From stan.skrabut at gmail.com Mon Jun 9 13:09:46 2014 From: stan.skrabut at gmail.com (Stan Skrabut, Ed.D.) Date: Mon, 9 Jun 2014 12:09:46 -0600 Subject: [PAO] Recommended Webinar Message-ID: Greetings, I just finished watching an informative presentation on how to put together the perfect social media post. I encourage you to watch it. https://plus.google.com/u/0/events/ce5jn53b7fvblv1l4usbs1s8m1g Have a great day, STANLEY A. SKRABUT, Col, CAP Chief of Staff Rocky Mountain Region http://rmrcapnews.org/ Skype: skrabut skype: 307-222-4858 Cell: 307-287-8147 -------------- next part -------------- An HTML attachment was scrubbed... URL: From karenc at smyth.net Thu Jun 19 16:13:51 2014 From: karenc at smyth.net (Karen Copenhaver) Date: Thu, 19 Jun 2014 17:13:51 -0400 Subject: [PAO] Fwd: CAP is mentioned In-Reply-To: <53A34B52.6020800@smyth.net> References: <53A34B52.6020800@smyth.net> Message-ID: <53A3528F.7020709@smyth.net> Fellow PAOs, The link below is interesting, where the president of the University of Alaska is a CAP member and is mentioned in the article. Karen L. Copenhaver, Lt Col, CAP -------- Original Message -------- Subject: CAP is mentioned Date: Thu, 19 Jun 2014 16:42:58 -0400 From: Michael Perdue To: Karen Copenhaver http://www.foxnews.com/us/2014/06/18/remains-17-service-members-recovered-from-decades-old-alaska-globemaster-crash/?intcmp=latestnews --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com -------------- next part -------------- An HTML attachment was scrubbed... URL: From paa.sdwg at gmail.com Sat Jun 21 09:45:44 2014 From: paa.sdwg at gmail.com (Bruce Kipp) Date: Sat, 21 Jun 2014 09:45:44 -0500 Subject: [PAO] Public Information Plan Annex to Incident Action Plan Message-ID: Good Morning, I'm in the process of revising/updating our boilerplate Public Information Plan annex to an Incident Action Plan. I would like to to include a section addressing social media. What do you say about it in yours? In addition, I would be interested in seeing what you folks use in your wings for this annex. Would some kind soul please send me a copy of your Public Information Plan annex so that I can see what information you include so as to make sure that I am covering all the needed bases. Regards and thanks in advance. ^ *Bruce Kipp, Major, CAP* *Public Affairs Officer* *SD Wing Civil Air Patrol* *605-261-4507 * *Email: paa.sdwg at gmail.com * *Website: www.sdcap.us * *[image: Twitter]* *[image: facebook]* *[image: Flickr]* -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image007.png Type: image/png Size: 3194 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image009.jpg Type: image/jpeg Size: 1053 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image008.png Type: image/png Size: 2920 bytes Desc: not available URL: From fire353_98 at yahoo.com Sat Jun 21 11:11:47 2014 From: fire353_98 at yahoo.com (Gary K.) Date: Sat, 21 Jun 2014 09:11:47 -0700 Subject: [PAO] Public Information Plan Annex to Incident Action Plan In-Reply-To: References: Message-ID: <1403367107.92595.YahooMailNeo@web162703.mail.bf1.yahoo.com> I too would like some information on this also Capt. Gary Karns Public Information Officer     Pennsylvania Group 6  and Armstrong County Sqdn 125 On Saturday, June 21, 2014 10:46 AM, Bruce Kipp wrote: Good Morning, I'm in the process of revising/updating our boilerplate Public Information Plan annex to an Incident Action Plan. I would like to to include a section addressing social media. What do you say about it in yours? In addition, I would be interested in seeing what you folks use in your wings for this annex. Would some kind soul please send me a copy of your Public Information Plan annex so that I can see what information you include so as to make sure that I am covering all the needed bases. Regards and thanks in advance. ^  Bruce Kipp, Major, CAP Public Affairs Officer SD Wing Civil Air Patrol 605-261-4507  Email: paa.sdwg at gmail.com Website: www.sdcap.us _______________________________________________ Subscribed Email Address: fire353_98 at yahoo.com CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image007.png Type: image/png Size: 3194 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image008.png Type: image/png Size: 2920 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image009.jpg Type: image/jpeg Size: 1053 bytes Desc: not available URL: From flyerthom at gmail.com Sat Jun 21 12:59:34 2014 From: flyerthom at gmail.com (Tom Cooper) Date: Sat, 21 Jun 2014 10:59:34 -0700 Subject: [PAO] PAO Academy Message-ID: Don’t forget the PAO Academy at National Conference. On Monday Aug 11 there will be FEMA 289, The next two days will have great stuff including some hands on workshops. And to cap (no pun intended ) it off a Nevada Style Western Barbecue done by the NVWG Commander! Come on down! Lt Col Thomas J Cooper NVWG Social Media Manager -------------- next part -------------- An HTML attachment was scrubbed... URL: From paul.cianciolo at natcapwg.cap.gov Fri Jun 27 13:46:37 2014 From: paul.cianciolo at natcapwg.cap.gov (Cianciolo, Lt Col, Paul) Date: Fri, 27 Jun 2014 14:46:37 -0400 Subject: [PAO] Social Media Across Agencies Message-ID: PAOs & ICs, This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ... *When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. *Here's some takeaways I got from this. - Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort. - Use already established channels of communication. - Cross-link other agencies and/or units content. - Point back to the lead agencies and/or NHQ's social media accounts. - Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites. - The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information. *This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. * Paul v/r -- *PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing* Cell: 301-751-2011 Work: 202-385-9599 (@FAA) -- ------------------------------ Civil Air Patrol National Capital Wing *"Citizens Serving Communities: Above and Beyond"* CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: Annex R to Emergency Support Function #15 External Affairs from ESF15_SOP_08-30-2013-02.pdf Type: application/pdf Size: 432336 bytes Desc: not available URL: From awoodgate at austin.rr.com Sat Jun 28 07:29:14 2014 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Sat, 28 Jun 2014 07:29:14 -0500 Subject: [PAO] Social Media Across Agencies In-Reply-To: References: Message-ID: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> Thanks, Paul. Very useful. Arthur ~ __________________________________ ARTHUR E. WOODGATE, Lt. Col., CAP Director of Public Affairs & Director of Organizational Excellence Southwest Region Civil Air Patrol - "Citizens Serving Communities" 512.432.0231 512.547.6997 <<< VoIP (secondary) 512.567.1935 (cell - not always on) awoodgate at austin.rr.com From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul Sent: Friday, June 27, 2014 1:47 PM To: CAP PAO Listserv Subject: [PAO] Social Media Across Agencies PAOs & ICs, This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ... When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. Here's some takeaways I got from this. * Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort. * Use already established channels of communication. * Cross-link other agencies and/or units content. * Point back to the lead agencies and/or NHQ's social media accounts. * Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites. * The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information. This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. Paul v/r -- PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs Officer National Capital Wing Cell: 301-751-2011 Work: 202-385-9599 (@FAA) _____ Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: From paul.cianciolo at natcapwg.cap.gov Sat Jun 28 09:05:05 2014 From: paul.cianciolo at natcapwg.cap.gov (Cianciolo, Lt Col, Paul) Date: Sat, 28 Jun 2014 10:05:05 -0400 Subject: [PAO] Social Media Across Agencies In-Reply-To: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> Message-ID: Thanks. Will I see you in Vegas? Lt Col Paul Cianciolo Sent from my Droid DNA On Jun 28, 2014 8:29 AM, "Arthur Woodgate" wrote: > Thanks, Paul. Very useful. > > Arthur ~ > > __________________________________ > > ARTHUR E. WOODGATE, Lt. Col., CAP > > Director of Public Affairs & Director of Organizational Excellence > > Southwest Region > > Civil Air Patrol - "Citizens Serving Communities" > > 512.432.0231 > > 512.547.6997 <<< VoIP (secondary) > > 512.567.1935 (cell - not always on) > > awoodgate at austin.rr.com > > > > *From:* cap-pao-bounces at lists.sempervigilans.org [mailto: > cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Cianciolo, Lt > Col, Paul > *Sent:* Friday, June 27, 2014 1:47 PM > *To:* CAP PAO Listserv > *Subject:* [PAO] Social Media Across Agencies > > > > PAOs & ICs, > > This attached 5 page document is worth taking a moment to read. It's an > annex from FEMA's Standard Operating Procedures > for emergency > support, and it addresses the use of social media and websites across > different agencies to streamline working together under a common message -- > something CAP inherently lacks. Reading through and understanding this will > help us grow as an organization. There's a good analysis from Hurricane > Sandy too. > > This document came up during a discussion this week with the social media > and content managers across federal agencies in response to the > inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have > seen it in the news ... > > *When you read through this, think of it from two different viewpoints: 1. > as CAP supporting another agency during an emergency like Hurricane Sandy; > and 2. as a unit within CAP supporting NHQ. *Here's some takeaways I got > from this. > > - Think before setting up a social media account for a specific > mission and/or activity. It will probably hurting the overall communication > effort. > - Use already established channels of communication. > - Cross-link other agencies and/or units content. > - Point back to the lead agencies and/or NHQ's social media accounts. > - Stay within agencies and/or the CAP unit's lanes when creating > content for social media and websites. > - The preferred content on social media sites are updates that are > easy to read and comprehend in an easily digestible format, preferably with > actionable public safety information. > > *This information came to be through my work at FAA, but I thought it as > relevant and important enough to share here. It's also a good overview for > ICs who may not understand what social media can do for a mission. * > > > > Paul > > > v/r > -- > > > *PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing* > > Cell: 301-751-2011 > > Work: 202-385-9599 (@FAA) > > > ------------------------------ > > > *Civil Air Patrol National Capital Wing**"Citizens Serving Communities: > Above and Beyond"* > > > *CFC Charity #26757**www.NatCapWing.org* > > > > _______________________________________________ > Subscribed Email Address: pa at natcapwg.cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > -- ------------------------------ Civil Air Patrol National Capital Wing *"Citizens Serving Communities: Above and Beyond"* CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: From awoodgate at austin.rr.com Sat Jun 28 11:10:08 2014 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Sat, 28 Jun 2014 11:10:08 -0500 Subject: [PAO] Social Media Across Agencies In-Reply-To: References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> Message-ID: <019701cf92eb$6e923840$4bb6a8c0$@austin.rr.com> Sorry, Paul. I cannot attend. Have a great time, Arthur ~ From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul Sent: Saturday, June 28, 2014 9:05 AM To: CAP PAO Listserv Subject: Re: [PAO] Social Media Across Agencies Thanks. Will I see you in Vegas? Lt Col Paul Cianciolo Sent from my Droid DNA On Jun 28, 2014 8:29 AM, "Arthur Woodgate" wrote: Thanks, Paul. Very useful. Arthur ~ __________________________________ ARTHUR E. WOODGATE, Lt. Col., CAP Director of Public Affairs & Director of Organizational Excellence Southwest Region Civil Air Patrol - "Citizens Serving Communities" 512.432.0231 512.547.6997 <<< VoIP (secondary) 512.567.1935 (cell - not always on) awoodgate at austin.rr.com From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul Sent: Friday, June 27, 2014 1:47 PM To: CAP PAO Listserv Subject: [PAO] Social Media Across Agencies PAOs & ICs, This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ... When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. Here's some takeaways I got from this. * Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort. * Use already established channels of communication. * Cross-link other agencies and/or units content. * Point back to the lead agencies and/or NHQ's social media accounts. * Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites. * The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information. This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. Paul