO] Did we change our logo again? In-Reply-To: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> References: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> Message-ID: <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> ____________ NOTE (written after the message was written and probably not self-edited enough): This is just me speaking for myself, and not for HQ CAP nor in any official capacity whatsoever. Take this email as just office talk between colleagues. ____________ I can't speak to where this email signature message came from, but while I was still the national marketing officer, I was working on parts of CAP's branding, trying to simplify it for field use and elaborate upon it where we can and would use it. It had been a work in progress, and I'm awaiting further marching orders. Has the logo changed? Not according to the 900-2, but as we know, regulation many times tends to follow and not lead. The triangle-thing-that-replaced-the-loathed-triangle-thing doesn't appear to have a long shelf life. My concern has/had been with the overall branding, which can't be a piecemeal thing. HQ CAP contracted in 2013 with an advertising/branding agency to come up with a solution, and it's one that only went as far as the money could take it. Where it went from there was up to the national staff, including (at that time) me. The mark you saw in the example was also designed with a second, gray line underneath that said "U.S. Air Force Auxiliary," and you may see that around. As for including that identifier in our email messages, I don't see where that's a problem. We ARE the Air Force's auxiliary, small A all the time and capital A when we're on funded missions. Aux-on, aux-off isn't something that this impacts. That CAP keeps fussing with signature blocks is endemic of another issue, one that's at national and one that's in the field — (sorry, CRITICISM ALERT!) at national, reinventing the wheel, and in the field, misidentification by people who want to over-militarize themselves and say we're the "U.S. Air Force Auxiliary" and not Civil Air Patrol (or who insist on putting the status line above the legal name of CAP), or people who just can't seem to identify themselves professionally to begin with. We all know people like those. We can influence people in the field, and should, since they're the public face of CAP and can make or break us to potential constituencies. When someone acts like a poser, we lose credibility, and that's a big part of the brand. While I'm happy to say I was involved in this, including designing and redesigning the marks you've seen recently, the job is a big one and, if done right, a sweeping one. My best advice is to stay tuned. DOUGLAS E. JESSMER, Lt Col, CAP COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 9 Nov 2014, at 13:41 , Arthur Woodgate wrote: > Annette, > > As I understand it, we are not to use “USAF Aux” on the signature block, ever. > > For a sample letterhead, please see. CAPR 1-10, p. 12 > On letterhead stock, we are to use the 2-line format: Full Name, Grade, CAP on the first line, and Position Title on the second line. > > For the non-letterhead signature block, the 3-line will work > > Full Name, Grade, CAP > Position Title, Unit (but the unit might be too long for a single line) > Civil Air Patrol > > Regards, > > Arthur ~ > __________________________________ > ARTHUR E. WOODGATE, Lt. Col., CAP > Director of Public Affairs & Director of Organizational Excellence > Southwest Region > Civil Air Patrol - "Citizens Serving Communities" > 512.432.0231 > 512.547.6997 <<< VoIP (secondary) > 512.567.1935 (cell - not always on) > awoodgate at austin.rr.com > LtColWoodgate at gmail.com > > From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org]On Behalf Of Lt Col Annette Carlson > Sent: Sunday, November 09, 2014 10:29 AM > To: cap-pao at lists.sempervigilans.org > Subject: [PAO] Did we change our logo again? > > I received this email below via chain of command... > > QUESTION 1) Did we change our CAP logo again? > > QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, standardized email signature, are we not, in fact, stating then that we are the U.S. Air Force Auxiliary 100% of the time? and if so, does that not conflict with the fact that we are ONLY the U.S. Air Force Auxiliary on USAF assigned missions? > > QUESTION 3) If we use this standardized email signature with an image of the words "Civil Air Patrol" - The name of the organization will NOT be seen in text only format. > > I've included the text of the email below. To view a pdf of the email showing images and color - > see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF > (or email me for the link to the pdf - pao at pawg.cap.gov) > > Thanks, > Annette > > Annette Carlson, Lt Col, CAP > Wing Public Affairs & Information Officer (PAO/PIO) > Civil Air Patrol Pennsylvania Wing > pao at pawg.cap.gov > > > > From: > Salvador, John [mailto:JSALVADOR at capnhq.gov] > Sent: > Friday, November 07, 2014 5:49 PMSubject: > New Standardized Signature Block as Part of Implementation of CAP Branding PlanImportance: > High > Sent: > Friday, November 07, 2014 5:49 PM > Subject: > New Standardized Signature Block as Part of Implementation of CAP Branding Plan > Importance: > High > > (Please view this message in HTML or Rich Text) > > CAP Leaders, > > As discussed last week during the CSAG, w > e are in the process of implementing the CAP Branding Plan that Gen Vazquez approved several weeks ago. > > One of the simple, yet effective steps in the plan is to encourage all of our members to standardize their email signature blocks when they send an official CAP message. The simulated signature block below is the new standard that we will all be using. It includes social media icons that point to the National pages which is also important in standardization. Please encourage all our members to use it. > > For those using Microsoft Outlook, you can copy and paste (highlight all then Control C to copy and then Control V to paste) this signature block and make the necessary changes by going to the “Tools” – “Options” – “Mail Format” and then “Signatures” in the menu. > > For those who want additional info on branding, two quick one page excerpts from the branding documents are attached to help explain why branding is so important to the future of the organization and what CAP’s branding communication strategy is. > > Note: the full versions of the Brand Resource Guide and the Branding Master Plan can be downloaded in the upper right hand corner of the following link: > http://capmembers.com/cap_national_hq/public_affairs/ > > V/R > > John Salvador > > Simulated signature block: > > > > > > Col. John Doe, CAP > > XYZ Region Commander > > (H) 888.555.1212 > > (C) 888.777.1213 > > U.S. Air Force Auxiliary > > gocivilairpatrol.com > > > > > > > > > > _______________________________________________ > Subscribed Email Address: djessmer at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From Michael.Marek at sm.capnhq.gov Sun Nov 9 15:13:35 2014 From: Michael.Marek at sm.capnhq.gov (Michael Marek, Lt Col, CAP) Date: Sun, 09 Nov 2014 15:13:35 -0600 Subject: [PAO] CAP Brand Communication In-Reply-To: <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> References: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> Message-ID: <545FD8FF.1050301@sm.capnhq.gov> Folks, Logos are a minor, but important part of the overall nature of a brand management program. Brand management is about: 1. Identifying a "brand promise" that is based on corporate goals that people will see as "important, believable, and distinctive" but nevertheless can be interpreted differently for different target audiences, 2. Identifying these target audiences, based on research and analysis, 3. Creating messages for the specific target audiences based on what we know about each group's interests, 4. Delivering those messages via channels that are most likely to REACH the intended audience, and 5. Engaging with them proactively to shape their ideas about the organization. If you look at the Branding Master Plan (link below) I think they have done a reasonable job of identifying key target audience and identifying what we want people /in that group/ to think about CAP (because one-size-fits-all messages are not effective). It is an example that I may use in my marketing communications classes. :-) http://capmembers.com/media/cms/CAP_MasterPlan_RD10__Revised_3A7B79D355C5C.pdf But an effective brand management program cannot be a national-only thing. It must be implemented at the national, region, wing and squadron/group levels. And that means conforming to the plan, not "rolling your own" in terms of messages, slogans, graphics, etc, except as may be permissible within the scope of the overall program. And, yes, this message is from my new email address with my new signature block (pending decisions about what I am going to list for telephone numbers): -- *Michael Marek, Lt Col, CAP* HQ CAP Communication Plans and Requirements Division Head U. S. Air Force Auxiliary gocivilairpatrol.com On 11/9/2014 1:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > ____________ > > NOTE (written after the message was written and probably not > self-edited enough): This is just me speaking for myself, and not for > HQ CAP nor in any official capacity whatsoever. Take this email as > just office talk between colleagues. > ____________ > > I can't speak to where this email signature message came from, but > while I was still the national marketing officer, I was working on > parts of CAP's branding, trying to simplify it for field use and > elaborate upon it where we can and would use it. It had been a work in > progress, and I'm