v/r -- PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs Officer National Capital Wing Cell: 301-751-2011 Work: 202-385-9599 (@FAA) _____ Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org _______________________________________________ Subscribed Email Address: pa at natcapwg.cap.gov CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _____ Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: From Barth7394 at comcast.net Sat Jun 28 11:58:23 2014 From: Barth7394 at comcast.net (Doug Barth) Date: Sat, 28 Jun 2014 12:58:23 -0400 Subject: [PAO] Social Media Across Agencies In-Reply-To: <019701cf92eb$6e923840$4bb6a8c0$@austin.rr.com> References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> <019701cf92eb$6e923840$4bb6a8c0$@austin.rr.com> Message-ID: <001201cf92f2$2c2f6c00$848e4400$@comcast.net> I apologize for this email going to the server list.. But Can we please not use the distribution list for one-on-one discussions? Thank you Major Douglas Barth, CAP Group 2 Maryland Wing From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Arthur Woodgate Sent: Saturday, June 28, 2014 12:10 PM To: 'CAP Public Affairs Officers' Subject: Re: [PAO] Social Media Across Agencies Sorry, Paul. I cannot attend. Have a great time, Arthur ~ From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul Sent: Saturday, June 28, 2014 9:05 AM To: CAP PAO Listserv Subject: Re: [PAO] Social Media Across Agencies Thanks. Will I see you in Vegas? Lt Col Paul Cianciolo Sent from my Droid DNA On Jun 28, 2014 8:29 AM, "Arthur Woodgate" > wrote: Thanks, Paul. Very useful. Arthur ~ __________________________________ ARTHUR E. WOODGATE, Lt. Col., CAP Director of Public Affairs & Director of Organizational Excellence Southwest Region Civil Air Patrol - "Citizens Serving Communities" 512.432.0231 512.547.6997 <<< VoIP (secondary) 512.567.1935 (cell - not always on) awoodgate at austin.rr.com From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org ] On Behalf Of Cianciolo, Lt Col, Paul Sent: Friday, June 27, 2014 1:47 PM To: CAP PAO Listserv Subject: [PAO] Social Media Across Agencies PAOs & ICs, This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ... When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. Here's some takeaways I got from this. * Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort. * Use already established channels of communication. * Cross-link other agencies and/or units content. * Point back to the lead agencies and/or NHQ's social media accounts. * Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites. * The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information. This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. Paul v/r -- PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs Officer National Capital Wing Cell: 301-751-2011 Work: 202-385-9599 (@FAA) _____ Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org _______________________________________________ Subscribed Email Address: pa at natcapwg.cap.gov CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _____ Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: From flyerthom at gmail.com Sat Jun 28 12:36:30 2014 From: flyerthom at gmail.com (Thomas Cooper) Date: Sat, 28 Jun 2014 10:36:30 -0700 Subject: [PAO] Social Media Across Agencies In-Reply-To: References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> Message-ID: Don't forget the PAO Academy in Vegas! The BQ will be a great chance for us all to network sans work! On Sat, Jun 28, 2014 at 7:05 AM, Cianciolo, Lt Col, Paul < paul.cianciolo at natcapwg.cap.gov> wrote: > Thanks. Will I see you in Vegas? > > Lt Col Paul Cianciolo > Sent from my Droid DNA > On Jun 28, 2014 8:29 AM, "Arthur Woodgate" > wrote: > >> Thanks, Paul. Very useful. >> >> Arthur ~ >> >> __________________________________ >> >> ARTHUR E. WOODGATE, Lt. Col., CAP >> >> Director of Public Affairs & Director of Organizational Excellence >> >> Southwest Region >> >> Civil Air Patrol - "Citizens Serving Communities" >> >> 512.432.0231 >> >> 512.547.6997 <<< VoIP (secondary) >> >> 512.567.1935 (cell - not always on) >> >> awoodgate at austin.rr.com >> >> >> >> *From:* cap-pao-bounces at lists.sempervigilans.org [mailto: >> cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Cianciolo, Lt >> Col, Paul >> *Sent:* Friday, June 27, 2014 1:47 PM >> *To:* CAP PAO Listserv >> *Subject:* [PAO] Social Media Across Agencies >> >> >> >> PAOs & ICs, >> >> This attached 5 page document is worth taking a moment to read. It's an >> annex from FEMA's Standard Operating Procedures >> for emergency >> support, and it addresses the use of social media and websites across >> different agencies to streamline working together under a common message -- >> something CAP inherently lacks. Reading through and understanding this will >> help us grow as an organization. There's a good analysis from Hurricane >> Sandy too. >> >> This document came up during a discussion this week with the social media >> and content managers across federal agencies in response to the >> inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have >> seen it in the news ... >> >> *When you read through this, think of it from two different viewpoints: >> 1. as CAP supporting another agency during an emergency like Hurricane >> Sandy; and 2. as a unit within CAP supporting NHQ. *Here's some >> takeaways I got from this. >> >> - Think before setting up a social media account for a specific >> mission and/or activity. It will probably hurting the overall communication >> effort. >> - Use already established channels of communication. >> - Cross-link other agencies and/or units content. >> - Point back to the lead agencies and/or NHQ's social media accounts. >> - Stay within agencies and/or the CAP unit's lanes when creating >> content for social media and websites. >> - The preferred content on social media sites are updates that are >> easy to read and comprehend in an easily digestible format, preferably with >> actionable public safety information. >> >> *This information came to be through my work at FAA, but I thought it as >> relevant and important enough to share here. It's also a good overview for >> ICs who may not understand what social media can do for a mission. * >> >> >> >> Paul >> >> >> v/r >> -- >> >> >> *PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs OfficerNational Capital >> Wing* >> >> Cell: 301-751-2011 >> >> Work: 202-385-9599 (@FAA) >> >> >> ------------------------------ >> >> >> *Civil Air Patrol National Capital Wing **"Citizens Serving Communities: >> Above and Beyond"* >> >> >> *CFC Charity #26757**www.NatCapWing.org* >> >> >> >> _______________________________________________ >> Subscribed Email Address: pa at natcapwg.cap.gov >> CAP-PAO mailing list >> CAP-PAO at lists.sempervigilans.org >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >> >> > ------------------------------ > Civil Air Patrol National Capital Wing > *"Citizens Serving Communities: Above and Beyond"* > > CFC Charity #26757 > www.NatCapWing.org > > > _______________________________________________ > Subscribed Email Address: flyerthom at gmail.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > -- Lt Col Thomas J. Cooper Commander Henderson Composite Squadron Nevada Wing Civil Air Patrol / USAF Aux. -------------- next part -------------- An HTML attachment was scrubbed... URL: From djessmer at cap.gov Sat Jun 28 16:58:16 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sat, 28 Jun 2014 17:58:16 -0400 Subject: [PAO] Marketing question In-Reply-To: <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> Message-ID: <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov. DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. From jcarlson at flwg.us Sat Jun 28 19:01:21 2014 From: jcarlson at flwg.us (Jeff Carlson, Grp 5 HQ) Date: Sat, 28 Jun 2014 20:01:21 -0400 Subject: [PAO] Marketing question In-Reply-To: <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> Message-ID: <059601cf932d$42d720c0$c8856240$@flwg.us> Doug, I am certain recruiting has the greatest need for most of the visuals you reference. I hope you coordinate with them. Don't you think Vanguard would be selling more tchotchkes if the market was there? The greatest need I see as far as CAP's branding efforts is information. I typically get a room of blank stares when I ask "How many know that CAP has a branding campaign?". When I draw the conversation out, most people focus on the logo and miss the concept of brand image. NHQ has done a poor job of helping the general membership understand the branding standard. Building a brand image is difficult for a corporation with deep pockets, let alone a non-profit like CAP. CAP is not an organization that you can toss an edict from the tower, repetition is necessary. Just ask the safety program, or those trying to reduce hangar rash. You could save a bushel full of coins by putting more emphasis on educating members, on a regular basis, about the goals of CAP's national branding project. Marketing trends say most individuals are getting info from mobile devices and other computer devices. If your fingers are itching to be creative why don't you make a selection of banners than can be used on unit web sites and on social media; including cover photos for the new social media page formats. Jeff Carlson, Maj, CAP PAO -----Original Message----- From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM Sent: Saturday, June 28, 2014 5:58 PM To: CAP Public Affairs Officers Subject: [PAO] Marketing question This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. - What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? - What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? - Do you perceive a need for tschotchkies - key chains, stress balls, stuff like that - and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov. DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: jcarlson at flwg.us CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao From djessmer at cap.gov Sat Jun 28 19:03:50 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sat, 28 Jun 2014 20:03:50 -0400 Subject: [PAO] Marketing question In-Reply-To: <059601cf932d$42d720c0$c8856240$@flwg.us> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <059601cf932d$42d720c0$c8856240$@flwg.us> Message-ID: <25659419-44EC-44BB-8990-4B1749735AEA@cap.gov> Jeff — I'll reply to you off the list. DEJ DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 20:01 , Jeff Carlson, Grp 5 HQ wrote: > Doug, > I am certain recruiting has the greatest need for most of the visuals you > reference. I hope you coordinate with them. Don't you think Vanguard would > be selling more tchotchkes if the market was there? > > The greatest need I see as far as CAP's branding efforts is information. I > typically get a room of blank stares when I ask "How many know that CAP has > a branding campaign?". When I draw the conversation out, most people focus > on the logo and miss the concept of brand image. NHQ has done a poor job of > helping the general membership understand the branding standard. Building a > brand image is difficult for a corporation with deep pockets, let alone a > non-profit like CAP. > > CAP is not an organization that you can toss an edict from the tower, > repetition is necessary. Just ask the safety program, or those trying to > reduce hangar rash. You could save a bushel full of coins by putting more > emphasis on educating members, on a regular basis, about the goals of CAP's > national branding project. > > Marketing trends say most individuals are getting info from mobile devices > and other computer devices. If your fingers are itching to be creative why > don't you make a selection of banners than can be used on unit web sites and > on social media; including cover photos for the new social media page > formats. > > Jeff Carlson, Maj, CAP > PAO > > > -----Original Message----- > From: cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. > JESSMER, Lt Col, CAP CAP/PM > Sent: Saturday, June 28, 2014 5:58 PM > To: CAP Public Affairs Officers > Subject: [PAO] Marketing question > > This may be the first of a few questions I ask, just to better assess the > marketing needs in the field, and as I'm in the midst of a branding project > for CAP. This may be a little random, but there is a method to the madness, > so bear with me. > > - What's the need right now for posters, brochures, flyers, et al., and what > do you think would help better tell our story? What would you change about > what we're doing now? > > - What do you see as flaws in CAP's branding, whether it's in the visuals, > the brand message or overall messaging? > > - Do you perceive a need for tschotchkies - key chains, stress balls, stuff > like that - and since budgets are as they are, if online ordering (let's > say, from eServices) were stood up, or if preferred vendors were identified, > would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it > is addressed and may contain information that is privileged or otherwise > protected from disclosure. Do