awaiting further marching orders. > > Has the logo changed? Not according to the 900-2, but as we know, > regulation many times tends to follow and not lead. The > triangle-thing-that-replaced-the-loathed-triangle-thing doesn't appear > to have a long shelf life. My concern has/had been with the overall > branding, which can't be a piecemeal thing. HQ CAP contracted in 2013 > with an advertising/branding agency to come up with a solution, and > it's one that only went as far as the money could take it. Where it > went from there was up to the national staff, including (at that time) me. > > The mark you saw in the example was also designed with a second, gray > line underneath that said "U.S. Air Force Auxiliary," and you may see > that around. As for including that identifier in our email messages, I > don't see where that's a problem. We ARE the Air Force's auxiliary, > small A all the time and capital A when we're on funded missions. > Aux-on, aux-off isn't something that this impacts. > > That CAP keeps fussing with signature blocks is endemic of another > issue, one that's at national and one that's in the field --- (sorry, > CRITICISM ALERT!) at national, reinventing the wheel, and in the > field, misidentification by people who want to over-militarize > themselves and say we're the "U.S. Air Force Auxiliary" and not Civil > Air Patrol (or who insist on putting the status line above the legal > name of CAP), or people who just can't seem to identify themselves > professionally to begin with. We all know people like those. We can > influence people in the field, and should, since they're the public > face of CAP and can make or break us to potential constituencies. When > someone acts like a poser, we lose credibility, and that's a big part > of the brand. > > While I'm happy to say I was involved in this, including designing and > redesigning the marks you've seen recently, the job is a big one and, > if done right, a sweeping one. My best advice is to stay tuned. > > > DOUGLAS E. JESSMER, Lt Col, CAP > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to > which it is addressed and may contain information that is privileged > or otherwise protected from disclosure. Do not disseminate > this message without the sender's approval. If you received this > message in error, please notify the sender by reply e-mail and delete > all copies of this message. > > On 9 Nov 2014, at 13:41 , Arthur Woodgate > wrote: > >> Annette, >> As I understand it, we are not to use "USAF Aux" on the signature >> block, ever. >> For a sample letterhead, please see. CAPR 1-10, p. 12 >> On letterhead stock, we are to use the 2-line format: Full Name, >> Grade, CAP on the first line, and Position Title on the second line. >> For the non-letterhead signature block, the 3-line will work >> Full Name, Grade, CAP >> Position Title, Unit (but the unit might be too long for a single line) >> Civil Air Patrol >> Regards, >> Arthur ~ >> __________________________________ >> ARTHUR E. WOODGATE, Lt. Col., CAP >> Director of Public Affairs & Director of Organizational Excellence >> Southwest Region >> Civil Air Patrol - "Citizens Serving Communities" >> 512.432.0231 >> 512.547.6997 <<< VoIP (secondary) >> 512.567.1935 (cell - not always on) >> awoodgate at austin.rr.com >> LtColWoodgate at gmail.com >> *From:*cap-pao-bounces at lists.sempervigilans.org >> [mailto:cap-pao-bounces at lists.sempervigilans.org]*On >> Behalf Of*Lt Col Annette Carlson >> *Sent:*Sunday, November 09, 2014 10:29 AM >> *To:*cap-pao at lists.sempervigilans.org >> >> *Subject:*[PAO] Did we change our logo again? >> I received this email below via chain of command... >> QUESTION 1) Did we change our CAP logo again? >> QUESTION 2) If we use " U.S. Air Force Auxiliary " in our branded, >> standardized email signature, are we not, in fact, stating then that >> we are the U.S. Air Force Auxiliary 100% of the time? and if so, >> does that not conflict with the fact that we are ONLY the U.S. Air >> Force Auxiliary on USAF assigned missions? >> QUESTION 3) If we use this standardized email signature with an image >> of the words "Civil Air Patrol" - The name of the organization will >> NOT be seen in text only format. >> I've included the text of the email below. To view a pdf of the email >> showing images and color - >> see httpCOLONBACKSLASHBACKSLASHbit.lyBACKSLASH1oyBTrF >> (or email me for the link to the pdf -pao at pawg.cap.gov >> ) >> Thanks, >> Annette >> Annette Carlson, Lt Col, CAP >> Wing Public Affairs & Information Officer (PAO/PIO) >> Civil Air Patrol Pennsylvania Wing >> pao at pawg.cap.gov >> >> From: >> Salvador, John [mailto:JSALVADOR at capnhq.gov >> ] >> Sent: >> Friday, November 07, 2014 5:49 PMSubject: >> New Standardized Signature Block as Part of Implementation of >> CAP Branding PlanImportance: >> High >> Sent: >> Friday, November 07, 2014 5:49 PM >> Subject: >> New Standardized Signature Block as Part of Implementation of >> CAP Branding Plan >> Importance: >> High >> (Please view this message in HTML or Rich Text) >> CAP Leaders, >> As discussed last week during the CSAG, w >> e are in the process of implementing the CAP Branding Plan that >> Gen Vazquez approved several weeks ago. >> One of the simple, yet effective steps in the plan is to >> encourage all of our members to standardize their email signature >> blocks when they send an official CAP message. The simulated >> signature block below is the new standard that we will all be >> using. It includes social media icons that point to the National >> pages which is also important in standardization. Please >> encourage all our members to use it. >> For those using Microsoft Outlook, you can copy and paste >> (highlight all then Control C to copy and then Control V to >> paste) this signature block and make the necessary changes by >> going to the "Tools" -- "Options" -- "Mail Format" and then >> "Signatures" in the menu. >> For those who want additional info on branding, two quick one >> page excerpts from the branding documents are attached to help >> explain why branding is so important to the future of the >> organization and what CAP's branding communication strategy is. >> Note: the full versions of the Brand Resource Guide and the >> Branding Master Plan can be downloaded in the upper right hand >> corner of the following link: >> http://capmembers.com/cap_national_hq/public_affairs/ >> V/R >> John Salvador >> Simulated signature block: >> >> >> >> *Col. John Doe, CAP* >> >> XYZ Region Commander >> >> (H) 888.555.1212 >> >> (C) 888.777.1213 >> >> U.S. Air Force Auxiliary >> >> gocivilairpatrol.com >> >> >> >> >> >> >> >> >> _______________________________________________ >> Subscribed Email Address:djessmer at cap.gov >> CAP-PAO mailing list >> CAP-PAO at lists.sempervigilans.org >> >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > > _______________________________________________ > Subscribed Email Address: Michael.Marek at sm.capnhq.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: not available Type: image/jpeg Size: 4803 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Facebook.jpg Type: image/jpeg Size: 670 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Instagram.jpg Type: image/jpeg Size: 680 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Twitter.jpg Type: image/jpeg Size: 660 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Flickr.jpg Type: image/jpeg Size: 629 bytes Desc: not available URL: From alice at mansell.com Sun Nov 9 22:25:13 2014 From: alice at mansell.com (Alice Mansell) Date: Sun, 9 Nov 2014 20:25:13 -0800 Subject: [PAO] Did we change our logo again? In-Reply-To: <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> References: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> Message-ID: Had a look at the new Brand Resource Guide (aka Brand Book). Lots of nice words about how better "branding" is needed to make CAP demographics closer to USA reality to improve our flatline of both member numbers and demographics but did no one vet the pix in that publication? I lost it at page 14. A least there are some females and people of color pictured in the Brand Book unlike that infamous senior membership brochure a few years ago which had just pictures of white men aviators including more than one of Mr. J. Salvador in a CAP flightsuit. After I stop laughing recalling that brochure I'll have a look at the Brand Master Guide. FWIW: I am sick and tired of CAP banquets virtually always having "cocktail" as a clothing choice for CAP female members but no similar sexualized clothing option for men. No, they get "business" as the civilian choice for men. One too many high CAP commanders has told me when I point out that double standard, "But, Alice! We like our ladies to look NICE!" What does that teach our female cadets? What does that say our culture truly is much less what our brand is to modern professional women? Our online Brand Book has only tiny pictures of any people of color... Pictures are a 1,000 words... All the "branding" in the world won't help unless we do more than just move the deck chairs around the deck. Alice Alice Mansell, LtCol, CAP Former CAWG PAO CAWG IG Legal Advisor -------------- next part -------------- An HTML attachment was scrubbed... URL: From alice at mansell.com Sun Nov 9 22:44:53 2014 From: alice at mansell.com (Alice Mansell) Date: Sun, 9 Nov 2014 20:44:53 -0800 Subject: [PAO] CAP websites and Wiki page Message-ID: LtCol Marek, How soon will CAPnhq.com, gocivilairpatrol.com, CAPmembers.com and capgoldmedal.com conform with the new CAP branding guidelines? Those plus Wikipedia are the primary places for the public to discover who we are. Alice Mansell, LtCol, CAP Former CAWG PAO -------------- next