not disseminate this message without the > sender's approval. If you received this message in error, please notify the > sender by reply e-mail and delete all copies of this message. > > _______________________________________________ > Subscribed Email Address: jcarlson at flwg.us CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > _______________________________________________ > Subscribed Email Address: djessmer at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From thomtra at aol.com Sat Jun 28 19:35:34 2014 From: thomtra at aol.com (Thomas) Date: Sat, 28 Jun 2014 17:35:34 -0700 Subject: [PAO] Marketing question In-Reply-To: <059601cf932d$42d720c0$c8856240$@flwg.us> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <059601cf932d$42d720c0$c8856240$@flwg.us> Message-ID: <12077B18-E477-462E-A965-62346C2EB0B4@aol.com> Well stated. Especially from the social media standpoint. Having plug and play social/web site Materials would be welcomed by many units that may not have the technical skills to do stuff Solo. Sent from my iPad On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" wrote: > Doug, > I am certain recruiting has the greatest need for most of the visuals you > reference. I hope you coordinate with them. Don't you think Vanguard would > be selling more tchotchkes if the market was there? > > The greatest need I see as far as CAP's branding efforts is information. I > typically get a room of blank stares when I ask "How many know that CAP has > a branding campaign?". When I draw the conversation out, most people focus > on the logo and miss the concept of brand image. NHQ has done a poor job of > helping the general membership understand the branding standard. Building a > brand image is difficult for a corporation with deep pockets, let alone a > non-profit like CAP. > > CAP is not an organization that you can toss an edict from the tower, > repetition is necessary. Just ask the safety program, or those trying to > reduce hangar rash. You could save a bushel full of coins by putting more > emphasis on educating members, on a regular basis, about the goals of CAP's > national branding project. > > Marketing trends say most individuals are getting info from mobile devices > and other computer devices. If your fingers are itching to be creative why > don't you make a selection of banners than can be used on unit web sites and > on social media; including cover photos for the new social media page > formats. > > Jeff Carlson, Maj, CAP > PAO > > > -----Original Message----- > From: cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. > JESSMER, Lt Col, CAP CAP/PM > Sent: Saturday, June 28, 2014 5:58 PM > To: CAP Public Affairs Officers > Subject: [PAO] Marketing question > > This may be the first of a few questions I ask, just to better assess the > marketing needs in the field, and as I'm in the midst of a branding project > for CAP. This may be a little random, but there is a method to the madness, > so bear with me. > > - What's the need right now for posters, brochures, flyers, et al., and what > do you think would help better tell our story? What would you change about > what we're doing now? > > - What do you see as flaws in CAP's branding, whether it's in the visuals, > the brand message or overall messaging? > > - Do you perceive a need for tschotchkies - key chains, stress balls, stuff > like that - and since budgets are as they are, if online ordering (let's > say, from eServices) were stood up, or if preferred vendors were identified, > would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it > is addressed and may contain information that is privileged or otherwise > protected from disclosure. Do not disseminate this message without the > sender's approval. If you received this message in error, please notify the > sender by reply e-mail and delete all copies of this message. > > _______________________________________________ > Subscribed Email Address: jcarlson at flwg.us CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > _______________________________________________ > Subscribed Email Address: THOMTRA at aol.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao From hertelpcap at att.net Sun Jun 29 10:14:12 2014 From: hertelpcap at att.net (Lt Col Paul Hertel) Date: Sun, 29 Jun 2014 10:14:12 -0500 Subject: [PAO] CAP-PAO Digest, Vol 53, Issue 2 In-Reply-To: References: Message-ID: <000c01cf93ac$c936e630$5ba4b290$@net> I echo that hardly anyone knows there is a branding program. From Jeff: " You could save a bushel full of coins by putting more emphasis on educating members, on a regular basis, about the goals of CAP's national branding project." Totally agree. Does CAP need posters and "stuff"? It works. How well does it work? I like the social media, banner, plug and play suggestions very much. I recall the Civil Air Patrol Tactical To Practical episode. Kind of like an infomercial. If CAP could work with the USAF Defense Media Agency to produce commercials and infomercials about CAP? Of course it costs money to air these but.............. They could be used for social media as well. V/R PAUL HERTEL, Lt Col, CAP Chief of Staff Public Affairs Officer Illinois Wing 618-416-5180 -----Original Message----- From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of cap-pao-request at lists.sempervigilans.org Sent: Sunday, June 29, 2014 7:00 AM To: cap-pao at lists.sempervigilans.org Subject: CAP-PAO Digest, Vol 53, Issue 2 Well stated. Especially from the social media standpoint. Having plug and play social/web site Materials would be welcomed by many units that may not have the technical skills to do stuff Solo. Sent from my iPad On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" wrote: > Doug, > I am certain recruiting has the greatest need for most of the visuals you > reference. I hope you coordinate with them. Don't you think Vanguard would > be selling more tchotchkes if the market was there? > > The greatest need I see as far as CAP's branding efforts is > information. I typically get a room of blank stares when I ask "How > many know that CAP has a branding campaign?". When I draw the > conversation out, most people focus on the logo and miss the concept > of brand image. NHQ has done a poor job of helping the general > membership understand the branding standard. Building a brand image > is difficult for a corporation with deep pockets, let alone a non-profit like CAP. > > CAP is not an organization that you can toss an edict from the tower, > repetition is necessary. Just ask the safety program, or those trying > to reduce hangar rash. You could save a bushel full of coins by > putting more emphasis on educating members, on a regular basis, about the goals of CAP's > national branding project. > > Marketing trends say most individuals are getting info from mobile > devices and other computer devices. If your fingers are itching to be > creative why don't you make a selection of banners than can be used on > unit web sites and on social media; including cover photos for the new > social media page formats. > > Jeff Carlson, Maj, CAP > PAO > > > -----Original Message----- > From: cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. > JESSMER, Lt Col, CAP CAP/PM > Sent: Saturday, June 28, 2014 5:58 PM > To: CAP Public Affairs Officers > Subject: [PAO] Marketing question > > This may be the first of a few questions I ask, just to better assess > the marketing needs in the field, and as I'm in the midst of a > branding project for CAP. This may be a little random, but there is a > method to the madness, so bear with me. > > - What's the need right now for posters, brochures, flyers, et al., > and what do you think would help better tell our story? What would you > change about what we're doing now? > > - What do you see as flaws in CAP's branding, whether it's in the > visuals, the brand message or overall messaging? > > - Do you perceive a need for tschotchkies - key chains, stress balls, > stuff like that - and since budgets are as they are, if online > ordering (let's say, from eServices) were stood up, or if preferred > vendors were identified, would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to > which it is addressed and may contain information that is privileged > or otherwise protected from disclosure. Do not disseminate this > message without the sender's approval. If you received this message in > error, please notify the sender by reply e-mail and delete all copies of this message. > From ssolomon at cap.gov Sun Jun 29 10:45:04 2014 From: ssolomon at cap.gov (Steven Solomon) Date: Sun, 29 Jun 2014 08:45:04 -0700 Subject: [PAO] Social Media Across Agencies In-Reply-To: <001201cf92f2$2c2f6c00$848e4400$@comcast.net> References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> <019701cf92eb$6e923840$4bb6a8c0$@austin.rr.com> <001201cf92f2$2c2f6c00$848e4400$@comcast.net> Message-ID: Hi Doug. I haven't talked to you in ages! How're you doing? Oh wait. This is one-on-one. Sorry. Never mind. Regards, Steven STEVEN SOLOMON, Lt Col, CAP National Public Affairs Officer Civil Air Patrol National Headquarters 105 South Hansell St., Building 714 Maxwell AFB AL 36112-5937 s solomon at cap.gov Cell: 240-505-6279 * [image: CAP Prop Logo 2012 small] ... Citizens Serving Communities* [image: cid:image001.png at 01CE2BC7.1FAC87D0] [image: cid:image002.png at 01CE2BC7.1FAC87D0] [image: cid:image003.png at 01CE2BC7.1FAC87D0] On Sat, Jun 28, 2014 at 9:58 AM, Doug Barth wrote: > I apologize for this email going to the server list.. > > But > > > > Can we please not use the distribution list for one-on-one discussions? > > > > Thank you > > > > Major Douglas Barth, CAP > > Group 2 > > Maryland Wing > > > > *From:* cap-pao-bounces at lists.sempervigilans.org [mailto: > cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Arthur Woodgate > *Sent:* Saturday, June 28, 2014 12:10 PM > *To:* 'CAP Public Affairs Officers' > > *Subject:* Re: [PAO] Social Media Across Agencies > > > > Sorry, Paul. I cannot attend. > > Have a great time, > > Arthur ~ > > > > *From:* cap-pao-bounces at lists.sempervigilans.org [ > mailto:cap-pao-bounces at lists.sempervigilans.org > ] *On Behalf Of *Cianciolo, Lt > Col, Paul > *Sent:* Saturday, June 28, 2014 9:05 AM > *To:* CAP PAO Listserv > *Subject:* Re: [PAO] Social Media Across Agencies > > > > Thanks. Will I see you in Vegas? > > Lt Col Paul Cianciolo > Sent from my Droid DNA > > On Jun 28, 2014 8:29 AM, "Arthur Woodgate" > wrote: > > Thanks, Paul. Very useful. > > Arthur ~ > > __________________________________ > > ARTHUR E. WOODGATE, Lt. Col., CAP > > Director of Public Affairs & Director of Organizational Excellence > > Southwest Region > > Civil Air Patrol - "Citizens Serving Communities" > > 512.432.0231 > > 512.547.6997 <<< VoIP (secondary) > > 512.567.1935 (cell - not always on) > > awoodgate at austin.rr.com > > > > *From:* cap-pao-bounces at lists.sempervigilans.org [mailto: > cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Cianciolo, Lt > Col, Paul > *Sent:* Friday, June 27, 2014 1:47 PM > *To:* CAP PAO Listserv > *Subject:* [PAO] Social Media Across Agencies > > > > PAOs & ICs, > > This attached 5 page document is worth taking a moment to read. It's an > annex from FEMA's Standard Operating Procedures > for emergency > support, and it addresses the use of social media and websites across > different agencies to streamline working together under a common message -- > something CAP inherently lacks. Reading through and understanding this will > help us grow as an organization. There's a good analysis from Hurricane > Sandy too. > > This document came up during a discussion this week with the social media > and content managers across federal agencies in response to the > inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have > seen it in the news ... > > *When you read through this, think of it from two different viewpoints: 1. > as CAP supporting another agency during an emergency like Hurricane Sandy; > and 2. as a unit within CAP supporting NHQ. *Here's some takeaways I got > from this. > > - Think before setting up a social media account for a specific > mission and/or activity. It will probably hurting the overall communication > effort. > - Use already established channels of communication. > - Cross-link other agencies and/or units content. > - Point back to the lead agencies and/or NHQ's social media accounts. > - Stay within agencies and/or the CAP unit's lanes when creating > content for social media and websites. > - The preferred content on social media sites are updates that are > easy to read and comprehend in an easily digestible format, preferably with > actionable public safety information. > > *This information came to be through my work at FAA, but I thought it as > relevant and important enough to share here. It's also a good overview for > ICs who may not understand what social media can do for a mission. * > > > > Paul > > > v/r > -- > > > *PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing* > > Cell: 301-751-2011 > > Work: 202-385-9599 (@FAA) > > > ------------------------------ > > > *Civil Air Patrol National Capital Wing**"Citizens Serving Communities: > Above and Beyond"* > > > *CFC Charity #26757**www.NatCapWing.org* > > > > > _______________________________________________ > Subscribed Email Address: pa at natcapwg.cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > ------------------------------ > > > *Civil Air Patrol National Capital Wing**"Citizens Serving Communities: > Above and Beyond"* > > > *CFC Charity #26757**www.NatCapWing.org* > > > > _______________________________________________ > Subscribed Email Address: ssolomon at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.png Type: image/png Size: 2110 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image003.png Type: image/png Size: 1566 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image001.jpg Type: image/jpeg Size: 1370 bytes Desc: not available URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: image002.png Type: image/png Size: 2324 bytes Desc: not available URL: From jaimielhenson at fuse.net Sun Jun 29 12:22:54 2014 From: jaimielhenson at fuse.net (jaimielhenson at fuse.net) Date: Sun, 29 Jun 2014 13:22:54 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> Message-ID: <1566455660.27503716.1404062574403.JavaMail.root@md10.cincibell.synacor.com> Yea!!! We need tools of all kinds! The posters need updated - new graphics, pictures, message. Ensure inclusion of all aspects of CAP - leadership, emergency services, aerospace, blues, bdus, pts, fun - male and female, senior member and cadet. They seem a little old school (we have had the same ones since before I joined over 10 year ago...) I am sure the one cadet is married with several children by now! :) The recruitment cards are great! Small, easy to carry and hand out. Would like to have for seniors, cadets, pilots and teachers. Could really use mailable postcard! Picture, short message, website on front, blank on back for focused message from unit/group/wing, etc.. Great for follow up to events, activities, recruiting events, etc... I don't really see any flaws other than just updating the visuals (see above.) Yes, but useful ones and ones that can be used as conversation starters: key chains are great, window stickers, and definitely something that can be used at festivals, fairs, airshows, visits, etc... as a learning giveaway: balsa wood flyers with CAP info on them (teaches AE message and promotes CAP) for example. Stress balls, pencils, etc... just seem to be a waste of money. Something that kids could carry or use at school...that would be a great recruitment tool (locker magnet maybe?) Printable materials as well: airplane coloring sheets with CAP info on them; the old colored CAP paper airplane, etc... I do several "give away" events a year - kids 12 and older sign up for a model airplane. I follow up with a "John Smith won!" letter and information about CAP. A model Cessna with CAP markings would be awesome!! I generally spend about $20 a model. If the prices are reasonable and the product is useable, yes, I would use whatever means necessary to have materials to use for recruiting. Thanks for addressing this! Truly needed... Jaimie Henson, Maj. Public Affairs Officer Kentucky Wing Civil Air Patrol ----- Original Message ----- From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" To: "CAP Public Affairs Officers" Sent: Saturday, June 28, 2014 5:58:16 PM Subject: [PAO] Marketing question This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov. DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From jaimielhenson at fuse.net Sun Jun 29 12:24:21 2014 From: jaimielhenson at fuse.net (jaimielhenson at fuse.net) Date: Sun, 29 Jun 2014 13:24:21 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: <12077B18-E477-462E-A965-62346C2EB0B4@aol.com> Message-ID: <1626599007.27505152.1404062661251.JavaMail.root@md10.cincibell.synacor.com> I second that!! Jaimie Henson Kentucky ----- Original Message ----- From: "Thomas" To: jcarlson at flwg.us, "CAP Public Affairs Officers" Sent: Saturday, June 28, 2014 8:35:34 PM Subject: Re: [PAO] Marketing question Well stated. Especially from the social media standpoint. Having plug and play social/web site Materials would be welcomed by many units that may not have the technical skills to do stuff Solo. Sent from my iPad On Jun 28, 2014, at 5:01 PM, "Jeff Carlson, Grp 5 HQ" wrote: > Doug, > I am certain recruiting has the greatest need for most of the visuals you > reference. I hope you coordinate with them. Don't you think Vanguard would > be selling more tchotchkes if the market was there? > > The greatest need I see as far as CAP's branding efforts is information. I > typically get a room of blank stares when I ask "How many know that CAP has > a branding campaign?". When I draw the conversation out, most people focus > on the logo and miss the concept of brand image. NHQ has done a poor job of > helping the general membership understand the branding standard. Building a > brand image is difficult for a corporation with deep pockets, let alone a > non-profit like CAP. > > CAP is not an organization that you can toss an edict from the tower, > repetition is necessary. Just ask the safety program, or those trying to > reduce hangar rash. You could save a bushel full of coins by putting more > emphasis on educating members, on a regular basis, about the goals of CAP's > national branding project. > > Marketing trends say most individuals are getting info from mobile devices > and other computer devices. If your fingers are itching to be creative why > don't you make a selection of banners than can be used on unit web sites and > on social media; including cover photos for the new social media page > formats. > > Jeff Carlson, Maj, CAP > PAO > > > -----Original Message----- > From: cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of DOUGLAS E. > JESSMER, Lt Col, CAP CAP/PM > Sent: Saturday, June 28, 2014 5:58 PM > To: CAP Public Affairs Officers > Subject: [PAO] Marketing question > > This may be the first of a few questions I ask, just to better assess the > marketing needs in the field, and as I'm in the midst of a branding project > for CAP. This may be a little random, but there is a method to the madness, > so bear with me. > > - What's the need right now for posters, brochures, flyers, et al., and what > do you think would help better tell our story? What would you change about > what we're doing now? > > - What do you see as flaws in CAP's branding, whether it's in the visuals, > the brand message or overall messaging? > > - Do you perceive a need for tschotchkies - key chains, stress balls, stuff > like that - and since budgets are as they are, if online ordering (let's > say, from eServices) were stood up, or if preferred vendors were identified, > would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it > is addressed and may contain information that is privileged or otherwise > protected from disclosure. Do not disseminate this message without the > sender's approval. If you received this message in error, please notify the > sender by reply e-mail and delete all copies of this message. > > _______________________________________________ > Subscribed Email Address: jcarlson at flwg.us CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > _______________________________________________ > Subscribed Email Address: THOMTRA at aol.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From djessmer at cap.gov Sun Jun 29 15:30:37 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sun, 29 Jun 2014 16:30:37 -0400 Subject: [PAO] Social Media Across Agencies In-Reply-To: References: <013201cf92cc$92e2bb30$b8a83190$@austin.rr.com> <019701cf92eb$6e923840$4bb6a8c0$@austin.rr.com> <001201cf92f2$2c2f6c00$848e4400$@comcast.net> Message-ID: Steven, it's been at least a good year or so. Had a little crisis to tend to in the interim, and while it was a whole lot of nothing, it knocked me out for a while. Things are good. I'm no longer in newspaper journalism — and while I miss the deadlines, the adrenalin, the post-deadline camaraderie (well, not the booze part) and the satisfaction of doing great work, I don't miss the hours, the politics, the nearsightedness and the constant fear of another round of individual stealth layoffs as most of the industry circles the drain. I'm in marketing for a well-known faith-based nonprofit these days (it even has its own popular theme song, and it appears I've become a brand expert), still living in Clearwater, and heavily involved in ministry and in my daughter's life. I've gone through quite the metamorphosis, it appears, whether it's shifting to daylight hours, reconnecting with my core beliefs, or living a cause. Or knowing when to use that stupid Oxford comma I just threw in. And the process (for all of us, really) never ends, and won't until the day six people carry us out in boxes. And yes, I see I just hit "reply," too, but I don't mind. Wouldn't be the first time I opened my mouth and apologized later, I'm sure.... and whomever it was who said we should take the one-on-ones off the list, I'm gonna pull rank this one time. Everyone probably ought to know who I am, anyway, right? :) DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 29 Jun 2014, at 11:45 , Steven Solomon wrote: > Hi Doug. I haven't talked to you in ages! How're you doing? Oh wait. This is one-on-one. Sorry. Never mind. > > Regards, > Steven > > > STEVEN SOLOMON, Lt Col, CAP > National Public Affairs Officer > Civil Air Patrol National Headquarters > 105 South Hansell St., Building 714 > Maxwell AFB AL 36112-5937 > ssolomon at cap.gov > Cell: 240-505-6279 > > > > ... Citizens Serving Communities > > > > > > > > > On Sat, Jun 28, 2014 at 9:58 AM, Doug Barth wrote: > I apologize for this email going to the server list.. > > But > > > > Can we please not use the distribution list for one-on-one discussions? > > > > Thank you > > > > Major Douglas Barth, CAP > > Group 2 > > Maryland Wing > > > > From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Arthur Woodgate > Sent: Saturday, June 28, 2014 12:10 PM > To: 'CAP Public Affairs Officers' > > > Subject: Re: [PAO] Social Media Across Agencies > > > > > Sorry, Paul. I cannot attend. > > Have a great time, > > Arthur ~ > > > > From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul > Sent: Saturday, June 28, 2014 9:05 AM > To: CAP PAO Listserv > Subject: Re: [PAO] Social Media Across Agencies > > > > Thanks. Will I see you in Vegas? > > Lt Col Paul Cianciolo > Sent from my Droid DNA > > On Jun 28, 2014 8:29 AM, "Arthur Woodgate" wrote: > > Thanks, Paul. Very useful. > > Arthur ~ > > __________________________________ > > ARTHUR E. WOODGATE, Lt. Col., CAP > > Director of Public Affairs & Director of Organizational Excellence > > Southwest Region > > Civil Air Patrol - "Citizens Serving Communities" > > 512.432.0231 > > 512.547.6997 <<< VoIP (secondary) > > 512.567.1935 (cell - not always on) > > awoodgate at austin.rr.com > > > > From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Cianciolo, Lt Col, Paul > Sent: Friday, June 27, 2014 1:47 PM > To: CAP PAO Listserv > Subject: [PAO] Social Media Across Agencies > > > > PAOs & ICs, > > This attached 5 page document is worth taking a moment to read. It's an annex from FEMA's Standard Operating Procedures for emergency support, and it addresses the use of social media and websites across different agencies to streamline working together under a common message -- something CAP inherently lacks. Reading through and understanding this will help us grow as an organization. There's a good analysis from Hurricane Sandy too. > > This document came up during a discussion this week with the social media and content managers across federal agencies in response to the inappropriate "help me, I'm poor" tweet that came from FAFSA. You may have seen it in the news ... > > When you read through this, think of it from two different viewpoints: 1. as CAP supporting another agency during an emergency like Hurricane Sandy; and 2. as a unit within CAP supporting NHQ. Here's some takeaways I got from this. > > Think before setting up a social media account for a specific mission and/or activity. It will probably hurting the overall communication effort. > Use already established channels of communication. > Cross-link other agencies and/or units content. > Point back to the lead agencies and/or NHQ's social media accounts. > Stay within agencies and/or the CAP unit's lanes when creating content for social media and websites. > The preferred content on social media sites are updates that are easy to read and comprehend in an easily digestible format, preferably with actionable public safety information. > This information came to be through my work at FAA, but I thought it as relevant and important enough to share here. It's also a good overview for ICs who may not understand what social media can do for a mission. > > > > Paul > > > v/r > -- > PAUL S. CIANCIOLO, Lt Col, CAP > Public Affairs Officer > National Capital Wing > > Cell: 301-751-2011 > > Work: 