part -------------- An HTML attachment was scrubbed... URL: From alice at mansell.com Mon Nov 10 18:08:55 2014 From: alice at mansell.com (Alice Mansell) Date: Mon, 10 Nov 2014 16:08:55 -0800 Subject: [PAO] CAP websites and Wiki page In-Reply-To: References: Message-ID: Whoops... meant my salutation to be for everyone on the list! My apologies for any confusion, Alice On Sunday, November 9, 2014, Alice Mansell wrote: > LtCol Marek, > > How soon will CAPnhq.com, gocivilairpatrol.com, CAPmembers.com and capgoldmedal.com conform with the new CAP branding guidelines? Those plus Wikipedia are the primary places for the public to discover who we are. > > Alice Mansell, LtCol, CAP > Former CAWG PAO -------------- next part -------------- An HTML attachment was scrubbed... URL: From Michael.Marek at sm.capnhq.gov Mon Nov 10 19:13:13 2014 From: Michael.Marek at sm.capnhq.gov (Michael Marek, Lt Col, CAP) Date: Mon, 10 Nov 2014 19:13:13 -0600 Subject: [PAO] CAP websites and Wiki page In-Reply-To: References: Message-ID: <546162A9.1080300@sm.capnhq.gov> And the answer is that I have no insight into their plans. :-) -Michael- On 11/10/2014 6:08 PM, Alice Mansell wrote: > > Whoops... meant my salutation to be for everyone on the list! My > apologies for any confusion, Alice > > On Sunday, November 9, 2014, Alice Mansell > wrote: > > LtCol Marek, > > > > How soon will CAPnhq.com, gocivilairpatrol.com > , CAPmembers.com and capgoldmedal.com > conform with the new CAP branding > guidelines? Those plus Wikipedia are the primary places for the public > to discover who we are. > > > > Alice Mansell, LtCol, CAP > > Former CAWG PAO > > > _______________________________________________ > Subscribed Email Address: Michael.Marek at sm.capnhq.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From awoodgate at austin.rr.com Tue Nov 11 07:44:44 2014 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Tue, 11 Nov 2014 07:44:44 -0600 Subject: [PAO] Did we change our logo again? In-Reply-To: References: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> Message-ID: <061801cffdb5$a72dfab0$f589f010$@austin.rr.com> My Outlook email client allows me to do the following. Insert the image, CIVIL AIR PATROL Then right-click on the image and pick “Format picture” – When the dialog box opens, on the left sidebar at the bottom of the list, select “All Text”, and when the next dialog box opens, in the Description box, write CIVIL AIR PATROL all in caps – then click on Close. I did this above. Can anyone who has “no images” or “text only” as the default email display see the text-for-image substitution? If so, please let us know. If the above works, it would be a simple matter to create a message that contains only the signature block and save it. Then use the saved message to copy-and-paste the signature block into any future message. Regards, Arthur ~ __________________________________ ARTHUR E. WOODGATE, Lt. Col., CAP Director of Public Affairs & Director of Organizational Excellence Southwest Region Civil Air Patrol - "Citizens Serving Communities" 512.432.0231 512.547.6997 <<< VoIP (secondary) 512.567.1935 (cell - not always on) awoodgate at austin.rr.com LtColWoodgate at gmail.com From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Alice Mansell Sent: Sunday, November 09, 2014 10:25 PM To: CAP Public Affairs Officers Subject: Re: [PAO] Did we change our logo again? Had a look at the new Brand Resource Guide (aka Brand Book). Lots of nice words about how better "branding" is needed to make CAP demographics closer to USA reality to improve our flatline of both member numbers and demographics but did no one vet the pix in that publication? I lost it at page 14. A least there are some females and people of color pictured in the Brand Book unlike that infamous senior membership brochure a few years ago which had just pictures of white men aviators including more than one of Mr. J. Salvador in a CAP flightsuit. After I stop laughing recalling that brochure I'll have a look at the Brand Master Guide. FWIW: I am sick and tired of CAP banquets virtually always having "cocktail" as a clothing choice for CAP female members but no similar sexualized clothing option for men. No, they get "business" as the civilian choice for men. One too many high CAP commanders has told me when I point out that double standard, "But, Alice! We like our ladies to look NICE!" What does that teach our female cadets? What does that say our culture truly is much less what our brand is to modern professional women? Our online Brand Book has only tiny pictures of any people of color... Pictures are a 1,000 words... All the "branding" in the world won't help unless we do more than just move the deck chairs around the deck. Alice Alice Mansell, LtCol, CAP Former CAWG PAO CAWG IG Legal Advisor -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.png Type: image/png Size: 22646 bytes Desc: not available URL: From djessmer at cap.gov Tue Nov 11 09:48:02 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP. CAP/PM) Date: Tue, 11 Nov 2014 10:48:02 -0500 Subject: [PAO] Did we change our logo again? In-Reply-To: <061801cffdb5$a72dfab0$f589f010$@austin.rr.com> References: <017701cffc4c$baa42f70$2fec8e50$@austin.rr.com> <07857912-ABBC-4B69-A2AC-4BF6D08E424D@cap.gov> <061801cffdb5$a72dfab0$f589f010$@austin.rr.com> Message-ID: <175F3C7B-58E0-463D-B601-6D5F078651B1@cap.gov> Add this: Apple Mail won't let you do colors in signatures, for whatever reason. Images in email can be hinky sometimes, depending on the email client. But the Powers That Be want images.... DEJ Sent from my iPhone via AT&T This message is confidential and intended only for the addressed recipients. Do not forward without permission from the sender (me). > On Nov 11, 2014, at 08:44, Arthur Woodgate wrote: > > My Outlook email client allows me to do the following. Insert the image, > > > > Then right-click on the image and pick “Format picture” – When the dialog box opens, on the left sidebar at the bottom of the list, select “All Text”, and when the next dialog box opens, in the Description box, write CIVIL AIR PATROL all in caps – then click on Close. I did this above. > > Can anyone who has “no images” or “text only” as the default email display see the text-for-image substitution? If so, please let us know. > > If the above works, it would be a simple matter to create a message that contains only the signature block and save it. Then use the saved message to copy-and-paste the signature block into any future message. > > Regards, > > Arthur ~ > __________________________________ > ARTHUR E. WOODGATE, Lt. Col., CAP > Director of Public Affairs & Director of Organizational Excellence > Southwest Region > Civil Air Patrol - "Citizens Serving Communities" > 512.432.0231 > 512.547.6997 <<< VoIP (secondary) > 512.567.1935 (cell - not always on) > awoodgate at austin.rr.com > LtColWoodgate at gmail.com > > From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Alice Mansell > Sent: Sunday, November 09, 2014 10:25 PM > To: CAP Public Affairs Officers > Subject: Re: [PAO] Did we change our logo again? > > Had a look at the new Brand Resource Guide (aka Brand Book). Lots of nice words about how better "branding" is needed to make CAP demographics closer to USA reality to improve our flatline of both member numbers and demographics but did no one vet the pix in that publication? I lost it at page 14. > > A least there are some females and people of color pictured in the Brand Book unlike that infamous senior membership brochure a few years ago which had just pictures of white men aviators including more than one of Mr. J. Salvador in a CAP flightsuit. After I stop laughing recalling that brochure I'll have a look at the Brand Master Guide. > > FWIW: I am sick and tired of CAP banquets virtually always having "cocktail" as a clothing choice for CAP female members but no similar sexualized clothing option for men. No, they get "business" as the civilian choice for men. One too many high CAP commanders has told me when I point out that double standard, "But, Alice! We like our ladies to look NICE!" What does that teach our female cadets? What does that say our culture truly is much less what our brand is to modern professional women? Our online Brand Book has only tiny pictures of any people of color... Pictures are a 1,000 words... > > All the "branding" in the world won't help unless we do more than just move the deck chairs around the deck. > > Alice > > Alice Mansell, LtCol, CAP > Former CAWG PAO > CAWG IG Legal Advisor > > > _______________________________________________ > Subscribed Email Address: djessmer at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From karenc at smyth.net Mon Nov 24 12:20:04 2014 From: karenc at smyth.net (Karen Copenhaver) Date: Mon, 24 Nov 2014 13:20:04 -0500 Subject: [PAO] CAP Joins in Flight Over the Capitol In-Reply-To: <5473700F.8060309@smyth.net> References: <5473700F.8060309@smyth.net> Message-ID: <547376D4.5070302@smyth.net> Good afternoon, Please read the link below (signature block)regarding CAP joining in a strategic flight over the capitol. "The North American Aerospace D efense Command and NORAD will fly “Civil Air Patrol aircraft, Air Force F-16s, an Air Force C-38, and a U.S. Coast Guard MH-65 Dolphin helicopter” over the nation’s capitol late tonight." **** ** *Lt Col Karen Copenhaver, CAP* Middle East Region Director of Public Affairs (Acting) U.S. Air Force Auxiliary (h) 276-783-8022 (w) 276-783-3333 gocivilairpatrol.com ** ** ** ** ** ** http://freebeacon.com/national-security/norad-to-buzz-dc-with-f-16s-tonight/ -------------- next part -------------- An HTML attachment was scrubbed... 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