202-385-9599 (@FAA) > > > > Civil Air Patrol National Capital Wing > "Citizens Serving Communities: Above and Beyond" > > CFC Charity #26757 > www.NatCapWing.org > > > > > _______________________________________________ > Subscribed Email Address: pa at natcapwg.cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > > Civil Air Patrol National Capital Wing > "Citizens Serving Communities: Above and Beyond" > > CFC Charity #26757 > www.NatCapWing.org > > > > > _______________________________________________ > Subscribed Email Address: ssolomon at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > _______________________________________________ > Subscribed Email Address: djessmer at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From djessmer at cap.gov Sun Jun 29 15:39:03 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sun, 29 Jun 2014 16:39:03 -0400 Subject: [PAO] Marketing question In-Reply-To: <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> Message-ID: <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. > > — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? > > — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? > > — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. > -------------- next part -------------- An HTML attachment was scrubbed... URL: From jaimielhenson at fuse.net Sun Jun 29 21:07:35 2014 From: jaimielhenson at fuse.net (jaimielhenson at fuse.net) Date: Sun, 29 Jun 2014 22:07:35 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> Message-ID: <561778807.28006092.1404094055796.JavaMail.root@md10.cincibell.synacor.com> One more idea...plastic yard signs...I was getting ready to look into these for the Wing, but having them available to all Wings/Units nation wide with a common look and message would be great! Jaimie Henson Kentucky ----- Original Message ----- From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" To: "CAP Public Affairs Officers" Sent: Sunday, June 29, 2014 4:39:03 PM Subject: Re: [PAO] Marketing question Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM < djessmer at cap.gov > wrote: This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov . DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From djessmer at cap.gov Sun Jun 29 21:21:22 2014 From: djessmer at cap.gov (DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM) Date: Sun, 29 Jun 2014 22:21:22 -0400 Subject: [PAO] Marketing question In-Reply-To: <561778807.28006092.1404094055796.JavaMail.root@md10.cincibell.synacor.com> References: <561778807.28006092.1404094055796.JavaMail.root@md10.cincibell.synacor.com> Message-ID: Great idea. They're easy to design (just a PDF will do). Maybe if we can put out an approved design, they can be locally reproduced? DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 29 Jun 2014, at 22:07 , jaimielhenson at fuse.net wrote: > One more idea...plastic yard signs...I was getting ready to look into these for the Wing, but having them available to all Wings/Units nation wide with a common look and message would be great! > > Jaimie Henson > Kentucky > > From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" > To: "CAP Public Affairs Officers" > Sent: Sunday, June 29, 2014 4:39:03 PM > Subject: Re: [PAO] Marketing question > > Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. > > On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > > This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. > > — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? > > — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? > > — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. > > > > _______________________________________________ > Subscribed Email Address: JaimieLHenson at fuse.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > _______________________________________________ > Subscribed Email Address: djessmer at cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From wweiler at flwg.us Mon Jun 30 00:28:21 2014 From: wweiler at flwg.us (Bill Weiler CAP) Date: Mon, 30 Jun 2014 01:28:21 -0400 Subject: [PAO] Marketing question Message-ID: <6c98e79c$210552b6$709b61cb$@flwg.us> While recruiting members is a major activity, with our rapidly changing missions due to 406 replacing 121.5 SARs we need to be recruiting customers to keep the members busy and fulfilled. I have raised this issue with NHQ for years and PA said it's not their job and referred me to Operations. The response from Ops has always been that our "valid" customers know who we are. We have had a booth at EOC conventions where less than 30% of the county EOC directors had ever heard of us, and even fewer knew how to request our services. We have no national material for this type event or individual meetings with potential customers from EOC staff to sheriff and FD departments. A few years ago I made a poster showing some of our ES activities and had many sheriffs and FDs in smaller counties taking notes about how to go through their state EOC or directly to AFRCC or the NOC to request help in locations that have no local aviation support or active local Red Cross units. So much for having our customers know who we are or what we can offer. In Florida, we still get 50-60 active AFRCC missions a year, but with many 406 searches we don't need all of the resources we've used in the past. Because of the lack of active missions, I've seen plenty of members leave CAP for the Coast Guard Auxiliary, Red Cross, and other volunteer ES organizations because they felt they weren't being utilized or appreciated. We can only assure our relevance by listening to our customers and responding with services that meet their needs, and without customers, we don't need to be recruiting some of the categories of new members. As for member recruiting, I've never seen any marketing research to know exactly the demographics of who we're recruiting and who we have the best retention numbers with. It has always appeared we're standing up saying here we are, without any real targeting for members that are the best fit. Recruiting material for a home school convention should be different from material trying to recruit seniors on an airbase. This is an issue whether recruiting members, sponsors, or customers. I'd like to see a catalogue of CAP services to hand out to potential customers, and have PA help sell customer requests to Ops when we have a service that could get us good community publicity. I love the idea of being able to quickly get locally produced CAP material to fit the needs. We get a good local citizen response when we have small yard signs pointing the way to a SAREX or other weekend activity. We also would like the ability to locally create more event T-Shirts and even specific handout trinkets, but we're told we're limited in what we can do with a CAP logo because of contractual obligations to Vanguard. That chills many good ideas for fear of stepping over a line that most don't understand about Vanguard's exclusive lock on certain CAP items. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Bill Weiler, Maj CAP Florida Wing Civil Air Patrol 913.488.5392 FLCAP 218 wweiler at flwg.us ---------------------------------------- From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" Sent: Sunday, June 29, 2014 4:40 PM To: "CAP Public Affairs Officers" Subject: Re: [PAO] Marketing question Hey, everyone, so far, got some great ideas, which is what I wanted - I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. - What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? - What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? - Do you perceive a need for tschotchkies - key chains, stress balls, stuff like that - and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov. DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. -------------- next part -------------- An HTML attachment was scrubbed... URL: From jaimielhenson at fuse.net Mon Jun 30 07:39:25 2014 From: jaimielhenson at fuse.net (jaimielhenson at fuse.net) Date: Mon, 30 Jun 2014 08:39:25 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: Message-ID: <848953981.28512550.1404131965341.JavaMail.root@md10.cincibell.synacor.com> That would work. ----- Original Message ----- From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" To: "CAP Public Affairs Officers" Sent: Sunday, June 29, 2014 10:21:22 PM Subject: Re: [PAO] Marketing question Great idea. They're easy to design (just a PDF will do). Maybe if we can put out an approved design, they can be locally reproduced? DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 29 Jun 2014, at 22:07 , jaimielhenson at fuse.net wrote: One more idea...plastic yard signs...I was getting ready to look into these for the Wing, but having them available to all Wings/Units nation wide with a common look and message would be great! Jaimie Henson Kentucky ----- Original Message ----- From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" < djessmer at cap.gov > To: "CAP Public Affairs Officers" < cap-pao at lists.sempervigilans.org > Sent: Sunday, June 29, 2014 4:39:03 PM Subject: Re: [PAO] Marketing question Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM < djessmer at cap.gov > wrote:
This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov . DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _______________________________________________ Subscribed Email Address: djessmer at cap.gov CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao
_______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From documentsguy at aol.com Mon Jun 30 08:33:18 2014 From: documentsguy at aol.com (Bruce Kipp) Date: Mon, 30 Jun 2014 09:33:18 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: References: <561778807.28006092.1404094055796.JavaMail.root@md10.cincibell.synacor.com> Message-ID: <8D1627EFCA58226-2524-29046@webmail-d281.sysops.aol.com> I've always thought that a smallish CAP flag like the one people fly from their porches might be a good idea. A CAP flag flapping in the breeze would be eye-catching. ^ Bruce Kipp, Major, CAP Public Affairs Officer, South Dakota Wing Phone: 605-261-4507 Email: paa.sdwg at gmail.com -----Original Message----- From: DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM To: CAP Public Affairs Officers Sent: Sun, Jun 29, 2014 9:22 pm Subject: Re: [PAO] Marketing question Great idea. They're easy to design (just a PDF will do). Maybe if we can put out an approved design, they can be locally reproduced? DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 29 Jun 2014, at 22:07 , jaimielhenson at fuse.net wrote: One more idea...plastic yard signs...I was getting ready to look into these for the Wing, but having them available to all Wings/Units nation wide with a common look and message would be great! Jaimie Henson Kentucky From: "DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM" To: "CAP Public Affairs Officers" Sent: Sunday, June 29, 2014 4:39:03 PM Subject: Re: [PAO] Marketing question Hey, everyone, so far, got some great ideas, which is what I wanted — I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. On 28 Jun 2014, at 17:58 , DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov. DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _______________________________________________ Subscribed Email Address: djessmer at cap.gov CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _______________________________________________ Subscribed Email Address: documentsguy at aol.com CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From michael at themareks.com Mon Jun 30 10:15:48 2014 From: michael at themareks.com (Michael Marek) Date: Mon, 30 Jun 2014 09:15:48 -0600 Subject: [PAO] Marketing question In-Reply-To: <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> Message-ID: <53B17F24.3030703@themareks.com> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > Hey, everyone, so far, got some great ideas, which is what I wanted — I > was more interested in seeking ideas and input than getting direct > answers to my questions, anyway. I'm hoping we can get some folks to put > our heads together and make them work. Keep those cards and letters > coming... I am not sure that CAP's "brand promise" is well understood in the field. I don't believe that I have ever seen a strategic message brief explaining it. Once we know what our brand promise is, and our strategic messages, we need to find ways to integrate them from top to bottom in the organization, i.e. get everyone telling the same story. Otherwise, people invent their own, based on their local vision. -Michael- From karenc at smyth.net Mon Jun 30 10:51:40 2014 From: karenc at smyth.net (Karen Copenhaver) Date: Mon, 30 Jun 2014 11:51:40 -0400 Subject: [PAO] Marketing question In-Reply-To: <53B17F24.3030703@themareks.com> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> Message-ID: <53B1878C.4030708@smyth.net> /This would be a great subject to address at the national board. Once we understand what the "brand promise" is, then a specific strategy can be developed to address our target audiences. Being consistent in our market strategy is crucial, as Michael said, everyone should tell the same story from the larger perspective. However, lets not mix-up the two ... "marketing" and "public relations" are two different strategies requiring different approaches. One item that even confuses me.... is why we keep changing our "branding slogans"...... we've had several over the years. It adds to the overall "branding" confusion for our public. Karen~ / > On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: >> Hey, everyone, so far, got some great ideas, which is what I wanted — I >> was more interested in seeking ideas and input than getting direct >> answers to my questions, anyway. I'm hoping we can get some folks to put >> our heads together and make them work. Keep those cards and letters >> coming... > > I am not sure that CAP's "brand promise" is well understood in the > field. I don't believe that I have ever seen a strategic message > brief explaining it. > > Once we know what our brand promise is, and our strategic messages, we > need to find ways to integrate them from top to bottom in the > organization, i.e. get everyone telling the same story. Otherwise, > people invent their own, based on their local vision. > > > -Michael- > > > > > > _______________________________________________ > Subscribed Email Address: karenc at smyth.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com -------------- next part -------------- An HTML attachment was scrubbed... URL: From awoodgate at austin.rr.com Mon Jun 30 11:04:54 2014 From: awoodgate at austin.rr.com (Arthur Woodgate) Date: Mon, 30 Jun 2014 11:04:54 -0500 Subject: [PAO] Marketing question In-Reply-To: <53B1878C.4030708@smyth.net> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> <53B1878C.4030708@smyth.net> Message-ID: <036a01cf947d$08469520$18d3bf60$@austin.rr.com> I always liked Missions for America best. Arthur ~ From: cap-pao-bounces at lists.sempervigilans.org [mailto:cap-pao-bounces at lists.sempervigilans.org] On Behalf Of Karen Copenhaver Sent: Monday, June 30, 2014 10:52 AM To: CAP Public Affairs Officers Subject: Re: [PAO] Marketing question This would be a great subject to address at the national board. Once we understand what the "brand promise" is, then a specific strategy can be developed to address our target audiences. Being consistent in our market strategy is crucial, as Michael said, everyone should tell the same story from the larger perspective. However, lets not mix-up the two ... "marketing" and "public relations" are two different strategies requiring different approaches. One item that even confuses me.... is why we keep changing our "branding slogans"...... we've had several over the years. It adds to the overall "branding" confusion for our public. Karen~ On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: Hey, everyone, so far, got some great ideas, which is what I wanted - I was more interested in seeking ideas and input than getting direct answers to my questions, anyway. I'm hoping we can get some folks to put our heads together and make them work. Keep those cards and letters coming... I am not sure that CAP's "brand promise" is well understood in the field. I don't believe that I have ever seen a strategic message brief explaining it. Once we know what our brand promise is, and our strategic messages, we need to find ways to integrate them from top to bottom in the organization, i.e. get everyone telling the same story. Otherwise, people invent their own, based on their local vision. -Michael- _______________________________________________ Subscribed Email Address: karenc at smyth.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao _____ This email is free from viruses and malware because avast! Antivirus protection is active. -------------- next part -------------- An HTML attachment was scrubbed... URL: From karenc at smyth.net Mon Jun 30 11:30:43 2014 From: karenc at smyth.net (Karen Copenhaver) Date: Mon, 30 Jun 2014 12:30:43 -0400 Subject: [PAO] Marketing question In-Reply-To: <036a01cf947d$08469520$18d3bf60$@austin.rr.com> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> <53B1878C.4030708@smyth.net> <036a01cf947d$08469520$18d3bf60$@austin.rr.com> Message-ID: <53B190B3.9020500@smyth.net> I was going to share that sentiment as well.... as it fits so well. We are Congressionally tasked with three missions... so when this one was chosen, I truly felt it met our purpose of why we we were established. A true professional branding statement. Karen~ On 6/30/2014 12:04 PM, Arthur Woodgate wrote: > > I always liked /Missions for America/ best... > > Arthur ~ > > *From:*cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen > Copenhaver > *Sent:* Monday, June 30, 2014 10:52 AM > *To:* CAP Public Affairs Officers > *Subject:* Re: [PAO] Marketing question > > /This would be a great subject to address at the national board. Once > we understand what the "brand promise" is, then a specific strategy > can be developed to address our target audiences. Being consistent in > our market strategy is crucial, as Michael said, everyone should tell > the same story from the larger perspective. However, lets not mix-up > the two ... "marketing" and "public relations" are two different > strategies requiring different approaches. > > One item that even confuses me.... is why we keep changing our > "branding slogans"...... we've had several over the years. It adds to > the overall "branding" confusion for our public. > > Karen~ > > > > > > / > > On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > > Hey, everyone, so far, got some great ideas, which is what I wanted --- I > was more interested in seeking ideas and input than getting direct > answers to my questions, anyway. I'm hoping we can get some folks to put > our heads together and make them work. Keep those cards and letters > coming... > > > I am not sure that CAP's "brand promise" is well understood in the > field. I don't believe that I have ever seen a strategic message > brief explaining it. > > Once we know what our brand promise is, and our strategic messages, we > need to find ways to integrate them from top to bottom in the > organization, i.e. get everyone telling the same story. Otherwise, > people invent their own, based on their local vision. > > > -Michael- > > > > > > _______________________________________________ > Subscribed Email Address: karenc at smyth.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > > ------------------------------------------------------------------------ > > > > > > This email is free from viruses and malware because avast! Antivirus > protection is active. > > > > _______________________________________________ > Subscribed Email Address: karenc at smyth.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com -------------- next part -------------- An HTML attachment was scrubbed... URL: From michael at themareks.com Mon Jun 30 12:33:43 2014 From: michael at themareks.com (Michael Marek) Date: Mon, 30 Jun 2014 11:33:43 -0600 Subject: [PAO] Marketing question In-Reply-To: <036a01cf947d$08469520$18d3bf60$@austin.rr.com> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> <53B1878C.4030708@smyth.net> <036a01cf947d$08469520$18d3bf60$@austin.rr.com> Message-ID: <53B19F77.9000503@themareks.com> Slogans are not brand promises. Slogans interpret and represent the brand promise, but they are not the promise itself. The promise is largely an internal statement that begins "Civil Air Patrol promised that......" and says something that the public will consider to be important, believable and distinctive. Then the marketing and public relations people present and explain the brand promise to our external audiences using decentralized messages reaching the public from many directions. -Michael- On 6/30/2014 10:04 AM, Arthur Woodgate wrote: > I always liked /Missions for America/ best… > > Arthur ~ > > *From:*cap-pao-bounces at lists.sempervigilans.org > [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen > Copenhaver > *Sent:* Monday, June 30, 2014 10:52 AM > *To:* CAP Public Affairs Officers > *Subject:* Re: [PAO] Marketing question > > /This would be a great subject to address at the national board. Once > we understand what the "brand promise" is, then a specific strategy can > be developed to address our target audiences. Being consistent in our > market strategy is crucial, as Michael said, everyone should tell the > same story from the larger perspective. However, lets not mix-up the two > ... "marketing" and "public relations" are two different strategies > requiring different approaches. > > One item that even confuses me.... is why we keep changing our "branding > slogans"...... we've had several over the years. It adds to the overall > "branding" confusion for our public. > > Karen~ > > > > > > / > > On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: > > Hey, everyone, so far, got some great ideas, which is what I wanted — I > was more interested in seeking ideas and input than getting direct > answers to my questions, anyway. I'm hoping we can get some folks to put > our heads together and make them work. Keep those cards and letters > coming... > > > I am not sure that CAP's "brand promise" is well understood in the > field. I don't believe that I have ever seen a strategic message brief > explaining it. > > Once we know what our brand promise is, and our strategic messages, we > need to find ways to integrate them from top to bottom in the > organization, i.e. get everyone telling the same story. Otherwise, > people invent their own, based on their local vision. > > > -Michael- > > > > > > _______________________________________________ > Subscribed Email Address: karenc at smyth.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > > > ------------------------------------------------------------------------ > > > > > > This email is free from viruses and malware because avast! Antivirus > protection is active. > > > > _______________________________________________ > Subscribed Email Address: michael at themareks.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > From karenc at smyth.net Mon Jun 30 13:12:13 2014 From: karenc at smyth.net (Karen Copenhaver) Date: Mon, 30 Jun 2014 14:12:13 -0400 Subject: [PAO] Marketing question In-Reply-To: <53B19F77.9000503@themareks.com> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> <53B1878C.4030708@smyth.net> <036a01cf947d$08469520$18d3bf60$@austin.rr.com> <53B19F77.9000503@themareks.com> Message-ID: <53B1A87D.1080905@smyth.net> Yes indeed.... I do agree, the slogan does interpret and represents the brand promise... so it becomes part of the marketing strategy. Setting basic fundamentals of the branding effort includes a "promise", and developing strategies for marketing and public relations initiatives, which includes educating all those involved of the primary focus. We have spoken of some of the tools used to "represent", but "marketing" is selling..... "public relations" is image and relationships. I agree Mike....! Karen~ On 6/30/2014 1:33 PM, Michael Marek wrote: > Slogans are not brand promises. Slogans interpret and represent the > brand promise, but they are not the promise itself. > > The promise is largely an internal statement that begins "Civil Air > Patrol promised that......" and says something that the public will > consider to be important, believable and distinctive. > > Then the marketing and public relations people present and explain the > brand promise to our external audiences using decentralized messages > reaching the public from many directions. > > > -Michael- > > > On 6/30/2014 10:04 AM, Arthur Woodgate wrote: >> I always liked /Missions for America/ best… >> >> Arthur ~ >> >> *From:*cap-pao-bounces at lists.sempervigilans.org >> [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen >> Copenhaver >> *Sent:* Monday, June 30, 2014 10:52 AM >> *To:* CAP Public Affairs Officers >> *Subject:* Re: [PAO] Marketing question >> >> /This would be a great subject to address at the national board. Once >> we understand what the "brand promise" is, then a specific strategy can >> be developed to address our target audiences. Being consistent in our >> market strategy is crucial, as Michael said, everyone should tell the >> same story from the larger perspective. However, lets not mix-up the two >> ... "marketing" and "public relations" are two different strategies >> requiring different approaches. >> >> One item that even confuses me.... is why we keep changing our "branding >> slogans"...... we've had several over the years. It adds to the overall >> "branding" confusion for our public. >> >> Karen~ >> >> >> >> >> >> / >> >> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: >> >> Hey, everyone, so far, got some great ideas, which is what I wanted — I >> was more interested in seeking ideas and input than getting direct >> answers to my questions, anyway. I'm hoping we can get some folks to put >> our heads together and make them work. Keep those cards and letters >> coming... >> >> >> I am not sure that CAP's "brand promise" is well understood in the >> field. I don't believe that I have ever seen a strategic message brief >> explaining it. >> >> Once we know what our brand promise is, and our strategic messages, we >> need to find ways to integrate them from top to bottom in the >> organization, i.e. get everyone telling the same story. Otherwise, >> people invent their own, based on their local vision. >> >> >> -Michael- >> >> >> >> >> >> _______________________________________________ >> Subscribed Email Address: karenc at smyth.net >> CAP-PAO mailing list >> CAP-PAO at lists.sempervigilans.org >> >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >> >> >> >> ------------------------------------------------------------------------ >> >> >> >> >> >> This email is free from viruses and malware because avast! Antivirus >> protection is active. >> >> >> >> _______________________________________________ >> Subscribed Email Address: michael at themareks.com >> CAP-PAO mailing list >> CAP-PAO at lists.sempervigilans.org >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >> > > _______________________________________________ > Subscribed Email Address: karenc at smyth.net > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > > --- This email is free from viruses and malware because avast! Antivirus protection is active. http://www.avast.com From alice at mansell.com Mon Jun 30 15:05:21 2014 From: alice at mansell.com (Alice Mansell) Date: Mon, 30 Jun 2014 13:05:21 -0700 Subject: [PAO] Marketing question In-Reply-To: <53B1A87D.1080905@smyth.net> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> <141A030B-83B8-49F3-AF1C-E4D161D4742D@cap.gov> <53B17F24.3030703@themareks.com> <53B1878C.4030708@smyth.net> <036a01cf947d$08469520$18d3bf60$@austin.rr.com> <53B19F77.9000503@themareks.com> <53B1A87D.1080905@smyth.net> Message-ID: Branding? How about looking at some of the most successful "brands" and how they have permeated US society and how they were promulgated? American Red Cross, Boy Scouts, McDonalds, US Marines. All have a symbol, a brand as if burned into cow flesh, instantly recognizable. Some have a simple saying or a bunch of words triggered by that brand - slogan, motto, tune with words, whatever. It took decades for each organization to make the visuals to ingrain their message of "We exist and here's what we do." For example, Norman Rockwell's series of Boy Scout paintings pop into my mind and that triggers memories of the Scout fleur-de-lis pins. http://www.scouting.org/scoutsource/Marketing/Downloads/CurrentLogos.aspx Red Cross annual donation appeals with new posters plastered all over and little metal pins for donors during the 1st half of the 20th Century. http://www.redcross.org/about-us/media-resources/logo/brand-standards I still run into pilots unfamiliar with the CAP propeller and triangle much less our 3 missions chartered by Congress. Why not just focus on how to get our triangle brand and 3 missions out in a consistent manner online with coodinated printed items ready for use December 1. Each year on December 1 update the three lead images' collection for each of the three missions? The Congressional Gold Medal can be a start to build the imagery for this year. Alice Alice Mansell, LtCol, CAP Former CAWG PA On Monday, June 30, 2014, Karen Copenhaver wrote: > Yes indeed.... I do agree, the slogan does interpret and represents the brand promise... so it becomes part of the marketing strategy. Setting basic fundamentals of the branding effort includes a "promise", and developing strategies for marketing and public relations initiatives, which includes educating all those involved of the primary focus. We have spoken of some of the tools used to "represent", but "marketing" is selling..... "public relations" is image and relationships. I agree Mike....! > > Karen~ > > > On 6/30/2014 1:33 PM, Michael Marek wrote: >> >> Slogans are not brand promises. Slogans interpret and represent the brand promise, but they are not the promise itself. >> >> The promise is largely an internal statement that begins "Civil Air Patrol promised that......" and says something that the public will consider to be important, believable and distinctive. >> >> Then the marketing and public relations people present and explain the brand promise to our external audiences using decentralized messages reaching the public from many directions. >> >> >> -Michael- >> >> >> On 6/30/2014 10:04 AM, Arthur Woodgate wrote: >>> >>> I always liked /Missions for America/ best… >>> >>> Arthur ~ >>> >>> *From:*cap-pao-bounces at lists.sempervigilans.org >>> [mailto:cap-pao-bounces at lists.sempervigilans.org] *On Behalf Of *Karen >>> Copenhaver >>> *Sent:* Monday, June 30, 2014 10:52 AM >>> *To:* CAP Public Affairs Officers >>> *Subject:* Re: [PAO] Marketing question >>> >>> /This would be a great subject to address at the national board. Once >>> we understand what the "brand promise" is, then a specific strategy can >>> be developed to address our target audiences. Being consistent in our >>> market strategy is crucial, as Michael said, everyone should tell the >>> same story from the larger perspective. However, lets not mix-up the two >>> ... "marketing" and "public relations" are two different strategies >>> requiring different approaches. >>> >>> One item that even confuses me.... is why we keep changing our "branding >>> slogans"...... we've had several over the years. It adds to the overall >>> "branding" confusion for our public. >>> >>> Karen~ >>> >>> >>> >>> >>> >>> / >>> >>> On 6/29/2014 2:39 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM wrote: >>> >>> Hey, everyone, so far, got some great ideas, which is what I wanted — I >>> was more interested in seeking ideas and input than getting direct >>> answers to my questions, anyway. I'm hoping we can get some folks to put >>> our heads together and make them work. Keep those cards and letters >>> coming... >>> >>> >>> I am not sure that CAP's "brand promise" is well understood in the >>> field. I don't believe that I have ever seen a strategic message brief >>> explaining it. >>> >>> Once we know what our brand promise is, and our strategic messages, we >>> need to find ways to integrate them from top to bottom in the >>> organization, i.e. get everyone telling the same story. Otherwise, >>> people invent their own, based on their local vision. >>> >>> >>> -Michael- >>> >>> >>> >>> >>> >>> _______________________________________________ >>> Subscribed Email Address: karenc at smyth.net >>> CAP-PAO mailing list >>> CAP-PAO at lists.sempervigilans.org >>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >>> >>> >>> >>> ------------------------------------------------------------------------ >>> >>> >>> >>> >>> >>> This email is free from viruses and malware because avast! Antivirus >>> protection is active. >>> >>> >>> >>> _______________________________________________ >>> Subscribed Email Address: michael at themareks.com >>> CAP-PAO mailing list >>> CAP-PAO at lists.sempervigilans.org >>> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >>> >> >> _______________________________________________ >> Subscribed Email Address: karenc at smyth.net >> CAP-PAO mailing list >> CAP-PAO at lists.sempervigilans.org >> http://lists.sempervigilans.org/mailman/listinfo/cap-pao >> >> > > > --- > This email is free from viruses and malware because avast! Antivirus protection is active. > http://www.avast.com > > > _______________________________________________ > Subscribed Email Address: alice at mansell.com > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > -------------- next part -------------- An HTML attachment was scrubbed... URL: From pa at natcapwg.cap.gov Mon Jun 30 16:57:42 2014 From: pa at natcapwg.cap.gov (Lt Col Paul Cianciolo) Date: Mon, 30 Jun 2014 17:57:42 -0400 Subject: [PAO] Marketing question In-Reply-To: <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> Message-ID: Lt Col Jessmer, Thanks for reaching out to the field with this important question! In my opinion, one thing that we don't need is more "crap" in the sense of wasted money on give-aways and printed material from NHQ that are not always relevant or effective. I have a huge pile of promotional material that is outdated and/or not relevant to the wing. The slogans and logos used are all over the place in terms of unity. And there are way to many options of recruiting type materials. It confuses people when they come up to a CAP display at an event. Either people don't pickup anything because there is too much to choose from and walk away, or they load up with everything because they don't want to miss anything -- even if half of it is not relevant. The idea should be to drive potential members and/or customers to a website that they can easily navigate and find the information relevant to them. *I think the marketing focus needs to be on CAP as a single brand.* If you are going to spend money, then assisting the wings with specific projects would be useful, e.g., creating a national video promo to be used on YouTube, converting wing artwork to vector graphics, or assisting with creating a promotional commercial specific to the local audience. Here are 4 areas that make it near impossible for CAP to be a single, recognized brand, and here is how I think it can be fixed. *1. Prohibit the "branding" of CAP functional areas.* An example of this is the safety directorate (not sure what to call it, which is part of the problem) at NHQ. The *Safety Beacon* is sent out around the Web to members and non-members alike. It doesn't even have the Civil Air Patrol logo or seal on the front page or anywhere in the "official" newsletter! *How can anything official not be branded like this?* There are more functional area newsletters floating around than I can even count. "CAP Safety" also has it's own social media presence on Facebook . Looking in from the outside, it looks like it's a separate organization -- equipped with its own slogan, logo, and mission. *Is this the message CAP -- as a brand -- wants to portray?* >From another perspective, this same principle applies to national activities, encampments, and events. *Does every activity and program really need it's own logo and slogan?* This type of leadership leads to clicks, which in-turn leads to hurt feelings and resentment when someone who created the "program" is removed or it needs to be shut down for budgetary reasons. Leadership decisions are based on the individuals involved and not the overall mission of CAP. *2. Define who's in charge and who's Civil Air Patrol it is.* *How many CAP units have their own slogan?* Many squadrons and wings brand themselves to portray something specific, which may not always be in the best interests of CAP. *Who is to say something or make a decision? Where does the buck stop?* *Is NHQ there to support the wings as the operational component of the organization, or are the wings and squadrons there to support NHQ? From a public perspective, where to groups and regions fall in? Should they even have their own identity on the Web and social media, or should they be silent administrative components of CAP?* With so many layers of organization, these questions need to be understood by the membership before any single CAP branding can happen. *3. Maintain uniformity in uniforms.* The CAP uniform is the single most valuable piece of marketing real estate. It's what the public sees, and it's what our members see at every activity. *However, when is the last time you went to a CAP event and everyone was uniform?* Exactly, pretty much never. CAP as an organization intentionally ostracizes its own members who are not allowed to wear one type of uniform. CAP will never have a functional "brand" when it's own members cannot all be branded the same. It's time to desegregate CAP as either Civil Air Patrol members or U.S. Air Force Auxiliary members. I'm sick of being embarrassed to wear the uniform. *4. Create an official social media registry for CAP. * In order for the public and our own members to know what's official or not, a national social media registry is needed. There should be checks and balances so the command at the next level knows what platforms are being utilized. It could also aid in the "CAP Unit Search" function when someone looks up a prospective squadron. *The website comes up in the search, so why not the social media platforms?* *The point of all this is that CAP cannot and should not focus it's major marketing efforts to the public before it fixes it's internal brand and has an image to sell to the public.* v/r -- *PAUL S. CIANCIOLO, Lt Col, CAPPublic Affairs OfficerNational Capital Wing* Cell: 301-751-2011 Work: 202-385-9599 (@FAA) On Sat, Jun 28, 2014 at 5:58 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM < djessmer at cap.gov> wrote: > This may be the first of a few questions I ask, just to better assess the > marketing needs in the field, and as I'm in the midst of a branding project > for CAP. This may be a little random, but there is a method to the madness, > so bear with me. > > — What's the need right now for posters, brochures, flyers, et al., and > what do you think would help better tell our story? What would you change > about what we're doing now? > > — What do you see as flaws in CAP's branding, whether it's in the visuals, > the brand message or overall messaging? > > — Do you perceive a need for tschotchkies — key chains, stress balls, > stuff like that — and since budgets are as they are, if online ordering > (let's say, from eServices) were stood up, or if preferred vendors were > identified, would you use it/them? > > Fire away at djessmer at cap.gov. > > > DOUGLAS E. JESSMER, Lt Col, CAP > National Marketing Officer > > COM: (727) 480-9606 > Clearwater, Fla. > > CAUTION: This e-mail is intended only for the person or entity to which it > is addressed and may contain information that is privileged or otherwise > protected from disclosure. Do not disseminate this message without the > sender's approval. If you received this message in error, please notify the > sender by reply e-mail and delete all copies of this message. > > _______________________________________________ > Subscribed Email Address: pa at natcapwg.cap.gov > CAP-PAO mailing list > CAP-PAO at lists.sempervigilans.org > http://lists.sempervigilans.org/mailman/listinfo/cap-pao > -- ------------------------------ Civil Air Patrol National Capital Wing *"Citizens Serving Communities: Above and Beyond"* CFC Charity #26757 www.NatCapWing.org -------------- next part -------------- An HTML attachment was scrubbed... URL: From jaimielhenson at fuse.net Mon Jun 30 17:39:51 2014 From: jaimielhenson at fuse.net (jaimielhenson at fuse.net) Date: Mon, 30 Jun 2014 18:39:51 -0400 (EDT) Subject: [PAO] Marketing question In-Reply-To: Message-ID: <237586005.29331684.1404167991230.JavaMail.root@md10.cincibell.synacor.com> There are two issues Paul brings up I would like to further address... Under 2) Great observation! Every unit has a tshirt and every unit has its own design and slogan. Put out a unit tshirt PDF and include in the regs that all unit tshirts must comply in style and color. Basically, the only thing that should be different is the wing designation and unit/group number. 3) Not necessarily your area, but... woodland BDUs are getting ridiculously difficult to find and many members are not able to wear them due to uniform regulations. If CAP would adopt the navy blue blouse and pant utility for ES, all members would be in the same uniform regardless of weight or facial hair. This would also keep us from being misidentified as military. I believe the flight suit is also available in navy blue, if it is not, I am sure we are a big enough organization to find a vendor for it. JMO Jaimie Henson, Maj. Kentucky ----- Original Message ----- From: "Lt Col Paul Cianciolo" To: djessmer at cap.gov, "CAP PAO Listserv" Sent: Monday, June 30, 2014 5:57:42 PM Subject: Re: [PAO] Marketing question Lt Col Jessmer, Thanks for reaching out to the field with this important question! In my opinion, one thing that we don't need is more "crap" in the sense of wasted money on give-aways and printed material from NHQ that are not always relevant or effective. I have a huge pile of promotional material that is outdated and/or not relevant to the wing. The slogans and logos used are all over the place in terms of unity. And there are way to many options of recruiting type materials. It confuses people when they come up to a CAP display at an event. Either people don't pickup anything because there is too much to choose from and walk away, or they load up with everything because they don't want to miss anything -- even if half of it is not relevant. The idea should be to drive potential members and/or customers to a website that they can easily navigate and find the information relevant to them. I think the marketing focus needs to be on CAP as a single brand. If you are going to spend money, then assisting the wings with specific projects would be useful, e.g., creating a national video promo to be used on YouTube, converting wing artwork to vector graphics, or assisting with creating a promotional commercial specific to the local audience. Here are 4 areas that make it near impossible for CAP to be a single, recognized brand, and here is how I think it can be fixed. 1. Prohibit the "branding" of CAP functional areas. An example of this is the safety directorate (not sure what to call it, which is part of the problem) at NHQ. The Safety Beacon is sent out around the Web to members and non-members alike. It doesn't even have the Civil Air Patrol logo or seal on the front page or anywhere in the "official" newsletter! How can anything official not be branded like this? There are more functional area newsletters floating around than I can even count. "CAP Safety" also has it's own social media presence on Facebook . Looking in from the outside, it looks like it's a separate organization -- equipped with its own slogan, logo, and mission. Is this the message CAP -- as a brand -- wants to portray? >From another perspective, this same principle applies to national activities, encampments, and events. Does every activity and program really need it's own logo and slogan? This type of leadership leads to clicks, which in-turn leads to hurt feelings and resentment when someone who created the "program" is removed or it needs to be shut down for budgetary reasons. Leadership decisions are based on the individuals involved and not the overall mission of CAP. 2. Define who's in charge and who's Civil Air Patrol it is. How many CAP units have their own slogan? Many squadrons and wings brand themselves to portray something specific, which may not always be in the best interests of CAP. Who is to say something or make a decision? Where does the buck stop? Is NHQ there to support the wings as the operational component of the organization, or are the wings and squadrons there to support NHQ? From a public perspective, where to groups and regions fall in? Should they even have their own identity on the Web and social media, or should they be silent administrative components of CAP? With so many layers of organization, these questions need to be understood by the membership before any single CAP branding can happen. 3. Maintain uniformity in uniforms. The CAP uniform is the single most valuable piece of marketing real estate. It's what the public sees, and it's what our members see at every activity. However, when is the last time you went to a CAP event and everyone was uniform? Exactly, pretty much never. CAP as an organization intentionally ostracizes its own members who are not allowed to wear one type of uniform. CAP will never have a functional "brand" when it's own members cannot all be branded the same. It's time to desegregate CAP as either Civil Air Patrol members or U.S. Air Force Auxiliary members. I'm sick of being embarrassed to wear the uniform. 4. Create an official social media registry for CAP. In order for the public and our own members to know what's official or not, a national social media registry is needed. There should be checks and balances so the command at the next level knows what platforms are being utilized. It could also aid in the "CAP Unit Search" function when someone looks up a prospective squadron. The website comes up in the search, so why not the social media platforms? The point of all this is that CAP cannot and should not focus it's major marketing efforts to the public before it fixes it's internal brand and has an image to sell to the public. v/r -- PAUL S. CIANCIOLO, Lt Col, CAP Public Affairs Officer National Capital Wing Cell: 301-751-2011 Work: 202-385-9599 (@FAA) On Sat, Jun 28, 2014 at 5:58 PM, DOUGLAS E. JESSMER, Lt Col, CAP CAP/PM < djessmer at cap.gov > wrote: This may be the first of a few questions I ask, just to better assess the marketing needs in the field, and as I'm in the midst of a branding project for CAP. This may be a little random, but there is a method to the madness, so bear with me. — What's the need right now for posters, brochures, flyers, et al., and what do you think would help better tell our story? What would you change about what we're doing now? — What do you see as flaws in CAP's branding, whether it's in the visuals, the brand message or overall messaging? — Do you perceive a need for tschotchkies — key chains, stress balls, stuff like that — and since budgets are as they are, if online ordering (let's say, from eServices) were stood up, or if preferred vendors were identified, would you use it/them? Fire away at djessmer at cap.gov . DOUGLAS E. JESSMER, Lt Col, CAP National Marketing Officer COM: (727) 480-9606 Clearwater, Fla. CAUTION: This e-mail is intended only for the person or entity to which it is addressed and may contain information that is privileged or otherwise protected from disclosure. Do not disseminate this message without the sender's approval. If you received this message in error, please notify the sender by reply e-mail and delete all copies of this message. _______________________________________________ Subscribed Email Address: pa at natcapwg.cap.gov CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao Civil Air Patrol National Capital Wing "Citizens Serving Communities: Above and Beyond" CFC Charity #26757 www.NatCapWing.org _______________________________________________ Subscribed Email Address: JaimieLHenson at fuse.net CAP-PAO mailing list CAP-PAO at lists.sempervigilans.org http://lists.sempervigilans.org/mailman/listinfo/cap-pao -------------- next part -------------- An HTML attachment was scrubbed... URL: From michael at themareks.com Mon Jun 30 18:28:45 2014 From: michael at themareks.com (Michael Marek) Date: Mon, 30 Jun 2014 17:28:45 -0600 Subject: [PAO] Marketing question In-Reply-To: References: <03D9E76F-3A21-44F1-BDE5-1F992D54270F@cap.gov> <5377C034.5030902@themareks.com> <53782EA0.2020804@themareks.com> <2585313c1b1a4710b8c4a410130d1fc9@PPIEXCH-01.PortlandPrecision.local> <0CABCFC5-AAE8-401C-84A7-C90441B5A080@cap.gov> Message-ID: <53B1F2AD.8070705@themareks.com> Paul, I generally agree with what you are saying in the section I have quoted below, but in Integrated Marketing and Brand communications, it can be appropriate for subsections of an organization, or separate "products" to have their own logos and even slogans, usually being segmented by being aimed at different audiences. This is true because in brand communication "one size does not fit all" and it is often appropriate to "tell the story"in different ways for different audiences. But..... When this is done, it still must reflect the overall organizational brand promise and positioning. So the foundation of the brand promise is the same but we present it and "tell the story" differently for different audiences. The example that I give in class when I teach IMC is that for university marketing, the high school juniors and seniors don't have the same questions about the school as their parents do, or that alumni do. We need to give each group the information most focused to their interests, because if we send them information they are NOT interested in, they may tune us out. This MAY mean different logos, slogans, etc, as long as they are consistent with the overarching brand promise and positioning. -Michael- On 6/30/2014 3:57 PM, Lt Col Paul Cianciolo wrote: > /I think the marketing focus needs to be on CAP as a single brand./ If > you are going to spend money, then assisting the wings with specific > projects would be useful, e.g., creating a national video promo to be > used on YouTube, converting wing artwork to vector graphics, or > assisting with creating a promotional commercial specific to the local > audience. Here are 4 areas that make it near impossible for CAP to be a > single, recognized brand, and here is how I think it can be fixed. > > *1. Prohibit the "branding" of CAP functional areas.* > > An example of this is the safety directorate > (not sure what to call it, which is > part of the problem) at NHQ. The /Safety Beacon/ > > is sent out around the Web to members and non-members alike. It doesn't > even have the Civil Air Patrol logo or seal on the front page or > anywhere in the "official" newsletter! /How can anything official not be > branded like this?/ There are more functional area newsletters floating > around than I can even count. > > "CAP Safety" also has it's own social media presence on Facebook > . Looking in from > the outside, it looks like it's a separate organization -- equipped with > its own slogan, logo, and mission. /Is this the message CAP -- as a > brand -- wants to portray?/ > > From another perspective, this same principle applies to national > activities, encampments, and events. /Does every activity and program > really need it's own logo and slogan?/ This type of leadership leads to > clicks, which in-turn leads to hurt feelings and resentment when someone > who created the "program" is removed or it needs to be shut down for > budgetary reasons. Leadership decisions are based on the individuals > involved and not the overall mission of CAP.